Public Relations For Drivers & Race Teams
by ADDICTED2DIRT PR AND MEDIA MANAGEMENT
We can help you and your team increase your visibility and present a polished, professional image that is desired by potential marketing partners.
A2D provides professional grade exposure for you, your team, and your marketing partners through a variety of online content.
In addition to our website, which is full of useful information, we have a presence on Facebook, Twitter, Instagram, YouTube and TikTok, where we publish a variety of content to keep fans informed about your story, schedule, results, and marketing partners.
WHY PUBLIC RELATIONS?
OUR UNIQUE PHILOSOPHY
CONNECTING WITH FANS
Why do people take an interest in something or someone? It’s because of a sense of familiarity, a sense of something in common, wanting to know how the story ends, or wanting to be a part of something.
How can most drivers or teams expect someone to become a fan, or marketing partner, if the only information the person receives is a few seconds each week from the track announcer?
We bring a personal touch to the world of dirt track racing public relations to establish and further that connection between you, your fans and your marketing partners.
I founded Addicted2DirtPR & Media Management (A2D PR) in 2020 after I spent a year helping a friend promote a charity fundraiser through his race team. I continued to help promote his team the next year. That experience helped me realized I wanted to do more, and that there was a need for a more personalized flavor of public relations.
Dirt track racing has been a life long passion for me. Today it is an expensive sport and teams rely heavily on marketing partnerships to be competitive.
Teams that invest in public relations to promote themselves AND their partners properly, not only connect with fans, but they also have happy businesses who continue to provide support.
Connecting with fans and potential partners is critical to sustain success and growth. A2D PR is ready and able to support teams who recognize this need and want a personal touch.
GET YOUR STORY OUT THERE
Simply getting your name out there through today’s online mediums such as websites, social media, and video outlets, can put you ahead of the competition. Readers and viewers get to know your name and your story, which builds a sense of familiarity, interest and connection.
Making sure readers and viewers see your face and get to know you as a person, is also a critical element in establishing and strengthening that connection.
Drivers and teams who rely solely on race fans seeing their car on the track and an occasional mention by the track announcer, will not grow their fan base or attract marketing partners nearly as effectively or quickly.
We specialize in the promotion of dirt motorsports teams and their partners. We recognize the importance of promoting our clients and their partners to make sure everyone involved benefits from the partnership.
We use our PRESS RELEASES, SOCIAL MEDIA OUTLETS, NEWSLETTER and VIDEOS to reach fans and partners.
Press releases, race recaps and stories are published on our website and shared to our social media channels, numerous media outlets and special interest Facebook Groups dedicated to dirt track racing.
Our website, Addicted2DirtPR.com , received visitors frommore than 10 countries and netted over 31,000 views by nearly 24,000 visitors in 2022. Our social media outlets and website have a total reach of over 400,000 people per year.
A relationship with a marketing partner must be about an arrangement that benefits both the partner and your team. They key to establishing a relationship is demonstrating to the potential marketing partner that working with you and your team can benefit them, and that you will represent them with a professional image they will want to be associated with.
That image starts with an online presence through press releases, social media posts, video and other content that are professional in both presentation and content. Partners don’t want to be associated with, or represented by, content with poor grammar, misspellings, or a negative message.
We can also share statistics and other information with potential partners that will show them the potential customers hey can reach through dirt track racing. Today’s audience is much larger than just the people in the seats at the track. Streaming services and social media have evolved the sport into a highly connected global
ADDICTED2DIRT PR & MEDIA MANAGEMENT IS DIFFERENT BECAUSE WE USE A PERSONAL TOUCH WHILE PROVIDING A PROFESSIONAL PUBLIC IMAGE FOR OUR CLIENTS.
FANS & mEDIA
Thank you for your time and consideration!
We believe we can provide a partnership that will benefit both your team and ours.
Please contact us to discuss services and pricing!