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Progress and Patience: Austin Berry Quietly Making Gains with New Approach on and off the Track

FOR IMMEDIATE RELEASE

Port Royal, PA – July 6, 2025

by Addicted2Dirt PR & Media Mgmt

Image Credit:  Jason Walls / WRT Speedwerx

Austin Berry’s super late model schedule has been a little sparse so far this season.  That has been mostly an intentional thing.

Berry and his wife have made building a house their priority this year, plus engine bills last season have Berry focused on a lighter schedule to make sure he doesn’t face another offseason engine refresh bill.

That said, a lighter schedule doesn’t mean he isn’t focused on improving his program, and it certainly doesn’t mean he has any less desire to be competitive and win races.

THINKING AHEAD

“Unfortunately, those are the kinds of decisions a small, family-owned team like ours has to make.  Last year was hard on our racing budget, so we have to play the long game and make sure our equipment lasts.”, Berry shared.

“We bought a piece of land several years ago, and my wife has patiently waited to build our house while we focused on racing.  This was the year to change the priority.”

“If our plan works out, it should put us in a position in the coming seasons to race more than we have before, plus I’ll have a new, larger space to do it out of.”, Berry said, referring to the shop that will be a part of his newly built home.

June 7th at Port Royal Speedway turned out to be another good example of the way Berry and his team must make decisions.  During his heat race at the Appalachian Mountain Speedweek show, Berry was challenging for second, but his engine temp had risen to undesirable heights, so he was forced to drop out to prevent any significant damage.

Back in the pits, the crew found a broken engine cooling fan.  While Berry could have replaced the fan and raced the B-main that night, he and the team chose to park the car for the night so they could fully evaluate it at the shop to ensure there had been no damage to the Tuscarora Restoration, Juniata Veterinary Clinic, Berry’s Siding & Seamless Gutter, Dye It Rite, SRI Performance, VP Racing Fuels No.86.

“We have to be smart and not take unnecessary risks with our equipment right now.  A major failure right now could sideline us for a long time.”, Berry said.  

PRODUCTIVE SHOP TIME

Even though the race schedule has been light so far this season, it doesn’t mean there isn’t a lot of work going on.  Berry and his team have been busy in the shop evaluating their setups and looking for ways to improve the handling of their Rocket XR1 Chassis.

“We seem to find ourselves fighting a tight racecar a lot.  That means when I want it to turn and rotate, it wants to push the front end up the track instead.”, Berry explained.

“It’s something we have battled.  Sometimes we kinda solve it, but overall it doesn’t give the car the feel I want, so we have been working hard to find a setup package that gives me the balance I want and eliminates the push.”

After a lot of shop hours to make significant changes to their racecar, Berry was anxious to hit the track and find out if their hard work had them headed in the right direction.  The weather made it a bit of a gamble, but it looked promising enough to load up and hit the road June 28th to race the Spence Memorial at Winchester Speedway in Virginia.  

LET’S SEE WHAT WE’VE GOT

After a sunny afternoon, rain hit the track minutes before hot laps and delaying the start of the program.  When racing finally did get started, the track went from greasy to fast to rough as hot laps, qualifying, and heats took place, with weather still making itself known from time to time.

When he did hit the track, Berry timed 3rd quickest in his group and scored a runner-up finish in his heat race.

“It was a tricky surface for sure.  There was so much grip, I had a hard time keeping my left side tires on the ground.”, Berry commented.

“My car was really good.  It had more than I could use under the conditions.  I kinda had to be carefully aggressive and just take what I could get without risking my equipment.”

Ultimately, the promoter, in the interest of driver safety, pulled the plug on the show before the heats were completed.

THE NEXT TEST

Berry’s assessment of the changes to his car on the abbreviated night in Virginia was that they had something good going.  

“The conditions were unusual, but I could still tell the car was much better.  I wasn’t shoving the nose at all.”, an optimistic Berry explained.

With that in mind and anxious to get more laps, Berry planned two races around the Independence Day holiday.  The first was the Firecracker 76 at Bedford Speedway in Pennsylvania on July 3rd.

Berry started second in his heat race and held a firm grip on the spot throughout.  In the main event, he started 8th and made his way forward to challenge for 4th at one point.

He ultimately ended up 6th after dealing with some lapped traffic and doing battle with a familiar foe or two.  All in all, it was a solid night.

“We were pretty good.  It’s tough to pass here, so track position is key.  I’m happy with where we are.  We’ve made good progress on our setup, plus I got to race with my good buddy Tyler Ritchey for a while.”, Berry commented.  

BACK ON FAMILIAR TURF

Berry’s second event of the holiday weekend was just ten miles from his shop on July 5th at Port Royal Speedway.  ‘The Speed Palace’, as it’s known, is where Berry has the most laps in a super late model, so this would be a good opportunity to evaluate the recent setup changes.

The answer came quickly.  In Berry’s heat race, he raced to a runner-up finish from his 3rd starting spot.

“I had a great car in the heat race.  Best car I’ve had here in a while.  I’m excited because this new package we implemented has us competitive again.”, Berry said.

“I probably had a good enough car to win the heat race, but the line Andrew (Yoder) was running took away my best option, so I didn’t take any risks.”

The qualifying run provided Berry with the 4th starting spot and a lot of confidence for the 25-lap A-main.

Unfortunately, things went sour early.  Berry caught a rut in turn two of the opening lap, which not only cost him a couple of positions, it initiated the demise of his right rear tire.

“I could smell rubber right away, so I knew it was going flat from the get-go.”, a disappointed Berry explained.

With the tire going down, Berry lost another couple of positions, and then on lap five, the tire let go, shredding it and sending him to the work area for a replacement.

“Man, I don’t need good luck…I’d just like the bad breaks to stay away for a while so we can show what we’ve got.  I want my guys to get some payoff for all their hard work.”, Berry added.

Officially, Berry finished 17th, but at least he came away knowing they are making the right changes and they have speed again.

“I believe we were a top-five car tonight without the tire issue.  The bad breaks are hard to swallow, but I’m going to focus on the fact that we have speed and a good handling racecar again.  If we keep digging, we’ll get the finishes we are capable of.”, a very patient and confident Berry stated.

UP NEXT

Berry hasn’t set his upcoming schedule in stone just yet.  His day job and new home construction are both demanding a lot of attention at the moment.

“The Spence Memorial makeup at Winchester Speedway this coming weekend is on my radar but I can’t commit to it just yet.  I’ll need to see how things go this week.”, Berry shared.

“Patience is definitely key for me this year on and off the track.  I just have to manage everything and keep it all moving forward.  I appreciate the fans being patient with us this year too.  We’ll get the word out as soon as we’re able to make decisions about our schedule.  Keep an eye on our social media for the latest.”

All season long, fans can keep up with Austin Berry Racing’s news, schedule, and more at the team’s website, AustinBerryRacing.com, built by the great folks at My Race Pass!

