Lane Snook Racing No.23 Limited Late Model Team

Up and Down October: Snook Ends 2025 Season, Looks Ahead to 2026

FOR IMMEDIATE RELEASE

Port Royal, PA – October 30, 2025

by Derick Kriner / Addicted2Dirt PR & Media Mgmt

Image Credit:  Derick Kriner Photography

With few races remaining on the schedule for Lane Snook and his team in 2025, the end of a personal best season was in sight. Even with a limited number of races, the team would travel to a variety of facilities.

Starting off the month at the Path Valley Speedway, Snook and team would continue their winning ways. Winning his heat race and then starting 3rd in the feature, Lane was once again in prime position to grab another win. “Got into second on the first lap and after a few restarts was able to pass the leader.” Lane would hold on to pick up the win in the limited late model feature and took his win total on the year to 20.

Traveling the following weekend to the world-famous Eldora Speedway, Snook would look to round out his season on a high note. Having made a statement run in the Dirt Track World Championship event in 2024, hopes were again high for a great run at this event.

Speed would start the first night of racing as Snook went up against the field of 60+ cars. Lane would time in 5th in his group and start 2nd in his heat race. Making his way through the heat and finishing in 2nd would lock him into the feature on Saturday night, and he would start 9th. “I thought we had a shot to win after the first day, as I felt we were still pretty fast for the car I had, and I knew if the car was right, I would’ve had a shot.”

As the Saturday finale started, the team was going to be out first for hot laps, but opted to skip, as the track was still really wet. Unknown to the team, the car had issues from the night before with the rough conditions in the heat race. “I believe I had a shock go bad from the heat race the day before,” stated Lane. And sadly, the feature result was not very good, having no laps that night to diagnose the car. “It took all the traction out of the racecar.” A disappointing backslide through the field, all the way to 20th, was not what the Port Royal-based team was looking for. “I haven’t been able to look into it too hard yet,” said Snook. All in all, it was bittersweet to have such a prime opportunity for a strong run in a premier event, but the driver and team are already looking forward to 2026.

With 2025 being a breakthrough season with 20 wins and 2 track titles at Selinsgrove and Port Royal, questions surrounded what the young talent would do in 2026. Preparation and learning, a statement that started the season as something Snook was looking to do, will again be the name of the game during this offseason. “The plan for the offseason is to be on the road as much as possible and learn as much as possible.” He’s already been spending a lot of the last few weeks with Drake Troutman and crew, learning and helping out.

The biggest part of the offseason, aside from the travel and learning, will be what is in the works for the 2026 season. “I also plan on putting another car together, to run supers next year, in the few weeks I’ll be home over the offseason.” Making the move to the super late model ranks would be a step that the team was hoping to start this past season in a limited capacity, but hurting their motor in the first attempt of the season put that on hold. Even when running with the super late model division in the late stages of the season with their steel block, Snook showed speed.

With all of this in mind, Lane and team will still certainly have this season to remember forever, regardless of what results come next year. Having four times more wins this season was a surprise to everyone involved. The other part that the team should take great pride in is the level of consistency that they were able to maintain. The team ran 43 total races, combining limited, super, and steel block shows. Aside from the 20 wins, Snook was able to tally 37 top 10’s, 34 top 5’s, and 32 podiums. Winning nearly half his races and being on the podium in almost 75% of the shows, boasts a strong model of consistency and ability.

While it’s unknown what 2026 may bring, with the number of things that are going right for the 23 car, there is no reason that wins and an equally impressive stat line can’t happen. Make sure to keep an eye out for updates and information about 2026 and when the team plans to get back on track.  Fans can always get the latest information on the team’s website, LaneSnookRacing.com.

ABOUT  LANE SNOOK

Lane Snook is a 3rd generation race car driver who is entering his 10th year behind the wheel at the age of 16. After racing go karts for several years, he made the move into the limited late model division in 2023. In 2024 he saw great success in the division, collecting 5 wins at 2 different tracks. In 2025, he will make the move to the super late model division while still competing part time in his limited late model.

Follow Lane’s season at:  

 

THANKS TO OUR 2025 PARTNERS!

  • Feathers N Fur
  • Grassmyer Auctioneering
  • MHT Transport
  • Stydinger Bros. Excavation
  • Fryeco Fabrication
  • Addicted2Dirt PR & Media Mgmt
  • Mexico Ridge Beef Farm
  • Garman Concrete Co.
  • The Olde Hatchery
  • Juniata Beverage
  • Sunny View Roofing
  • Keister Karting Products
  • Team 22 Inc.

THANKS TO OUR 2025 PRODUCT SPONSORS!

  • AllStar Performance
  • Dyers Top Rods
  • Swift Springs
  • BDR Products
  • Keizer Wheels
  • Winters Performance Products
 

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Lane Snook Racing are available for the 2026 season!  Contact the team today at [email protected].

Photo Credit: Derick Kriner Photography

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS

Testing Emotions and Equipment En Route to Two Track Championships for Lane Snook & Team

FOR IMMEDIATE RELEASE

Port Royal, PA – October 3, 2025

by Derick Kriner / Addicted2Dirt PR & Media Mgmt

Image Credit:  Derick Kriner Photography

With the summer months in the past and wins and points racking up, Lane Snook and his Port Royal, PA team, found themselves in a unique couple of situations. One being that the team had nearly completed another full season with over triple their win total from a year prior. The other one being that they were sitting at the top of two track points battles. Needing to just keep consistency going in the last few limited shows of the year at some Central PA tracks, Snook needed to be focused and manage emotions.

