Adrian Tetreault: From New Hampshire Roots to Southern Soil – A Passion for Racing, Purpose, and Paying It Forward

FOR IMMEDIATE RELEASE

Memphis, TN – May 5, 2025

by Emily Winslow / Addicted2Dirt PR & Media Mgmt

Photo Credit:  Wes Hale

For Adrian Tetreault, racing isn’t just a pastime — it’s a calling that’s taken him from the midget racing in New Hampshire to the sprint car circuits of the South. Now piloting a 305 sprint car under the Baker River Racing banner, Tetreault is navigating not only dirt tracks but also a deeply personal mission: to find speed, gain seat time, and ultimately give back to the sport that’s given him so much.

After stepping away from the driver’s seat for a few years, the racing itch returned with force. A night at a midget race back home sparked something. “I said to myself, ‘I need to do this again,’” Tetreault shared. And just like that, the journey resumed — beginning with a midget car in New Hampshire before work brought him south to Memphis, Tennessee, where midget racing opportunities are scarce. “The closest midget race down here is three to four hours away and pays $50 to start. That’s not sustainable,” he explained. “So, I pivoted to 305 sprint cars, which are more common here.”

While still early in his 305 career, Tetreault is already checking off goals. “I’ve only got maybe 100-120 laps in a sprint car, so just getting comfortable in the seat is the biggest focus this year,” he said. “I’ve already gotten a top 10 finish — sure, it was by attrition, but a top 10 is a top 10 in the books.”

Long-term, Tetreault’s vision stretches far beyond personal results. “I’m not in my 20s anymore — I’m in my 50s, and I know I’ve lost some of that edge,” he admitted. “My five-year plan is to get out of the seat and put a deserving young driver — someone who might never otherwise get the opportunity — into the car. I’m not going to sell the ride. I want to offer it to someone who deserves it.”

This philosophy of giving back isn’t just talk. Tetreault and his team are closely involved with the Cars on Main charity car show — the only invitation-only exotic car show in the Mid-South. Proceeds go directly to St. Jude Children’s Research Hospital. “It’s free to attend, and you’ll see QR codes throughout the show encouraging donations,” he said. “Every single penny goes to St. Jude. If you’ve ever read their mission statement — no child or parent pays a cent — it’s incredibly moving. Supporting them is something we take very seriously.”

In 2025, Baker River Racing plans to run the full schedules of the Southern Sprint Car Association and Renegade Sprint Car Series, with additional starts at Riverside International Speedway in West Memphis and select USCS 360 sprint car events. “We’re mixing in some travel to chase better payouts and stronger fields,” he noted. “Eventually, we’re looking to make the jump to a 360 motor — ideally before the end of this year.”

In terms of support, Tetreault is thankful for a tight-knit group of partners and volunteers who help keep the wheels turning. “John Howard builds our motors, staying within our modest budget — I couldn’t do this without people like the Howard family,” he said. “Most of our sponsors are product-based, and we self-fund the rest, selling T-shirts and spare parts when we can.”

He also plans to expand the team’s digital footprint through a YouTube channel, @BakerRiverRacing. “We’re not the next big thing on YouTube, but we’re putting together short updates and behind-the-scenes clips — just something to help connect with fans and maybe attract a little support.”

Ultimately, Tetreault’s story is one of perseverance, purpose, and passion. “I love this sport. And I want to make sure someone else gets a shot that I didn’t have until I was almost 50,” he said. “We may be small budget, but we’re racing with big goals.”

Follow Adrian’s journey this season through Baker River Racing on social media and YouTube — and be sure to check out the Cars on Main charity event benefiting St. Jude Children’s Hospital.

ABOUT  BAKER  RIVER  RACING

Baker River Racing is a competitive and community-driven race team founded by Adrian Tetreault and his wife, Becky. With a rich history beginning in the early 2000s, the team has gained recognition in open sprint car racing. Adrian, a passionate and resilient figure, leads the team with a wealth of experience in various racing disciplines. He also pilots the team’s number 52x sprint car. Together, Adrian and Baker River Racing focus not only on achieving success on the track but also engage in charitable initiatives, reflecting their commitment to both the racing community and civic engagement. The team’s dedication, supported by a strong network of partners and sponsors, continually fosters a growing and loyal fan base in the motorsport industry.

Follow Baker River Racing’s season at:  A2DPR.com/latest-news

Facebook:   Facebook.com/BakerRiverRacing

Instagram:  Instagram.com/Baker_River_Racing 

YouTube:  YouTube.com/@BakerRiverRacing

Merch:  FranklinAshe.com/Baker-River-Racing 

BAKER RIVER RACING THANKS OUR PARTNERS FOR THEIR SUPPORT!

 

First Fence

Magnolia Sourdough Company & Bakery

Scorpion Racewear

Franklin Ashe Designs

John Howard Racing Engines

Meru Safety 

Evil Energy

XCGear

Cars on Main 

Shepard Synthetics 

Sponsorship opportunities are available for the 2025 season!

Contact them today at [email protected]!

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

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