 

RECENT RESULTS (starting position in parentheses)

  • Date/Location:  June 7, 2025 / Port Royal Speedway, Port Royal, PA
  • DivisionSuper Late Model
  • Stats: Group Qualifying 10th, Heat 9th (4), A-main DNQ

  • Date/Location:  June 28, 2025 / Winchester Speedway, Winchester, VA
  • DivisionSuper Late Model
  • Stats: Group Qualifying 3rd, Heat 2nd (2), A-main RAIN

  • Date/Location:  July 3, 2025 / Bedford Speedway, Bedford, PA
  • DivisionSuper Late Model
  • Stats: Heat 2nd (2), A-main 6th (8)

  • Date/Location:  July 5, 2025 / Port Royal Speedway, Port Royal, PA
  • DivisionSuper Late Model
  • Stats: Heat 2nd (3), A-main 17th (4)

ABOUT  AUSTIN BERRY

Austin started racing go-karts in 2005 in PA. In 2007, he began competing in the WKA, VDKA, and other small series in the Southeastern U.S. His career evolved to Legends cars midway through the 2011 season, and in 2012, he entered a driver development program in NC. After three seasons of Legends, Austin decided to stick to his Pennsylvania home and go dirt Super Late Model racing in 2015.

CAREER HIGHLIGHTS

  • First super late model win June 2021 at Port Royal Speedway
  • 2019 & 2021 Most Improved Super Late Model Driver at Port Royal
  • 2016 Selinsgrove Speedway Super Late Model Rookie of the Year

FOLLOW AUSTIN’S SEASON:

 

THANKS TO OUR 2025 PARTNERS!

  • Tuscarora Restoration
  • Juniata Veterinary Clinic
  • Berry’s Siding & Seamless Gutter
  • Dye It Rite
  • SRI Performance / Stock Car Steel & Aluminum
  • VP Racing Fuels
  • Nathan Berry Beef Farm
  • SpeedWrapz & SW Sportswear
  • Carquest of State College
  • Fragola Performance Systems
  • Addicted2DirtPR.com
  • GO Lithium
  • Peterson Fluid Systems
  • Quick Car
  • Valvoline Pro-V Racing
  • Sweet Manufacturing
  • Victory Fuel
  • Swift Springs
  • Strange Oval
  • DMI – Diversified Machine, Inc.
  • Quarter Master
  • Hoosier Mid-Atlantic
  • Rocket XR1 Chassis
  • Cornett Racing Engines
  • Barron’s Racing engines
  • JDS Racing/Penske Racing Shocks

 

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Austin Berry Racing are available for the 2025 season!  Email us at [email protected].

Photo Credit: Derick Kriner Photography

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS

Facebook:   Facebook.com/Addicted2DirtPR

YouTube:   YouTube.com/Addicted2DirtPR

Instagram:   Instagram.com/Addicted2DirtPR

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Breakthroughs and Continued Speed Highlight Stellar June for Lane Snook

FOR IMMEDIATE RELEASE

Mifflintown, PA – July 2, 2025

by Derick Kriner / Addicted2Dirt PR & Media Mgmt

Image Credit:  Jeremy Zarfos / WRT Speedwerx

As the summer months came into sight for the Mifflintown native Lane Snook, speed and winning ways continued. After the first day of June brought another win, Lane and team took a week off to attend Eldora Speedway’s Dirt Late Model Dream. Rain barred the team from returning to action the following week. The first full day of summer would be the next time the team would hit the track, this time at the Selinsgrove Speedway.

Showing no lack of speed in their first race in three weeks, Lane and team were able to roll out another fast car. “We had a good car all night long.” After getting a good start in the heat race and advancing from 7th to the win, Lane rolled off 2nd in the feature. “Drag raced into turn one on the start of the feature and got out front.” That move proved to be the difference maker, as, after a few restarts, Snook was able to keep the lead and grab a third triumph at the Selinsgrove half-mile.

A double-header weekend would round out the month of June. Bedford Speedway would be up first. Lane had previously won both appearances at the big half-mile fairgrounds. This time did not result in a win, but Snook was still able to show speed. Another heat win, followed by an 8th-4th run in the feature, started off the weekend on a decent note. “I stayed up till 6:30 AM working on the car after our 4th place run at Bedford,” stated Lane. This was all in preparation for the big show at Port Royal, that followed later that Saturday.

Saturday would prove to be one of the more special days in the young racer’s career. With a $6,000 payday on the line, “we knew there were going to be good cars there and that our equipment had to be in good shape.” With a special time trial format, qualifying would be important and could help or hurt your entire night. “I ran a good lap in time trials to get us quick time, and with the heads-up format, that set us up for the night.” Starting on the pole for the heat, Lane was able to seal the heat race win and the pole position for the feature. With Lane getting a good jump on the initial start, and “after a few cautions and keeping myself calm, we were able to finally get in done at Port.” Not only was this a big win from the standpoint of the monetary value, it was a personal one.

“From growing up here (Port Royal), it was a place I always wanted to win at. The big race was just a bonus,” stated Snook. Lane’s dad raced at the Speed Palace for many years, and getting to grow up on the fairgrounds during race season, having his own name on the record as a feature winner at the speedway, meant a lot. “Our car had great speed all night, and the format really helped us. Hopefully, we can get a few more since we got the first one out of the way.”

While the team will have to wait a few weeks to return to the Port Royal Speedway, they will have plenty of other tracks and nights to potentially add to the growing list of wins on the season. The 23 team plans to kick off the month of July at Dog Hollow on the 3rd and again for a makeup show on the 4th.  The next day they will venture to the Winchester Speedway in Virginia. A double-header weekend follows, with trips to Selinsgrove and Port Royal Speedway. 

Path Valley will then be on the team’s schedule for July 19th. The team plans to then round out the month with a trip to Selinsgrove on July 26th and then Clinton County on July 29th for a fair week special. A jam-packed month compared to June, and hopefully a lot more chances to show the speed and ability of the 23 car. 

Lane continues to have an impressive stat line, with all of his races, but two, resulting in top 10 finishes. Keep up to date with raceday plans and results on the team’s website all year long.

ABOUT  LANE SNOOK

Lane Snook is a 3rd generation race car driver who is entering his 10th year behind the wheel at the age of 16. After racing go karts for several years, he made the move into the limited late model division in 2023. In 2024 he saw great success in the division, collecting 5 wins at 2 different tracks. In 2025, he will make the move to the super late model division while still competing part time in his limited late model.

Follow Lane’s season at:  

 

THANKS TO OUR 2025 PARTNERS!

  • Feathers N Fur
  • Grassmyer Auctioneering
  • MHT Transport
  • Stydinger Bros. Excavation
  • Fryeco Fabrication
  • Addicted2Dirt PR & Media Mgmt
  • Mexico Ridge Beef Farm
  • Garman Concrete Co.
  • The Olde Hatchery
  • Juniata Beverage
  • Sunny View Roofing
  • Keister Karting Products
  • Team 22 Inc.

THANKS TO OUR 2025 PRODUCT SPONSORS!