The emotional rollercoaster of the previous few weeks for the young driver was dealing with the disappointment of losing one late at Port Royal and then going back to the top of the mountain and winning at Selinsgrove. More strong emotions would spill out at the final show of the season at Port Royal to kick off September. Coming into the final show of the season at Port, Snook merely needed to qualify and finish the feature. With a quick-time and then a strong heat race finish, Lane would start 3rd and again be in position to win another feature. Quickly rolling into the second spot and rolling right up on the back bumper of the leader, Lane was able to move “to the top to pass the leader and drive away to get the win from there.”

While that may be the only words Lane used to recap that race, more emotions showed in victory lane, as he became the youngest track champion in Port Royal Speedway history. Tears of not only joy and relief were flowing in victory lane as Snook finished off one of two possible track titles, but also, some tears of remembrance, as it was almost 4 years to the day that the Snook family lost Lane’s brother, Mason, during the Tuscarora 50 weekend in 2021. Even with high emotions, the team relished in the victory, but would quickly have to refocus as more work was yet to be done.

With a double dose of Selinsgrove Speedway the following weekend, Snook would not only get to test out the steel block against the supers, but he would also get to continue the pursuit of the limited late model track title. The Super Late Models would start the weekend. With the few races the team was planning to run with the steel block, more so being test sessions, logging laps would be most important. Managing still to start in the 11th spot in the feature, “was up to 7th until I pulled into the pits for the motor running hot,” and that would hand the team a 14th place result.

Heading back to the Selinsgrove ½ mile the following night with the limited, Lane was back in the points battle fight. Having a decent advantage over Andrew Yoder in the limited division, Snook just needed to keep the consistency going. With an average finish of 3rd at Selinsgrove in the limited car, Snook didn’t stray far from that. “We redrew a 5, but were able to get to the lead very quickly.” A late race caution made for an interesting finish as Lane “got slid on the restart, but was able to cross it over and drive away with the win from there.” This win would be bigger than expected, as it would ultimately clinch the points title, as the final points race there on September 26th would be canceled after electrical issues at the facility. Two track titles now secured, but still some more racing to take place.

In the final few races of the month for Snook, another opportunity to test out the steel block on September 19th at Selinsgrove would be up next. It was a Twin 20 features program. Rolling off 13th in the first feature, Lane would begin moving forward before overheating issues again forced the driver to pull off partway through the first feature. Making sure everything was good to go, “the crew went to work before the second feature, we started 17th and drove up to 11th on a rubbered surface.”

Ending out the racing portion of the month, the team would spend the 20th at Bedford Speedway for the Troutman Memorial. Another special race, given the relationship between Drake and Lane. Maybe racing a little motivated after seeing Drake win the modified feature, Snook would roll off 8th in the limited late model feature. “With a very good car, I drove up to second with a few laps to go and caught the leader, then got around him coming to the white flag on a surface that was latching up for the win.”

Checking off another win, Lane would decide to take the final weekend of the month off and go on the road to help Drake and the Team 22 car prepare for a weekend of racing. “We’ve been pretty hard at it, and hopefully it all pays off this weekend for him and for when I get back home.” 

The steel block car will be the priority in the coming month of October, as the team’s main event will be Eldora Speedway for the Dirt Track World Championship. 

“I feel we’ve made some pretty good gains with the steel block. I think if we can put a night together and keep the motor cool, we would be competitive.” Not that forward thinking isn’t important, with more races to come in 2025, but reflecting on what all the preparation and hard work have accomplished for Lane is equally important.

Confidence and preparation have shown all season to be paying off with the multiple wins and now, track titles. Something that wasn’t really a thought at the start. “We never really thought of running for points anywhere until we started running well, and we could make every race at each place towards the end of the season,” said Snook. 

Finishing out two track titles in one year “was definitely pretty cool.” With both of these tracks being part of what has made the teenage racer who he is, it made both titles that much sweeter. “I’ve spent a lot of hours at each place, pretty much growing up at Port, and racing with dad and Trent at Selinsgrove, and also racing karts there as I was growing up.” 

While emotions aren’t something that most racers like to show, it’s evident that this season has been one of special moments and joy for the team. But it isn’t over yet.

As mentioned, the team will shift focus to Eldora during the middle of the month, but not before a local showdown at Path Valley Speedway on October 11th. Post-Eldora plans are not finalized yet, but more races could still be a part of the month of October. Make sure to stay up to date on the team’s website, LaneSnookRacing.com.

ABOUT  LANE SNOOK

Lane Snook is a 3rd generation race car driver who is entering his 10th year behind the wheel at the age of 16. After racing go karts for several years, he made the move into the limited late model division in 2023. In 2024 he saw great success in the division, collecting 5 wins at 2 different tracks. In 2025, he will make the move to the super late model division while still competing part time in his limited late model.

Follow Lane’s season at:  

 

THANKS TO OUR 2025 PARTNERS!

  • Feathers N Fur
  • Grassmyer Auctioneering
  • MHT Transport
  • Stydinger Bros. Excavation
  • Fryeco Fabrication
  • Addicted2Dirt PR & Media Mgmt
  • Mexico Ridge Beef Farm
  • Garman Concrete Co.
  • The Olde Hatchery
  • Juniata Beverage
  • Sunny View Roofing
  • Keister Karting Products
  • Team 22 Inc.

THANKS TO OUR 2025 PRODUCT SPONSORS!

  • AllStar Performance
  • Dyers Top Rods
  • Swift Springs
  • BDR Products
  • Keizer Wheels
  • Winters Performance Products
 

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Lane Snook Racing are available for the 2025 season!  Contact the team today at [email protected].

