About A2DPR
ADDICTED2DIRT PR AND MEDIA MANAGEMENT
About A2D PR
Personal & Powerful Dirt Motorsports PR
It started in the grandstands
I grew up 15 minutes from Port Royal Speedway and saw my first race there in 1971, when I was three. The sport got in my blood quickly, and it’s been there ever since.
In 2018, I helped my friends at Austin Berry Racing promote a season-long Pancreatic Cancer Awareness fundraiser through their race team. In 2019, I kept helping the team with its social media. Along the way I noticed something that worried me. Many up-and-coming teams didn’t have the time or the know-how to promote themselves. In a sport this expensive, teams that can’t keep and attract marketing partners don’t last, and that threatens the future of dirt racing.
When the 2019 season ended, I turned that vision into a business and started A2D PR.
I didn’t come from a newsroom or an agency. I came from the grandstands, with more than 55 years as a dirt track fan. That’s why our work sounds like it was written by someone who loves the sport. It was.
What makes us different
Plenty of people can write a press release. Our goal is to bring a personal touch that others don’t, while giving every team and driver we represent a polished, professional public image. Fans connect with stories and personalities, not just results. Marketing partners want professional, error-free content that shows them real value for their investment. We give them both.
Who we are today
A2D PR is a Central Pennsylvania business with a small team of writers who know dirt racing:
- Rich Watts, founder
- Derek Kriner, writer
- Justin Snyder, writer
- Emily Winslow, writer
We work with drivers and teams in sprint cars and super late models, and we offer our services to any racer, anywhere. Our content reaches more than 500,000 Facebook views a year.
Part of A2D Enterprises
A2D PR is part of A2D Enterprises, alongside A2D Nation, a home for dirt racing fans coming in 2027.
Our cause: pancreatic cancer awareness
A2D PR was born from a fundraiser, and that cause is still at the heart of what we do. Pancreatic cancer has touched both of the families behind that first campaign. Austin Berry’s grandfather lost his battle with it, as did my father, my grandmother and my wife’s grandfather.
Every fifth year, we team up with Austin Berry Racing on a fundraising and awareness campaign. The first was in 2018, then 2023, and the next is coming in 2028. Between campaigns, we keep an informational page on our website and share what we learn about warning signs, research and treatment, because early detection saves lives.
[Learn more about pancreatic cancer]
Giving back to the sport
We love giving back to dirt racing. A2D sponsors heat races at Port Royal Speedway every year, and also the annual Butch Reininger Memorial Super Late Model Hard Charger Award.
When you love something, you take care of it
That’s how I see dirt track racing. Helping teams and their partners succeed is our way of taking care of the sport that’s given us so much.
Our mission: to provide personal, powerful dirt motorsports PR that builds a professional public image to attract marketing partners and fans.