  • AllStar Performance
  • Dyers Top Rods
  • Swift Springs
  • BDR Products
  • Keizer Wheels
  • Winters Performance Products
 

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Lane Snook Racing are available for the 2025 season!  Contact the team today at [email protected].

Photo Credit: Derick Kriner Photography

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS

Facebook:   Facebook.com/Addicted2DirtPR

YouTube:   YouTube.com/Addicted2DirtPR

Instagram:   Instagram.com/Addicted2DirtPR

X/Twitter:   Twitter.com/Addicted2DirtPR

Threads:   Threads.com/Addicted2DirtPR

Bluesky:   Addicted2DirtPR.bsky.social

LinkedIn:   LinkedIn.com/A2D-Enterprises

Consistency and Checkered Flags: Snook Stacking Strong Results and Wins in May

FOR IMMEDIATE RELEASE

Bedford, PA – June 3, 2025

by Derick Kriner / Addicted2Dirt PR & Media Mgmt

Image Credit:  Selinsgrove Speedway

After an April of strong performances and consistent top 10 runs, with a win sprinkled in, Lane Snook found a way to turn up the heat on the competition in May. Once again, the team would be tested with weather and having to try and chase races at tracks throughout the state. Race chasing did end up working out pretty well, but the month did start with a few scheduled stops at the Selinsgrove Speedway.

After having a hard charging result in April at the big half-mile, Snook strung together two strong performances and broke the Snook curse at Selinsgrove. Winning on May 2nd from 6th and then again on May 10th from 7th. Both nights, Lane was able to pick his way through the field and find a way through lap traffic. Within two weeks, Snook was able to match his season total in wins (4 total). The speed and winning ways didn’t stop there.

With rain ruining a plan to make a surprise visit to Dog Hollow, the team pivoted and pointed the trailer towards the Bedford Speedway. This was Lane’s “first time at the track,” and what a first time it was. “We started 5th in the feature and drove to 3rd, and with the leaders making contact, I was able to sneak by and get our third win in a row.” A first-time visit, he’ll never forget.

The weekend wasn’t over, however, as the team headed just south of the Mason-Dixon, to Hagerstown Speedway. Speed was again evident, and the big track package seemed to stay consistent. With a stellar heat race, going 10th to 1st, the 23 would have a front row starting spot in the feature. Lane would roll off 2nd, and that would be where he would finish, but the result was not easy to come by. “With contact on the start, we fell to 6th. After some cautions, I was able to drive back to second,” stated Snook. This would add another podium finish to his tally for the season, but end the win streak.

A Memorial Day weekend trip to Port Royal didn’t end with a win, but left the young racer feeling confident with the speed of the car. A 7th place starting spot after the redraw and on the heels of a strong 4th-1st run in his heat gave Lane another chance to add to his strong stat line. “I was able to drive up to 4th with another fast car, but stalled out there to finish the race.” Even with a few winless races, the confidence and belief in what the team was doing with the car were evident.

To round out the month, the team would head to one of Lane’s best tracks, BAPS Motor Speedway. After getting rained out at Selinsgrove and arriving late, the team started at the tail of the field. The team had some help along the way down as Lane’s brother “met us halfway with gears to be able to run.” Starting 27th, finishing the race, and getting some spots would have been a good night, with all the rushing around. But Snook had other ideas. After surviving a first-lap wreck and gaining some spots from that incident, Lane charged towards the front. “With a tough track surface, I was able to pick my way through traffic and watch ahead of me to work my way to the front. With everything going as it needed to, we were able to get the lead with around 5 laps to go and drive off to the win, in the 20-lap feature.” A feat that probably wasn’t at the front of their mind going into the feature. This rounded out a strong month of May, with the win marking the sixth triumph of the season.

And if one on the weekend is good, two must be better. With a Sunday trip lined up at Bedford Speedway, the winning continued. Snook was able to roll from the 8th starting spot and quickly grab 5th. The march to the front continued, and a caution around halfway through the feature gave Lane the chance to pounce for the lead. After passing and driving away with the lead, the 23 car again pulled onto the stage and took home a second checkered flag, in the second visit to the big half mile.

Speed and great results have now become a normality for the Mifflintown driver, but not without hard work. “I think a lot of it (what’s been working) is what I’ve learned in Florida. Some of it is me getting better as a driver,” stated Snook. Really being a student of the game and committing each night to keeping an eye on track conditions and also to what he’s feeling in the car have all been contributing factors to the success of the 23 team. Getting to experience a lot of different tracks has also helped, even with some of the last-second planning. “We definitely ended up racing some places we didn’t plan on this month.” Even with this lack of time to mentally prepare, “with a car that’s very balanced everywhere, we don’t have to change much in between each track.” Snook tries to keep a level head and not let the change in plans ruin the chance to put up strong results.

Strong results have been the name of the game this season. With the team running 16 races in the limited ranks, through June 1st, Snook has been able to finish inside the top 10 in 15 of those races. Podium finishes have also been stacking up, with Snook garnering 13 in three months of racing. And with a winning percentage right around 44%, all stats point towards a strong year, and Snook is hopeful that the team “can keep the momentum rolling.”

June kicked off with a win, and the team hopes to see more of the same in the coming weeks. Schedule plans include a week off for a trip to Eldora for the Dream, but then pick right back up June 12th with a return to Selinsgrove Speedway and Port Royal on the 14th. Selinsgrove is again on the card the following weekend. The 27th is currently to be determined, with the team planning to round out the month on the 28th, at Port Royal. We will see what Mother Nature has in store and if plans shift. Stay connected on Facebook and also on the team website for updates and results.

ABOUT  LANE SNOOK

Lane Snook is a 3rd generation race car driver who is entering his 10th year behind the wheel at the age of 16. After racing go karts for several years, he made the move into the limited late model division in 2023. In 2024 he saw great success in the division, collecting 5 wins at 2 different tracks. In 2025, he will make the move to the super late model division while still competing part time in his limited late model.

Follow Lane’s season at:  

 

THANKS TO OUR 2025 PARTNERS!

  • Grassmyer Auctioneering
  • MHT Transport
  • Stydinger Bros. Excavation
  • Fryeco Fabrication
  • Addicted2Dirt PR & Media Mgmt
  • Mexico Ridge Beef Farm
  • Garman Concrete Co.
  • The Olde Hatchery
  • Juniata Beverage
  • Sunny View Roofing
  • Keister Karting Products
  • Team 22 Inc.

THANKS TO OUR 2025 PRODUCT SPONSORS!

  • AllStar Performance
  • Dyers Top Rods
  • Swift Springs
  • BDR Products
  • Keizer Wheels
  • Winters Performance Products
 

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Lane Snook Racing are available for the 2025 season!  Contact the team today at [email protected].