Photo Credit: Derick Kriner Photography

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS

Staying Consistent in August: Three Wins & Six Total Podiums Prove Strength of Snook & Team

FOR IMMEDIATE RELEASE

Selinsgrove, PA – September 3, 2025

by Derick Kriner / Addicted2Dirt PR & Media Mgmt

Image Credit:  Derick Kriner Photography

Figuring out what your car needs throughout the season can be an ongoing struggle and can hinder consistency. Early in the beginning stages of the season, for Lane Snook, finding ways to apply what he learned out on the road with Drake Troutman was a major emphasis. He was able to pinpoint some issues immediately, and some have only become evident as their speed and consistency have increased. August was one of the biggest examples of that consistency and what applying those learned skills can do.

August started out with the continued speed that had been building all year. Port Royal on the 2nd ended in a win for the 23 team, after Snook rolled off 6th and was “able to get the lead late in the race on a challenging race track.” Only leading the last 3 laps of the race, after methodically working his way through the field, Snook started the month well.

That strong start would continue the following week at Bedford, where the team would charge from 4th to the win. Lane stated he had a “very solid car”, and that was evident, as this was the fourth win in a row for the Port Royal-based team.

Clinton County was next up for the team on the 15th. A strong showing ended with a little disappointment as Lane charged from 6th to the lead, only to get passed in lap traffic on the last lap. Finishing second was nothing to be ashamed of, but it was a little bittersweet.

Super late model competition was next up for Snook, as the team tested out their steel block motor against the super late model ranks at Port Royal on the 16th. While not having the power of some of the teams, it was a very respectable effort. “We started 18th in the feature and figured out our problem and were able to drive up to 8th and finish there.” Sometimes, constantly learning is about finding the small things that make a big difference. For having less horsepower than others, he passed; that sure seemed to be the case that night for the 23.

Switching back to the limited the following week, Lane would again prove the power of their program, nearly grabbing another win. A 6th-place start, due to the handicap system, was overcome, as Lane charged to the front and caught the leader. “I was able to pass for the lead in lap traffic as a caution came out. Then I got into the fence a few laps after the restart, trying to get back around the leader, and ended up second.” A few unfortunate breaks, but he was still able to maintain a podium finish.

The last week of August featured a Saturday night show at Port Royal for the Butch Renninger (Lane’s grandfather) Memorial. With the night starting with a quick time effort in group time trials and a 2nd place heat finish, Lane ended up rolling off 2nd in the feature. “Got the lead early and started pulling away through lap traffic towards the end of the race. Then got passed on a restart on the last lap to end up finishing second.” With over a 2-second lead coming to the checkered flag, it was a real heartbreaking moment to get passed on the impending restart, but his mental toughness showed the next night.

Snook made up for the loss the night before by sweeping the next night at Selinsgrove. Going quick time in qualifying and winning his heat from the pole, there was no settling for anything less than a win. A pole pill in the redraw would make it tough for the competition with how consistent and fast the 23 car had been. “Redraw a one and lead every lap and won by over 7 seconds.” One of the more dominating performances by the young racer.

What has been silently compiling for the 23 team, aside from wins, is points. Something that is very important on a national level and something that consistency can gain you. Finding the little things and making the constant adjustments needed throughout the year is what can separate you from the competition. As it sits now, Lane is in position to grab two track titles.

“We weren’t really planning on running any points deals throughout the year until we started running well and were in good contention to win the points championship.” While the speed and consistency didn’t just start this past month, August was a great example of it. Minus the single super-start, all of the limited division appearances in August resulted in either a win or a 2nd-place finish.

“We’ve had a good car almost every time we’ve unloaded this year.” Even when the race hasn’t resulted in a win, being able to minimize the negatives has been a strong suit. “I feel like we have a shot to win everywhere we go.” Finishing on the podium 80% of the time this year has made the expectations super high and almost win or bust. 

“I know the results were good, but I feel they could’ve been better without a few driver errors, and if some cautions hadn’t happened.” Being able to find most of the little things that have been holding back speed has proved Lane’s knowledge base as a driver, and the team’s knowledge base has really developed. With two points titles at Port Royal and Selinsgrove Speedway in reach, it’s focus time and all about bringing home the reward of a consistent season.

September will round out the Port Royal season for the team on the 5th as the limited late models join the Tuscarora 50 weekend. With a solid finish, Lane should lock up the points title there. Selinsgrove, the following weekend, will be a two-day show for the team as they look to race in the super division on Saturday (13th) and the limited division on Sunday (14th). Selinsgrove will again be on the schedule the next week on the 19th as the team again plans to run with the super late models. Bedford will round out the weekend on the 20th, as the team goes back to the limited division. The final week of the month will feature the final race of the limited season, and hopefully end with another title, at the Selinsgrove Speedway on the 26th.

Keep up to date with any schedule changes and results on the team’s website and social media. Thanks to all of the great partners and sponsors that have made this a truly stellar season, with more good things to hopefully come for the 23 car.

ABOUT  LANE SNOOK

Lane Snook is a 3rd generation race car driver who is entering his 10th year behind the wheel at the age of 16. After racing go karts for several years, he made the move into the limited late model division in 2023. In 2024 he saw great success in the division, collecting 5 wins at 2 different tracks. In 2025, he will make the move to the super late model division while still competing part time in his limited late model.

Follow Lane’s season at:  

 

THANKS TO OUR 2025 PARTNERS!

  • Feathers N Fur
  • Grassmyer Auctioneering
  • MHT Transport
  • Stydinger Bros. Excavation
  • Fryeco Fabrication
  • Addicted2Dirt PR & Media Mgmt
  • Mexico Ridge Beef Farm
  • Garman Concrete Co.
  • The Olde Hatchery
  • Juniata Beverage
  • Sunny View Roofing
  • Keister Karting Products
  • Team 22 Inc.

THANKS TO OUR 2025 PRODUCT SPONSORS!

  • AllStar Performance
  • Dyers Top Rods
  • Swift Springs
  • BDR Products
  • Keizer Wheels
  • Winters Performance Products
 

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Lane Snook Racing are available for the 2025 season!  Contact the team today at [email protected].

Lane Snook snagged another win at Selinsgrove Speedway on 8/31/25 and took a commanding lead in the track's season championship point standings (photo credit: Selinsgrove Speedway)

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS

Summer Speed and Checkered Flags: Four Wins Highlight July for Snook

FOR IMMEDIATE RELEASE

Port Royal, PA – August 1, 2025

by Derick Kriner / Addicted2Dirt PR & Media Mgmt

Image Credit:  Brian Rhoad / WRT Speedwerx

Race season went into full swing as the calendar turned to July. For Lane Snook and the 23 team, July, if previous results up to this point in the season were any indication, would be a good one. Picking up three wins in the month of June alone, Snook was truly in a groove.

With a busy start to the month with a double header to start at Dog Hollow, Lane picked up right where he left off. With the first night consisting of a makeup feature, Snook was able to grab the win. The race ended up being shortened due to time, but even with this, Lane was able to charge from 6th to 1st in six laps. The following night, he was in contention again for yet another win. “Started 3rd in the feature and ended up 2nd, with multiple moves on the leader, but couldn’t get any to stick.” Regardless, the team was able to garner a 2nd place finish before heading to Virginia the next night.

Winchester Speedway would be the site of the next race for the team. After finishing 2nd in the heat and starting 9th in the A Main, Lane would finish out in 10th. “We were off on the car all night.” Even with that being said, it was still another top 10 finish.

The following weekend featured a Friday night show at Selinsgrove Speedway and then a trip to Port Royal on Saturday. Friday went well for the Mifflintown racer, as he charged from 8th to 2nd on a rubber down surface. Port Royal, the next night would be an even stronger performance. “Starting 6th in the feature and with a very good car, and a late race move, we were able to win our second race of the year at Port.”

Path Valley would be next up on July 19th. With another strong showing in his heat, winning it from 6th, Lane would redraw the 6 and charge forward in the feature. Falling short by one spot, but nearly making it to the lead, the team would have to try again next week.

After plans to race at Selinsgrove got rained out, the team called an audible to go back to Path Valley. Lane made it worth the trip. Quick time in qualifying and an effort good enough to get into the redraw in the heat, set the team up well. “I was able to get lucky enough to draw the 1. So that’s where we started, and we led every lap and were able to get the win.” Bringing the win total to a dozen, the team would round out the month at Clinton County.

A fair special on Tuesday the 29th would end the July stretch of races for the team. And Snook made sure it was a dominant performance. After setting a track record in the heat race for time and winning, Lane pulled the 1 and walked off with the feature, leading every lap. Bringing his win total to 13 races and having an impressive 19-race top ten streak, it was clear the young racer was confident and performing at a level above that of last season.

Nearing a mark of triple his win total for the previous season, Snook mentioned it “would be pretty cool” to beat last season’s total by so much, and that he thinks, “it’s definitely possible.” Lane noted a few things that have contributed to the success and steady results. “We went over stuff really good after the night at Winchester as we felt we were starting to struggle and found a few things that we got fixed up, and got our car back where it needed to be to keep consistent results coming.” Lane also cited the experience of going on the road during the offseason as something that has truly helped him and his program. He also mentioned that “racing on different types of racetracks helps me as a driver to know what to do on different surfaces and shapes of tracks.” Something the team got to do a lot of in July and will get to do again in August.

As of now, the team’s plans look like this for August. Starting off with Port Royal on the 2nd and then transitioning to Bedford Speedway the following Friday. Following that week up with a potential two-race weekend with Clinton County and Port Royal, on the 15th and 16th, respectively. The team plans to get a little test session in against the super late model division on the 16th, as they prepare for Eldora in October. August 22nd will see the team join as the support division at Port Royal during the Lucas Oil Late Model weekend. On the 23rd, the team plans to travel back to Path Valley. And to round out the month, another two race weekend, featuring Port Royal on the 30th and Selinsgrove on the 31st. A busy month, with a potential for a few more select shows to be added. Keep up to date on race plans and results on the team website and Facebook.

ABOUT  LANE SNOOK

Lane Snook is a 3rd generation race car driver who is entering his 10th year behind the wheel at the age of 16. After racing go karts for several years, he made the move into the limited late model division in 2023. In 2024 he saw great success in the division, collecting 5 wins at 2 different tracks. In 2025, he will make the move to the super late model division while still competing part time in his limited late model.

Follow Lane’s season at:  

 

THANKS TO OUR 2025 PARTNERS!

  • Feathers N Fur
  • Grassmyer Auctioneering
  • MHT Transport
  • Stydinger Bros. Excavation
  • Fryeco Fabrication
  • Addicted2Dirt PR & Media Mgmt
  • Mexico Ridge Beef Farm
  • Garman Concrete Co.
  • The Olde Hatchery
  • Juniata Beverage
  • Sunny View Roofing
  • Keister Karting Products
  • Team 22 Inc.

THANKS TO OUR 2025 PRODUCT SPONSORS!

  • AllStar Performance
  • Dyers Top Rods
  • Swift Springs
  • BDR Products
  • Keizer Wheels
  • Winters Performance Products
 

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Lane Snook Racing are available for the 2025 season!  Contact the team today at [email protected].

photo credit: Brian Rhoad / WRT Speedwerx

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS

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Breakthroughs and Continued Speed Highlight Stellar June for Lane Snook

FOR IMMEDIATE RELEASE

Mifflintown, PA – July 2, 2025

by Derick Kriner / Addicted2Dirt PR & Media Mgmt

Image Credit:  Jeremy Zarfos / WRT Speedwerx

As the summer months came into sight for the Mifflintown native Lane Snook, speed and winning ways continued. After the first day of June brought another win, Lane and team took a week off to attend Eldora Speedway’s Dirt Late Model Dream. Rain barred the team from returning to action the following week. The first full day of summer would be the next time the team would hit the track, this time at the Selinsgrove Speedway.