Photo Credit: Jeremy Zarfos / WRT Speedwerx

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS

Facebook:   Facebook.com/Addicted2DirtPR

YouTube:   YouTube.com/Addicted2DirtPR

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Traveling and Triumphs: New Tracks and a Win Highlight Strong April for Lane Snook

FOR IMMEDIATE RELEASE

Port Royal, PA – April 30, 2025

by Derick Kriner / Addicted2Dirt PR & Media Mgmt

Image Credit:  Jeremy Zarfos / WRT Speedwerx

While April showers tend to bring May flowers, and canceled races, April brought a welcomed string of strong results and the chance to travel to new tracks. Lane Snook had only been on track three times through the first month of the season. And after a couple of weeks of rainouts, April would see the young 16-year-old race on seven occasions, at many different facilities. The first race of the month was actually a first-time visit to the Winchester Speedway in Virginia, after a rainy weekend washed out local competition in PA on Saturday, April 12th.

Winchester proved to be a worthwhile trip for the 23 team. “It wasn’t quite what I’ve seen on video,” stated Snook as the track was fast and rough. Rolling off 5th in the feature, Lane was able to pick off a few spots, as passing was at a premium “on a one lane racetrack” and finished 3rd. This was the first new track the team had ventured to since the trip to Eldora Speedway last season. “I wouldn’t mind going down there to try again and hopefully get a better surface to race on.”

The following day, the team headed to Path Valley Speedway. After a heat win and a 4 pill in the redraw, Snook was able to grab yet another podium finish with a 3rd place finish. After the daytime show was done at Path, the team hauled the car over to the BAPS Motor Speedway for an evening show. With a 10th-place starting spot, after going quick time and pulling the invert, Snook was able to drive up to the 2nd position, closing out a busy week of racing.

Selinsgrove was next on the books on the 18th, and the night started off rough. After a lap one crash in his heat, “the crew got the car back together for the feature, and we started 22nd and with a very fast race car, we were able to finish 3rd.” This hard-charging effort proved a lot to not only the competition, but also to Snook himself. Hard work in the shop followed Friday night’s action, as the team worked on the car until 4:30 in the morning, getting it ready for BAPS.

All the hard work was well worth it, come race time on Saturday. “I was able to pick my way through traffic, one at a time, to pick up our second win of the season.” This was the Mifflintown racer’s 6th straight podium finish dating back to March 29th at Port Royal. “There’s been a lot of hard work over the past month, with multiple nights staying up until 4-5 in the morning to race the next day.” The hard work was paying off, as strong results continued to be produced even with some misfortune.

The final weekend of the month started out with a return to the Selinsgrove Speedway. After starting 9th in the A-Main, misfortune struck again. “I was passing for 4th on the rubbered surface and had a car get loose in front of me and I spun to avoid wrecking us both. I was able to rebound for a 12th-place finish.” Even though the result was not what Snook wanted, a rebound with only 5 laps to go in the feature to still gain some positions was welcomed.

Port Royal Speedway closed out a busy month of racing with a Sunday night show alongside the Lucas Oil Late Models. With a strong heat race run from 9th to 2nd, Snook rolled off 6th in the feature. “We tried something a little different and it didn’t work how I’d like it to, but we still managed to finish 6th.”

This would round out the month and leave the young driver with a monthly average finish of 4th and a season average in the limited division of just under 4. “We’ve had a very fast racecar, and I hope results continue to show.” Although the results have been there, Lane still feels that there is an even better side that the team hasn’t seen yet. “We just need to put an entire night together,” stating that results seemed to be very good early and not strong at the end of the night, or the opposite, and sometimes even regardless of how the car feels. Even with this in mind, Snook is still happy with the speed and results of the 23 car. “I think we’ve found where we need to be now, and I believe we will have some very strong runs coming.” Lane and team look to continue into May with strong performances and hopefully a few more triumphs over the competition.

May will start with trips to Selinsgrove and Port Royal on the 2nd and 3rd, respectively. Clinton County and Selinsgrove will be on the card the next weekend, with Hagerstown to follow on the 17th. The limited late models tag team with High Limit Racing, during the Weikert Memorial over Memorial Day weekend. The team plans to round out the month with a repeat of Clinton County and Selinsgrove. Make sure to keep up with the team on Facebook and on the Lane Snook website throughout the season for updates.

ABOUT  LANE SNOOK

Lane Snook is a 3rd generation race car driver who is entering his 10th year behind the wheel at the age of 16. After racing go karts for several years, he made the move into the limited late model division in 2023. In 2024 he saw great success in the division, collecting 5 wins at 2 different tracks. In 2025, he will make the move to the super late model division while still competing part time in his limited late model.

Follow Lane’s season at:  

 

THANKS TO OUR 2025 PARTNERS!

  • Grassmyer Auctioneering
  • MHT Transport
  • Stydinger Bros. Excavation
  • Fryeco Fabrication
  • Addicted2Dirt PR & Media Mgmt
  • Mexico Ridge Beef Farm
  • Garman Concrete Co.
  • The Olde Hatchery
  • Juniata Beverage
  • Sunny View Roofing
  • Keister Karting Products
  • Team 22 Inc.

THANKS TO OUR 2025 PRODUCT SPONSORS!

  • AllStar Performance
  • Dyers Top Rods
  • Swift Springs
  • BDR Products
  • Keizer Wheels
  • Winters Performance Products
 

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Lane Snook Racing are available for the 2025 season!  Contact the team today at [email protected].

Photo Credit: Derick Kriner Photography

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS

Facebook:   Facebook.com/Addicted2DirtPR

YouTube:   YouTube.com/Addicted2DirtPR

Instagram:   Instagram.com/Addicted2DirtPR

X/Twitter:   Twitter.com/Addicted2DirtPR

Threads:   Threads.com/Addicted2DirtPR

Bluesky:   Addicted2DirtPR.bsky.social

LinkedIn:   LinkedIn.com/A2D-Enterprises

Berry Returns to Super Late Model Action With Two-Race Weekend

FOR IMMEDIATE RELEASE

Port Royal, PA – April 23, 2025

by Addicted2Dirt PR & Media Mgmt

Image Credit:  Checkered Flag Media

Everything came together just in time last week for Austin Berry to roll his Tuscarora Restoration, Juniata Veterinary Clinic, Berry’s Siding & Seamless Gutter, Dye It Rite, SRI Performance, VP Racing Fuels No.86 out of the shop and head to Selinsgrove Speedway for his first laps in a super late model since June of 2024.

His limited late model ride would be waiting there for him as well, making for a double-duty night.

SNYDER COUNTY DOUBLE

Berry didn’t seem to lose a step in his super late model despite the long layoff.  He qualified 5th quickest in his group in qualifying, then moved forward to a 4th-place heat race finish to give himself the 11th starting spot in the main event.  

In the 25-lap finale, Berry struggled a little, sliding backwards to a 17th-place finish.

“We just missed the setup for the feature.  We learned from it and put it in our notebook.  Things change rapidly in this sport, so we will have to play a little catch-up since we’ve been on the sidelines since the middle of last season.”, Berry said.

Berry had a great night going in the Dunn No.34D limited late model, scoring a runner-up finish in his heat race and then charging from his 6th starting spot in the feature to challenge for 3rd late in the race.  Unfortunately, with five laps remaining, his right rear tire gave up and he slipped to an 11th-place finish.