Showing no lack of speed in their first race in three weeks, Lane and team were able to roll out another fast car. “We had a good car all night long.” After getting a good start in the heat race and advancing from 7th to the win, Lane rolled off 2nd in the feature. “Drag raced into turn one on the start of the feature and got out front.” That move proved to be the difference maker, as, after a few restarts, Snook was able to keep the lead and grab a third triumph at the Selinsgrove half-mile.

A double-header weekend would round out the month of June. Bedford Speedway would be up first. Lane had previously won both appearances at the big half-mile fairgrounds. This time did not result in a win, but Snook was still able to show speed. Another heat win, followed by an 8th-4th run in the feature, started off the weekend on a decent note. “I stayed up till 6:30 AM working on the car after our 4th place run at Bedford,” stated Lane. This was all in preparation for the big show at Port Royal, that followed later that Saturday.

Saturday would prove to be one of the more special days in the young racer’s career. With a $6,000 payday on the line, “we knew there were going to be good cars there and that our equipment had to be in good shape.” With a special time trial format, qualifying would be important and could help or hurt your entire night. “I ran a good lap in time trials to get us quick time, and with the heads-up format, that set us up for the night.” Starting on the pole for the heat, Lane was able to seal the heat race win and the pole position for the feature. With Lane getting a good jump on the initial start, and “after a few cautions and keeping myself calm, we were able to finally get in done at Port.” Not only was this a big win from the standpoint of the monetary value, it was a personal one.

“From growing up here (Port Royal), it was a place I always wanted to win at. The big race was just a bonus,” stated Snook. Lane’s dad raced at the Speed Palace for many years, and getting to grow up on the fairgrounds during race season, having his own name on the record as a feature winner at the speedway, meant a lot. “Our car had great speed all night, and the format really helped us. Hopefully, we can get a few more since we got the first one out of the way.”

While the team will have to wait a few weeks to return to the Port Royal Speedway, they will have plenty of other tracks and nights to potentially add to the growing list of wins on the season. The 23 team plans to kick off the month of July at Dog Hollow on the 3rd and again for a makeup show on the 4th.  The next day they will venture to the Winchester Speedway in Virginia. A double-header weekend follows, with trips to Selinsgrove and Port Royal Speedway. 

Path Valley will then be on the team’s schedule for July 19th. The team plans to then round out the month with a trip to Selinsgrove on July 26th and then Clinton County on July 29th for a fair week special. A jam-packed month compared to June, and hopefully a lot more chances to show the speed and ability of the 23 car. 

Lane continues to have an impressive stat line, with all of his races, but two, resulting in top 10 finishes. Keep up to date with raceday plans and results on the team’s website all year long.

ABOUT  LANE SNOOK

Lane Snook is a 3rd generation race car driver who is entering his 10th year behind the wheel at the age of 16. After racing go karts for several years, he made the move into the limited late model division in 2023. In 2024 he saw great success in the division, collecting 5 wins at 2 different tracks. In 2025, he will make the move to the super late model division while still competing part time in his limited late model.

Follow Lane’s season at:  

 

THANKS TO OUR 2025 PARTNERS!

  • Feathers N Fur
  • Grassmyer Auctioneering
  • MHT Transport
  • Stydinger Bros. Excavation
  • Fryeco Fabrication
  • Addicted2Dirt PR & Media Mgmt
  • Mexico Ridge Beef Farm
  • Garman Concrete Co.
  • The Olde Hatchery
  • Juniata Beverage
  • Sunny View Roofing
  • Keister Karting Products
  • Team 22 Inc.

THANKS TO OUR 2025 PRODUCT SPONSORS!

  • AllStar Performance
  • Dyers Top Rods
  • Swift Springs
  • BDR Products
  • Keizer Wheels
  • Winters Performance Products
 

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Lane Snook Racing are available for the 2025 season!  Contact the team today at [email protected].

Photo Credit: Derick Kriner Photography

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS

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Consistency and Checkered Flags: Snook Stacking Strong Results and Wins in May

FOR IMMEDIATE RELEASE

Bedford, PA – June 3, 2025

by Derick Kriner / Addicted2Dirt PR & Media Mgmt

Image Credit:  Selinsgrove Speedway

After an April of strong performances and consistent top 10 runs, with a win sprinkled in, Lane Snook found a way to turn up the heat on the competition in May. Once again, the team would be tested with weather and having to try and chase races at tracks throughout the state. Race chasing did end up working out pretty well, but the month did start with a few scheduled stops at the Selinsgrove Speedway.

After having a hard charging result in April at the big half-mile, Snook strung together two strong performances and broke the Snook curse at Selinsgrove. Winning on May 2nd from 6th and then again on May 10th from 7th. Both nights, Lane was able to pick his way through the field and find a way through lap traffic. Within two weeks, Snook was able to match his season total in wins (4 total). The speed and winning ways didn’t stop there.

With rain ruining a plan to make a surprise visit to Dog Hollow, the team pivoted and pointed the trailer towards the Bedford Speedway. This was Lane’s “first time at the track,” and what a first time it was. “We started 5th in the feature and drove to 3rd, and with the leaders making contact, I was able to sneak by and get our third win in a row.” A first-time visit, he’ll never forget.

The weekend wasn’t over, however, as the team headed just south of the Mason-Dixon, to Hagerstown Speedway. Speed was again evident, and the big track package seemed to stay consistent. With a stellar heat race, going 10th to 1st, the 23 would have a front row starting spot in the feature. Lane would roll off 2nd, and that would be where he would finish, but the result was not easy to come by. “With contact on the start, we fell to 6th. After some cautions, I was able to drive back to second,” stated Snook. This would add another podium finish to his tally for the season, but end the win streak.

A Memorial Day weekend trip to Port Royal didn’t end with a win, but left the young racer feeling confident with the speed of the car. A 7th place starting spot after the redraw and on the heels of a strong 4th-1st run in his heat gave Lane another chance to add to his strong stat line. “I was able to drive up to 4th with another fast car, but stalled out there to finish the race.” Even with a few winless races, the confidence and belief in what the team was doing with the car were evident.

To round out the month, the team would head to one of Lane’s best tracks, BAPS Motor Speedway. After getting rained out at Selinsgrove and arriving late, the team started at the tail of the field. The team had some help along the way down as Lane’s brother “met us halfway with gears to be able to run.” Starting 27th, finishing the race, and getting some spots would have been a good night, with all the rushing around. But Snook had other ideas. After surviving a first-lap wreck and gaining some spots from that incident, Lane charged towards the front. “With a tough track surface, I was able to pick my way through traffic and watch ahead of me to work my way to the front. With everything going as it needed to, we were able to get the lead with around 5 laps to go and drive off to the win, in the 20-lap feature.” A feat that probably wasn’t at the front of their mind going into the feature. This rounded out a strong month of May, with the win marking the sixth triumph of the season.

And if one on the weekend is good, two must be better. With a Sunday trip lined up at Bedford Speedway, the winning continued. Snook was able to roll from the 8th starting spot and quickly grab 5th. The march to the front continued, and a caution around halfway through the feature gave Lane the chance to pounce for the lead. After passing and driving away with the lead, the 23 car again pulled onto the stage and took home a second checkered flag, in the second visit to the big half mile.

Speed and great results have now become a normality for the Mifflintown driver, but not without hard work. “I think a lot of it (what’s been working) is what I’ve learned in Florida. Some of it is me getting better as a driver,” stated Snook. Really being a student of the game and committing each night to keeping an eye on track conditions and also to what he’s feeling in the car have all been contributing factors to the success of the 23 team. Getting to experience a lot of different tracks has also helped, even with some of the last-second planning. “We definitely ended up racing some places we didn’t plan on this month.” Even with this lack of time to mentally prepare, “with a car that’s very balanced everywhere, we don’t have to change much in between each track.” Snook tries to keep a level head and not let the change in plans ruin the chance to put up strong results.

Strong results have been the name of the game this season. With the team running 16 races in the limited ranks, through June 1st, Snook has been able to finish inside the top 10 in 15 of those races. Podium finishes have also been stacking up, with Snook garnering 13 in three months of racing. And with a winning percentage right around 44%, all stats point towards a strong year, and Snook is hopeful that the team “can keep the momentum rolling.”

June kicked off with a win, and the team hopes to see more of the same in the coming weeks. Schedule plans include a week off for a trip to Eldora for the Dream, but then pick right back up June 12th with a return to Selinsgrove Speedway and Port Royal on the 14th. Selinsgrove is again on the card the following weekend. The 27th is currently to be determined, with the team planning to round out the month on the 28th, at Port Royal. We will see what Mother Nature has in store and if plans shift. Stay connected on Facebook and also on the team website for updates and results.

ABOUT  LANE SNOOK

Lane Snook is a 3rd generation race car driver who is entering his 10th year behind the wheel at the age of 16. After racing go karts for several years, he made the move into the limited late model division in 2023. In 2024 he saw great success in the division, collecting 5 wins at 2 different tracks. In 2025, he will make the move to the super late model division while still competing part time in his limited late model.

Follow Lane’s season at:  

 

THANKS TO OUR 2025 PARTNERS!

  • Grassmyer Auctioneering
  • MHT Transport
  • Stydinger Bros. Excavation
  • Fryeco Fabrication
  • Addicted2Dirt PR & Media Mgmt
  • Mexico Ridge Beef Farm
  • Garman Concrete Co.
  • The Olde Hatchery
  • Juniata Beverage
  • Sunny View Roofing
  • Keister Karting Products
  • Team 22 Inc.

THANKS TO OUR 2025 PRODUCT SPONSORS!

  • AllStar Performance
  • Dyers Top Rods
  • Swift Springs
  • BDR Products
  • Keizer Wheels
  • Winters Performance Products
 

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Lane Snook Racing are available for the 2025 season!  Contact the team today at [email protected].

Photo Credit: Jeremy Zarfos / WRT Speedwerx

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS

Facebook:   Facebook.com/Addicted2DirtPR

YouTube:   YouTube.com/Addicted2DirtPR

Instagram:   Instagram.com/Addicted2DirtPR

X/Twitter:   Twitter.com/Addicted2DirtPR

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LinkedIn:   LinkedIn.com/A2D-Enterprises

Traveling and Triumphs: New Tracks and a Win Highlight Strong April for Lane Snook

FOR IMMEDIATE RELEASE

Port Royal, PA – April 30, 2025

by Derick Kriner / Addicted2Dirt PR & Media Mgmt

Image Credit:  Jeremy Zarfos / WRT Speedwerx

While April showers tend to bring May flowers, and canceled races, April brought a welcomed string of strong results and the chance to travel to new tracks. Lane Snook had only been on track three times through the first month of the season. And after a couple of weeks of rainouts, April would see the young 16-year-old race on seven occasions, at many different facilities. The first race of the month was actually a first-time visit to the Winchester Speedway in Virginia, after a rainy weekend washed out local competition in PA on Saturday, April 12th.

Winchester proved to be a worthwhile trip for the 23 team. “It wasn’t quite what I’ve seen on video,” stated Snook as the track was fast and rough. Rolling off 5th in the feature, Lane was able to pick off a few spots, as passing was at a premium “on a one lane racetrack” and finished 3rd. This was the first new track the team had ventured to since the trip to Eldora Speedway last season. “I wouldn’t mind going down there to try again and hopefully get a better surface to race on.”