“We picked the wrong right rear, and it basically melted.  I had no grip the last few laps.  We’ll know better next time.”, Berry shared.

QUICK RESULTS:

  • Date/Location:  April 18, 2025 / Selinsgrove Speedway, Selinsgrove, PA
  • Division:  Limited Late Model
  • Stats:  Heat 2nd (3), A-main 11th (6)
  • Date/Location:  April 18, 2025 / Selinsgrove Speedway, Selinsgrove, PA
  • Division:  Super Late Model
  • Stats:  Group Qualifying 5th, Heat 4th (5), A-main 17th (11)
  • Date/Location:  April 19, 2025 / Port Royal Speedway, Port Royal, PA
  • Division:  Super Late Model
  • Stats:  Flight B Qualifying 3rd, Heat 4th (2), A-main 16th (14)
 

PALACE RECAP

Berry woke up Saturday morning with no plans to race that night, but by late morning, all that had changed, and the team decided to prep the car, load up their super late model, and make the short tow to The Speed Palace, Port Royal Speedway.

The stout field of 35 cars was split into two groups for qualifying.  Berry and his entire team were all smiles after qualifying after the Mifflin, PA driver timed 3rd quickest in his flight.

Berry started on the front row of his heat race, but one midrace bobble cost him a couple of spots and relegated him to a 4th-place finish.  In the uneventful main event, he started 14th and finished 16th.

“It never feels good to go backwards, but it was nice to have speed in qualifying again!  The motor ran great all weekend.  We just need to tune on our package for later in the night, and we will be ok.”, Berry commented.

“We have a couple of weeks off with the super, so we will wrench on her and get ready for the next one at Selinsgrove on May 2nd.  Thanks to my great crew for all their hard work all week long, getting both cars ready and all their efforts at the track! Also, a huge thanks to all our partners, without them it wouldn’t be possible!”

UP NEXT

Berry will be back in the Limited Late Model this Saturday, April 26th, at Selinsgrove Speedway.  On May 2nd, he will return to double-duty, racing both his super and limited at Selinsgrove Speedway.

ABOUT  AUSTIN BERRY

Austin started racing go-karts in 2005 in PA. In 2007, he began competing in the WKA, VDKA, and other small series in the Southeastern U.S. His career evolved to Legends cars midway through the 2011 season, and in 2012, he entered a driver development program in NC. After three seasons of Legends, Austin decided to stick to his Pennsylvania home and go dirt Super Late Model racing in 2015.

CAREER HIGHLIGHTS

  • First super late model win June 2021 at Port Royal Speedway
  • 2019 & 2021 Most Improved Super Late Model Driver at Port Royal
  • 2016 Selinsgrove Speedway Super Late Model Rookie of the Year

FOLLOW AUSTIN’S SEASON:

 

THANKS TO OUR 2025 PARTNERS!

  • Tuscarora Restoration
  • Juniata Veterinary Clinic
  • Berry’s Siding & Seamless Gutter
  • Dye It Rite
  • SRI Performance / Stock Car Steel & Aluminum
  • VP Racing Fuels
  • Nathan Berry Beef Farm
  • SpeedWrapz & SW Sportswear
  • Carquest of State College
  • Fragola Performance Systems
  • Addicted2DirtPR.com
  • GO Lithium
  • Peterson Fluid Systems
  • Quick Car
  • Valvoline Pro-V Racing
  • Sweet Manufacturing
  • Victory Fuel
  • Swift Springs
  • Strange Oval
  • DMI – Diversified Machine, Inc.
  • Quarter Master
  • Hoosier Mid-Atlantic
  • Rocket XR1 Chassis
  • Cornett Racing Engines
  • Barron’s Racing engines
  • JDS Racing/Penske Racing Shocks

 

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Austin Berry Racing are available for the 2025 season!  Email us at [email protected].

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS

Facebook:   Facebook.com/Addicted2DirtPR

YouTube:   YouTube.com/Addicted2DirtPR

Instagram:   Instagram.com/Addicted2DirtPR

X/Twitter:   Twitter.com/Addicted2DirtPR

Threads:   Threads.com/Addicted2DirtPR

Bluesky:   Addicted2DirtPR.bsky.social

LinkedIn:   LinkedIn.com/A2D-Enterprises

Double-Duty Awaits: Austin Berry Set To Compete in Two Late Model Divisions in 2025

FOR IMMEDIATE RELEASE

Mifflin, PA – April 17, 2025

by Addicted2Dirt PR & Media Mgmt

Image Credit:  SpeedWrapz

Austin Berry’s 2024 super late model season ended prematurely when his lone powerplant failed.  The issues were extensive and expensive to repair, leaving the Mifflin, Pennsylvania driver’s program sidelined for the remainder of last season.

It was a tough pill to swallow, given that the engine was refreshed prior to the season.  An expensive repair wasn’t in the budget, especially so soon.

What many fans didn’t know was that Berry strapped into a racecar a few more times before 2024 came to a close.  To have a little fun and keep his skills sharp, he accepted an offer to pilot Bobby Dunn’s modified in a handful of races in Pennsylvania and Virginia.  

Despite never wheeling a modified before, Berry scored a podium finish in his first outing and followed it up with some impressive stats.  In 5 races, he accumulated 4 top-tens, 3 top-fives, and 2 podiums. 

LIMITED OPPORTUNITY

The modified venture spurred offseason conversations that led to a 2025 opportunity for Berry. Dunn offered him the seat of his No.34D limited late model for 15-20 races.

Berry accepted.  Two of his primary partners, Tuscarora Restoration and Juniata Veterinary Clinic, will join him aboard the No.34D for 2025.

The Dunn/Berry limited late model team will focus primarily on Selinsgrove Speedway in 2025, but they did kick things off last weekend by entering the Sunday afternoon show at Hagerstown Speedway, then hustling to Bedford Speedway the same night to complete the double.  

Their efforts yielded feature finishes of 8th and 4th, respectively, at the MD and PA speedways.  Solid results for the new pairing.

SUPER RETURN

The good news doesn’t end there for Berry.  He will also return to the seat of the Austin Berry Racing Tuscarora Restoration, Juniata Veterinary Clinic, Berry’s Siding & Seamless Gutter, Dye It Rite, SRI Performance / Stock Car Steel & Aluminum, VP Racing Fuels No.86 super late model in 2025.

The team’s Cornett engine has emerged from the shop at Barron’s Racing Engines ready for battle, and the team plans to kick off their season at Selinsgrove Speedway Friday night, April 18th.

Berry plans to compete in 12-15 super late model events at Selinsgrove, Port Royal, Bridgeport, and Clinton County, including some Appalachian Mountain Speedweek and Fall Clash events.  The team is also considering possible trips to Path Valley and Bedford Speedways.

Approximately ten of Berry’s race nights will involve double-duty, wheeling both the No.86 and No.34D on the same night.

FULL PLATE

Not only will Berry be at the wheel of two racecars this season, but he will have a lot going on away from the track, too.  