The following day, the team headed to Path Valley Speedway. After a heat win and a 4 pill in the redraw, Snook was able to grab yet another podium finish with a 3rd place finish. After the daytime show was done at Path, the team hauled the car over to the BAPS Motor Speedway for an evening show. With a 10th-place starting spot, after going quick time and pulling the invert, Snook was able to drive up to the 2nd position, closing out a busy week of racing.

Selinsgrove was next on the books on the 18th, and the night started off rough. After a lap one crash in his heat, “the crew got the car back together for the feature, and we started 22nd and with a very fast race car, we were able to finish 3rd.” This hard-charging effort proved a lot to not only the competition, but also to Snook himself. Hard work in the shop followed Friday night’s action, as the team worked on the car until 4:30 in the morning, getting it ready for BAPS.

All the hard work was well worth it, come race time on Saturday. “I was able to pick my way through traffic, one at a time, to pick up our second win of the season.” This was the Mifflintown racer’s 6th straight podium finish dating back to March 29th at Port Royal. “There’s been a lot of hard work over the past month, with multiple nights staying up until 4-5 in the morning to race the next day.” The hard work was paying off, as strong results continued to be produced even with some misfortune.

The final weekend of the month started out with a return to the Selinsgrove Speedway. After starting 9th in the A-Main, misfortune struck again. “I was passing for 4th on the rubbered surface and had a car get loose in front of me and I spun to avoid wrecking us both. I was able to rebound for a 12th-place finish.” Even though the result was not what Snook wanted, a rebound with only 5 laps to go in the feature to still gain some positions was welcomed.

Port Royal Speedway closed out a busy month of racing with a Sunday night show alongside the Lucas Oil Late Models. With a strong heat race run from 9th to 2nd, Snook rolled off 6th in the feature. “We tried something a little different and it didn’t work how I’d like it to, but we still managed to finish 6th.”

This would round out the month and leave the young driver with a monthly average finish of 4th and a season average in the limited division of just under 4. “We’ve had a very fast racecar, and I hope results continue to show.” Although the results have been there, Lane still feels that there is an even better side that the team hasn’t seen yet. “We just need to put an entire night together,” stating that results seemed to be very good early and not strong at the end of the night, or the opposite, and sometimes even regardless of how the car feels. Even with this in mind, Snook is still happy with the speed and results of the 23 car. “I think we’ve found where we need to be now, and I believe we will have some very strong runs coming.” Lane and team look to continue into May with strong performances and hopefully a few more triumphs over the competition.

May will start with trips to Selinsgrove and Port Royal on the 2nd and 3rd, respectively. Clinton County and Selinsgrove will be on the card the next weekend, with Hagerstown to follow on the 17th. The limited late models tag team with High Limit Racing, during the Weikert Memorial over Memorial Day weekend. The team plans to round out the month with a repeat of Clinton County and Selinsgrove. Make sure to keep up with the team on Facebook and on the Lane Snook website throughout the season for updates.

ABOUT  LANE SNOOK

Lane Snook is a 3rd generation race car driver who is entering his 10th year behind the wheel at the age of 16. After racing go karts for several years, he made the move into the limited late model division in 2023. In 2024 he saw great success in the division, collecting 5 wins at 2 different tracks. In 2025, he will make the move to the super late model division while still competing part time in his limited late model.

Follow Lane’s season at:  

 

THANKS TO OUR 2025 PARTNERS!

  • Grassmyer Auctioneering
  • MHT Transport
  • Stydinger Bros. Excavation
  • Fryeco Fabrication
  • Addicted2Dirt PR & Media Mgmt
  • Mexico Ridge Beef Farm
  • Garman Concrete Co.
  • The Olde Hatchery
  • Juniata Beverage
  • Sunny View Roofing
  • Keister Karting Products
  • Team 22 Inc.

THANKS TO OUR 2025 PRODUCT SPONSORS!

  • AllStar Performance
  • Dyers Top Rods
  • Swift Springs
  • BDR Products
  • Keizer Wheels
  • Winters Performance Products
 

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Lane Snook Racing are available for the 2025 season!  Contact the team today at [email protected].

Photo Credit: Derick Kriner Photography

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS

Facebook:   Facebook.com/Addicted2DirtPR

YouTube:   YouTube.com/Addicted2DirtPR

Instagram:   Instagram.com/Addicted2DirtPR

X/Twitter:   Twitter.com/Addicted2DirtPR

Threads:   Threads.com/Addicted2DirtPR

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LinkedIn:   LinkedIn.com/A2D-Enterprises

Making Statements in March: Strong Runs and Win Highlight First Month of Racing for Snook

FOR IMMEDIATE RELEASE

Port Royal, PA – April 3, 2025

by Derick Kriner / Addicted2Dirt PR & Media Mgmt

Image Credit:  Derick Kriner Photography

After an offseason of traveling around and getting to experience life on the road with a late model team, March brought about the start of young Lane Snook’s racing season. Getting to hit the track for the first time every year, can bring about all sorts of emotions. Nervousness, anticipation, and in Snook’s case, confidence. “I was very confident with our stuff after using the knowledge I learned from Florida on my own equipment.” Showing speed late in the 2024 season and getting a ton of new knowledge for 2025, the start of the season couldn’t come soon enough. “We went to a practice at BAPS and I knew our car was very good.”

Confidence in his equipment and ability showed itself on the first race day of the year at BAPS Motor Speedway. Lane and team brought out the limited car for an afternoon of racing and didn’t miss a beat. The 23 team was “able to get the first win out of the way for the season” after an impressive 8th to 1st run. After nearly half the season expiring before getting win one in 2024, 2025 seemed to be trending in a better direction from the onset.