“My wife and I recently broke ground for our new house.  We’re building on a piece of land we bought a few years ago, and we are managing the project ourselves, so we will be pretty busy with the house this year, not to mention continuing to raise our two young girls, who are getting busier and busier.”, Berry shared.

“With everything going on, our race schedule for both cars may be very fluid.”

Berry’s new house will also include a new race shop, which he hopes to be able to move into during next offseason.

UP NEXT

Berry will be in action this Friday night April 18th, pulling double duty, piloting both his No.86 super late model and Dunn’s No.34D limited late model. 

ABOUT  AUSTIN BERRY

Austin started racing go-karts in 2005 in PA. In 2007 he began competing in the WKA, VDKA, and other small series in the Southeastern U.S. His career evolved to Legends cars midway through the 2011 season and in 2012 he entered a driver development program in NC. After three seasons Legends, Austin decided to stick to his Pennsylvania home and go dirt Super Late Model racing in 2015.

CAREER HIGHLIGHTS

  • First super late model win June 2021 at Port Royal Speedway
  • 2019 & 2021 Most Improved Super Late Model Driver at Port Royal
  • 2016 Selinsgrove Speedway Super Late Model Rookie of the Year

FOLLOW AUSTIN’S SEASON:

 

THANKS TO OUR 2025 PARTNERS!

  • Tuscarora Restoration
  • Juniata Veterinary Clinic
  • Berry’s Siding & Seamless Gutter
  • Dye It Rite
  • SRI Performance / Stock Car Steel & Aluminum
  • VP Racing Fuels
  • Nathan Berry Beef Farm
  • Carquest of State College
  • Fragola Performance Systems
  • Addicted2DirtPR.com
  • GO Lithium
  • Peterson Fluid Systems
  • Quick Car
  • Valvoline Pro-V Racing
  • Sweet Manufacturing
  • Victory Fuel
  • Swift Springs
  • Strange Oval
  • DMI – Diversified Machine, Inc.
  • Quarter Master
  • Hoosier Mid-Atlantic
  • Rocket XR1 Chassis
  • Cornett Racing Engines
  • Barron’s Racing engines
  • JDS Racing/Penske Racing Shocks

 

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Austin Berry Racing are available for the 2025 season!  Email us at [email protected].

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS

Facebook:   Facebook.com/Addicted2DirtPR

YouTube:   YouTube.com/Addicted2DirtPR

Instagram:   Instagram.com/Addicted2DirtPR

X/Twitter:   Twitter.com/Addicted2DirtPR

Threads:   Threads.com/Addicted2DirtPR

Bluesky:   Addicted2DirtPR.bsky.social

LinkedIn:   LinkedIn.com/A2D-Enterprises

Dye It Rite Ramps Up Partnership With Austin Berry Racing, 2025 Will Be Busy Year

FOR IMMEDIATE RELEASE

Mifflin, PA – April 7, 2025

by Addicted2Dirt PR & Media Mgmt

Image Credit:  Jason Walls / WRT Speedwerx

Austin Berry Racing is happy to announce that Dye It Rite, Inc., who joined their program for the 2024 season, is returning and has increased its involvement with the team for the 2025 season.

TRUSTED INTERIOR REPAIR EXPERTS

Since 1984, Dye It Rite Inc. has been the go-to provider for top-quality automotive interior repair services. As a family-owned business, they take pride in delivering exceptional results that keep clients coming back.

Dye It Rite’s repair services, include plastics, leather, vinyl, cloth, wheels, windshields, headlights, deodorizing solutions, and more!  They can handle everything from burn holes and tears to re-dying and general wear and tear.

Why Choose Dye It Rite Inc.?  Expert Craftsmanship.  Their highly trained technicians use the latest techniques and equipment to ensure your items are dyed to perfection.

They also provide personalized Service.  Dye It Rite makes the customer’s positive experience a priority, providing personalized attention and care with every project.

Dye It Rite has a proven track record.  With decades of experience, they are dedicated to earning your confidence with reliable and meticulous services.

Customers can visit Dye It Rite at 100 9th St., in New Cumberland, PA 7am-7pm Monday through Friday and 8am-7pm Saturdays, or give them a call at 866-DO-IT-RITE.

For more information visit their website, DyeItRite.com,24 hours/day, 7 days/week.

Choose Dye It Rite Inc. for all your interior repair needs, and experience the difference in quality and care. Contact them today for more information or to schedule your next service!

BUSY 2025 AHEAD

Berry will be juggling a lot in 2025, on and off of the racetrack.  

His racing plans are being assembled around a major personal project Berry recently kicked off.  He is building a house and a new race shop on property he purchased a few years ago.  

Berry, with the help of his father and family, is managing the entire project and taking on aspects of it himself.  Add that to a full-time job, two young children, and a race team and you get one very busy young man.

Watch for more information about Berry’s 2025 racing plans, which will look quite different than in recent years, to be released in the next week or two.  

 

ABOUT  AUSTIN BERRY

Austin started racing go-karts in 2005 in PA. In 2007 he began competing in the WKA, VDKA, and other small series in the Southeastern U.S. His career evolved to Legends cars midway through the 2011 season and in 2012 he entered a driver development program in NC. After three seasons Legends, Austin decided to stick to his Pennsylvania home and go dirt Super Late Model racing in 2015.

CAREER HIGHLIGHTS

  • First super late model win June 2021 at Port Royal Speedway
  • 2019 & 2021 Most Improved Super Late Model Driver at Port Royal
  • 2016 Selinsgrove Speedway Super Late Model Rookie of the Year

FOLLOW AUSTIN’S SEASON:

 

THANKS TO OUR 2025 PARTNERS!

  • Tuscarora Restoration
  • Juniata Veterinary Clinic
  • Berry’s Siding & Seamless Gutter
  • Dye It Rite
  • SRI Performance / Stock Car Steel & Aluminum
  • VP Racing Fuels
  • Nathan Berry Beef Farm
  • Carquest of State College
  • Auto Glass Centre
  • Fragola Performance Systems
  • Addicted2DirtPR.com
  • GO Lithium
  • Peterson Fluid Systems
  • Quick Car
  • Valvoline Pro-V Racing
  • Sweet Manufacturing
  • Victory Fuel
  • Swift Springs
  • Strange Oval
  • DMI – Diversified Machine, Inc.
  • Quarter Master
  • Hoosier Mid-Atlantic
  • Rocket XR1 Chassis
  • Cornett Racing Engines
  • Barron’s Racing engines
  • JDS Racing/Penske Racing Shocks

 

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Austin Berry Racing are available for the 2025 season!  Email us at [email protected].

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS

Facebook:   Facebook.com/Addicted2DirtPR

YouTube:   YouTube.com/Addicted2DirtPR

Instagram:   Instagram.com/Addicted2DirtPR

X/Twitter:   Twitter.com/Addicted2DirtPR

Threads:   Threads.com/Addicted2DirtPR

Bluesky:   Addicted2DirtPR.bsky.social

LinkedIn:   LinkedIn.com/A2D-Enterprises

Making Statements in March: Strong Runs and Win Highlight First Month of Racing for Snook

FOR IMMEDIATE RELEASE

Port Royal, PA – April 3, 2025

by Derick Kriner / Addicted2Dirt PR & Media Mgmt

Image Credit:  Derick Kriner Photography

After an offseason of traveling around and getting to experience life on the road with a late model team, March brought about the start of young Lane Snook’s racing season. Getting to hit the track for the first time every year, can bring about all sorts of emotions. Nervousness, anticipation, and in Snook’s case, confidence. “I was very confident with our stuff after using the knowledge I learned from Florida on my own equipment.” Showing speed late in the 2024 season and getting a ton of new knowledge for 2025, the start of the season couldn’t come soon enough. “We went to a practice at BAPS and I knew our car was very good.”

Confidence in his equipment and ability showed itself on the first race day of the year at BAPS Motor Speedway. Lane and team brought out the limited car for an afternoon of racing and didn’t miss a beat. The 23 team was “able to get the first win out of the way for the season” after an impressive 8th to 1st run. After nearly half the season expiring before getting win one in 2024, 2025 seemed to be trending in a better direction from the onset.

The following weekend brought about a different type of challenge for the Mifflintown native. Stepping up to the super late model division for an opening day race at Port Royal Speedway. A new experience getting to race in the division would come with some troubles after a promising start. Rolling off 8th in the feature, Lane slid back a few positions early but was able to start to make gains throughout the feature, on a tough track surface.

With less than 10 laps to go in the feature event, the motor let go and ended a promising result. “It was pretty cool getting to race the super even though I wish it had a different ending. I think it helped me as a driver for the laps I did get to run” said Snook. A different feel within the car and a change in driving style were some of the things Lane noticed. “I feel if I could’ve gotten a few more races under my belt in the super, we could’ve been competitive up front every week.”

The next weekend would feature racing for the team, but back in the limited late model division at the ‘Speed Palace’ for the final daytime show until Labor Day. Track conditions were much different than the week prior, as temperatures were near 80 degrees, creating a slick surface. Leaning back on his experience from the week before, Snook was able to win his heat race from 4th and then have a strong 2nd place finish in the feature. “I think it (being in the super) helped me a lot. The track was slicker for the limited race so I think it helped me with throttle control and it also slowed everything down.” On a track that started to become very bottom-dominant, Lane thought that he “should’ve moved back to the bottom and I would’ve stayed with Kyle (Hardy).” Still a strong showing after disappointment the week before and proving the speed of their limited program with a 1st and a 2nd on the year.

Looking ahead to what the month of April has in store for the 23 car, the team plans to head back to Port Royal this Saturday, weather dependent. A few busy weeks will follow as the team plans to head to Clinton County, Path Valley, and BAPS, on the 11th-13th respectively. Then the team plans to attend Selinsgrove on the 18th, with plans for the 19th TBD. Three-race weekend is again the plan for the last weekend of the month, with stops at several different tracks around the region. Keep updated on the team’s schedule and results by checking out the new website at LaneSnookRacing.com.

The team would, as always, like to thank all of the great partners and sponsors that have made this year possible: Grassmyer Auctioneering, MHT Transport, Stydinger Bros Excavation, Fryeco Fabrication, Addicted2Dirt PR & Media Management, Mexico Ridge Beef Farm, Garman Concrete, The Olde Hatchery, Juniata Beverage, Sunny View Roofing, Keister Karting Products, Team22 Inc, AllStar Performance, Dyers Top Rods, Swift Springs, BDR Products, Keizer Wheels, and Winters Performance Products.

ABOUT  LANE SNOOK

Lane Snook is a 3rd generation race car driver who is entering his 10th year behind the wheel at the age of 16. After racing go karts for several years, he made the move into the limited late model division in 2023. In 2024 he saw great success in the division, collecting 5 wins at 2 different tracks. In 2025, he will make the move to the super late model division while still competing part time in his limited late model.

Follow Lane’s season at:  

 

THANKS TO OUR 2025 PARTNERS!

  • Grassmyer Auctioneering
  • MHT Transport
  • Stydinger Bros. Excavation
  • Fryeco Fabrication
  • Addicted2Dirt PR & Media Mgmt
  • Mexico Ridge Beef Farm
  • Garman Concrete Co.
  • The Olde Hatchery
  • Juniata Beverage
  • Sunny View Roofing
  • Keister Karting Products
  • Team 22 Inc.

THANKS TO OUR 2025 PRODUCT SPONSORS!

  • AllStar Performance
  • Dyers Top Rods
  • Swift Springs
  • BDR Products
  • Keizer Wheels
  • Winters Performance Products
 

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Lane Snook Racing are available for the 2025 season!  Contact the team today at [email protected].

Friends Drake Troutman and Lane Snook check out the racing surface at Port Royal Speedway on 3-29-25 (Photo Credit: Derick Kriner Photography)

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS

Facebook:   Facebook.com/Addicted2DirtPR

YouTube:   YouTube.com/Addicted2DirtPR

Instagram:   Instagram.com/Addicted2DirtPR

X/Twitter:   Twitter.com/Addicted2DirtPR

Threads:   Threads.com/Addicted2DirtPR

Bluesky:   Addicted2DirtPR.bsky.social

LinkedIn:   LinkedIn.com/A2D-Enterprises

2025 Lane Snook Racing Preview, New Website Will Keep Fans up to Date on Busy Year

FOR IMMEDIATE RELEASE

Mifflintown, PA – January 15, 2025

by Derick Kriner / Addicted2Dirt PR & Media Mgmt

Image Credit:  My Race Pass

After a breakout 2024 racing season, Lane Snook and team are eager to kick off the new racing season. A five-win sophomore season exceeded expectations for the young Mifflintown racer. As the team prepares for 2025, Lane has had a busy off-season getting ready in several different ways. Traveling around the country and working in the shop has been the theme over the past few months.

When the racing season ended in Pennsylvania for the 23 car, the driver got to learn and travel around the country to see some new tracks and areas. Lane went on the road with Drake Troutman to quite a few shows “to try and learn the car better and build relationships with people.” Snook was able to travel to the World Finals at Charlotte, as well as the Gateway Dirt Nationals. 

PRI was next on the agenda to network with industry teams and companies. Most recently Lane was with After Burner Performance to tune on Troutman’s new ride. He then headed to Vado Speedway in New Mexico to be a part of the Wild West Shootout. Lane got to learn a lot of valuable skills for the upcoming season and still has Georgia and Florida Speedweeks to continue to build his notebook. “I’ve gone with Drake Troutman on all of these trips, so this is all thanks to him for letting me tag along with him and allowing me to be able to learn about the race car.

Learning about the super late model car will be valuable to Lane and the team. Lane looks forward to running more super late model races and practicing, to gain experience. This is one thing he is looking forward to the most in 2025. “I want to make as many laps as I can in it to get as comfortable as possible for me to be able to have good results.” Limited Late Models with less power have a little different set-up style for some parts of the car, but a lot of information is transferable. Running the super late model gives Lane a chance “to put some of the knowledge I’ve learned into the car to see if it makes us any better.”

At the moment, Snook is unsure of what the 2025 schedule plans fully look like. “I’m hoping to run as much as possible but it all comes down to where my dad wants to race.” As things stand, the team plans to kick off the new year at the Port Royal Speedway for the track’s season-opening event on March 8th. This will be a Super Late Model start at the moment.

The team has been getting three cars ready for the upcoming season and are looking to start off the new season on a strong note. If the breakout run at the Eldora Speedway was a sign of what the team can do, 2025 could prove to be just as stellar. Once the fun of traveling around ends for the start of Lane’s own season, the team will kick it off with their annual #23 Race Party. This event takes place on February 22nd and more information can be found on the Lane Snook Racing Facebook page. “I have to thank my family and friends for working hard to get the race party ready as I’m out on the road learning”

In addition to new ventures with time in the super late model planned, different supporters come on the heels of a strong performance in 2024. “I’ve got some new partners coming on board: Swift Springs, Keizer Wheels, Winters Performance Products, Allstar Performance, Garman Concrete & Construction, and Addicted2Dirt PR & Media Management.” With all of these new supporters and partners, as well as all of the returning sponsors, Lane Snook and his team are primed for another great season. 

Follow along all season with the team and be sure to check out their new website, LaneSnookRacing.com, built by My Race Pass through their partnership with Addicted2Dirt PR and Media Management.  Fans will be able to find all the news and information they need on the website and the team’s Facebook page all season long.

ABOUT  LANE SNOOK

Lane Snook is a 3rd generation race car driver who is entering his 10th year behind the wheel at the age of 16. After racing go karts for several years, he made the move into the limited late model division in 2023. In 2024 he saw great success in the division, collecting 5 wins at 2 different tracks. In 2025, he will make the move to the super late model division while still competing part time in his limited late model.

Follow Lane’s season at:  

 

THANKS TO OUR 2025 PARTNERS!

  • Grassmyer Auctioneering
  • MHT Transport
  • Fryeco Fabrication
  • Dyers Top Rods
  • Mexico Ridge Beef Farm
  • The Olde Hatchery
  • Juniata Beverage
  • Byers Racing Engines
  • Swift Springs
  • Keizer Wheels
  • Winters Performance Products
  • Allstar Performance
  • Garman Concrete & Construction
  • Schaeffer’s Racing Oil
  • Superfly Shocks
  • Addicted2Dirt PR & Media Mgmt
 

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Lane Snook Racing are available for the 2025 season!  Contact the team today at [email protected].

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

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LinkedIn:   LinkedIn.com/A2D-Enterprises

Outstanding October: Wins and Hard Charger Round Out 2024 Season

Mifflintown, PA – November 2, 2024

by Derick Kriner / Addicted2Dirt PR & Media Mgmt

Photo Credit:  Derick Kriner Photography

No matter what time of year it is, finding your groove is something special for any race car driver and team. October proved to be the month that Lane Snook and team would find something that made the 23-car unstoppable.

Starting off the final month of the team’s season, BAPS hosted the Creekside Auto Late Models. After an invert put Snook in the 8th starting spot, speed showed as Lane made his way to the point. “We were able to make our way to the lead fairly quick.” Even after a few cautions and even a red flag, Lane picked up yet another BAPS Motor Speedway checkered flag.

Riding the wave of confidence, the Mifflintown-based team headed to the world-famous Eldora Speedway. “We qualified 7th in our group out of 24 cars. That put us starting 4th in the heat…made a mistake on the first lap, but was able to make our way back up to 4th.” A front-row starting spot in the B Main presented a prime opportunity to make the show. That is exactly what Snook did.

Most would think that rolling off towards the rear of the field would make it tough to have a great result. Finding the bottom groove to his liking, Snook advanced all the way up to the 7th position. With a car in the top five coming up lite at the scales, Lane wound up with a 6th place finish. “Half the challenge was just making the show, with so many good cars” stated Snook. “It was definitely cool racing at Eldora with the tough competition.”

Sometimes, finding your groove and something that works for you, can mean making changes to what you are used to. “I did some different stuff with the setup that I was told to do by people who had raced there before.” Not only did these tips help the young racer, Lane’s mindset might have also helped. “Went into the weekend knowing there was nothing to lose.” Sharing the hard charger award, for a track debut, was certainly a huge accomplishment.

Continued success would follow the 23 team to the Path Valley Speedway for the final weekend of the season. With a split program, qualifying took place on Friday night and the car and driver again, were in the groove. Quickest in time trials put the 16-year-old starting 8th in his heat, with the program being about points. 3rd place points in the heat totaled up to be the highest point total out of any driver on Saturday. “With a rubbered-up racetrack, we were able to lead every lap for a very successful last race of the season.”

That win marked Snook’s 5th of the year and was a perfect capstone to a sophomore season in the Limited Late Model ranks. 2024 was a great success and exceeded expectations for not only the team but also the driver. While 2025 still seems far away, it will certainly come quick. Practice over the off-season will come in the form of iRacing for the teenage racer and maybe also with watching races and replays to gain a mental notebook on tracks for 2025.

Lane and team would again like to thank all the great sponsors and friends who helped to make this season so successful. Here’s to 2024 and to an even more stellar 2025!

THANKS TO OUR PARTNERS! 

The entire team would like to express their appreciation to all their partners for their support during the 2024 racing season!
 

Grassmyer Auctioneering

MHT Transport

Fryeco Fabrication

Ritchey Sandblasting

Dyers Top Rods

Mexico Ridge Beef Farm

The Olde Hatchery

Juniata Beverage

Byers Racing Engines

Schaeffer’s Racing Oil

Superfly Shocks

LANE SNOOK RACING

Press Releases:   A2DPR.com/latest-news

Lane Snook Racing on Facebook:   Facebook.com/LaneSnookRacing

Schedule:   A2DPR.com/events

photo credit: Teal Beard/WRT Speedwerx

Broadcast coverage of Port Royal Speedway events is available at FloRacing.com.

SPECIAL THANKS

As always, thank you to all our sponsors and partners, including our silent partners who do everything they can to help but ask for nothing in return!  Below are the businesses…the people…the families…that make what these teams do possible.

 PLEASE take the time to browse this information and help the teams by giving your business to these partners. 

Most importantly, tell them WHY you patronized them and thank them for being involved in racing!

PUBLIC RELATIONS

Addicted2Dirt PR and Media Management provides personal and powerful dirt motorsports public relations.  We are a central Pennsylvania-based business with a love of and passion for dirt racing and the people who make the sport what it is.

We keep fans engaged with your story through our personalized press releases
We promote your marketing partners to give them the value they want for their investment
We increase driver & team visibility to reach more fans and potential marketing partners
We present the polished, professional image that marketing partners want representing them
We leverage our audience and business model to achieve all of the above

Visit our website, A2DPR.com, to learn more about us and follow along with the stories of our race teams!  

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