The following weekend brought about a different type of challenge for the Mifflintown native. Stepping up to the super late model division for an opening day race at Port Royal Speedway. A new experience getting to race in the division would come with some troubles after a promising start. Rolling off 8th in the feature, Lane slid back a few positions early but was able to start to make gains throughout the feature, on a tough track surface.

With less than 10 laps to go in the feature event, the motor let go and ended a promising result. “It was pretty cool getting to race the super even though I wish it had a different ending. I think it helped me as a driver for the laps I did get to run” said Snook. A different feel within the car and a change in driving style were some of the things Lane noticed. “I feel if I could’ve gotten a few more races under my belt in the super, we could’ve been competitive up front every week.”

The next weekend would feature racing for the team, but back in the limited late model division at the ‘Speed Palace’ for the final daytime show until Labor Day. Track conditions were much different than the week prior, as temperatures were near 80 degrees, creating a slick surface. Leaning back on his experience from the week before, Snook was able to win his heat race from 4th and then have a strong 2nd place finish in the feature. “I think it (being in the super) helped me a lot. The track was slicker for the limited race so I think it helped me with throttle control and it also slowed everything down.” On a track that started to become very bottom-dominant, Lane thought that he “should’ve moved back to the bottom and I would’ve stayed with Kyle (Hardy).” Still a strong showing after disappointment the week before and proving the speed of their limited program with a 1st and a 2nd on the year.

Looking ahead to what the month of April has in store for the 23 car, the team plans to head back to Port Royal this Saturday, weather dependent. A few busy weeks will follow as the team plans to head to Clinton County, Path Valley, and BAPS, on the 11th-13th respectively. Then the team plans to attend Selinsgrove on the 18th, with plans for the 19th TBD. Three-race weekend is again the plan for the last weekend of the month, with stops at several different tracks around the region. Keep updated on the team’s schedule and results by checking out the new website at LaneSnookRacing.com.

The team would, as always, like to thank all of the great partners and sponsors that have made this year possible: Grassmyer Auctioneering, MHT Transport, Stydinger Bros Excavation, Fryeco Fabrication, Addicted2Dirt PR & Media Management, Mexico Ridge Beef Farm, Garman Concrete, The Olde Hatchery, Juniata Beverage, Sunny View Roofing, Keister Karting Products, Team22 Inc, AllStar Performance, Dyers Top Rods, Swift Springs, BDR Products, Keizer Wheels, and Winters Performance Products.

ABOUT  LANE SNOOK

Lane Snook is a 3rd generation race car driver who is entering his 10th year behind the wheel at the age of 16. After racing go karts for several years, he made the move into the limited late model division in 2023. In 2024 he saw great success in the division, collecting 5 wins at 2 different tracks. In 2025, he will make the move to the super late model division while still competing part time in his limited late model.

Follow Lane’s season at:  

 

THANKS TO OUR 2025 PARTNERS!

  • Grassmyer Auctioneering
  • MHT Transport
  • Stydinger Bros. Excavation
  • Fryeco Fabrication
  • Addicted2Dirt PR & Media Mgmt
  • Mexico Ridge Beef Farm
  • Garman Concrete Co.
  • The Olde Hatchery
  • Juniata Beverage
  • Sunny View Roofing
  • Keister Karting Products
  • Team 22 Inc.

THANKS TO OUR 2025 PRODUCT SPONSORS!

  • AllStar Performance
  • Dyers Top Rods
  • Swift Springs
  • BDR Products
  • Keizer Wheels
  • Winters Performance Products
 

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Lane Snook Racing are available for the 2025 season!  Contact the team today at [email protected].

Friends Drake Troutman and Lane Snook check out the racing surface at Port Royal Speedway on 3-29-25 (Photo Credit: Derick Kriner Photography)

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS

Facebook:   Facebook.com/Addicted2DirtPR

YouTube:   YouTube.com/Addicted2DirtPR

Instagram:   Instagram.com/Addicted2DirtPR

X/Twitter:   Twitter.com/Addicted2DirtPR

Threads:   Threads.com/Addicted2DirtPR

Bluesky:   Addicted2DirtPR.bsky.social

LinkedIn:   LinkedIn.com/A2D-Enterprises

2025 Lane Snook Racing Preview, New Website Will Keep Fans up to Date on Busy Year

FOR IMMEDIATE RELEASE

Mifflintown, PA – January 15, 2025

by Derick Kriner / Addicted2Dirt PR & Media Mgmt

Image Credit:  My Race Pass

After a breakout 2024 racing season, Lane Snook and team are eager to kick off the new racing season. A five-win sophomore season exceeded expectations for the young Mifflintown racer. As the team prepares for 2025, Lane has had a busy off-season getting ready in several different ways. Traveling around the country and working in the shop has been the theme over the past few months.

When the racing season ended in Pennsylvania for the 23 car, the driver got to learn and travel around the country to see some new tracks and areas. Lane went on the road with Drake Troutman to quite a few shows “to try and learn the car better and build relationships with people.” Snook was able to travel to the World Finals at Charlotte, as well as the Gateway Dirt Nationals. 

PRI was next on the agenda to network with industry teams and companies. Most recently Lane was with After Burner Performance to tune on Troutman’s new ride. He then headed to Vado Speedway in New Mexico to be a part of the Wild West Shootout. Lane got to learn a lot of valuable skills for the upcoming season and still has Georgia and Florida Speedweeks to continue to build his notebook. “I’ve gone with Drake Troutman on all of these trips, so this is all thanks to him for letting me tag along with him and allowing me to be able to learn about the race car.

Learning about the super late model car will be valuable to Lane and the team. Lane looks forward to running more super late model races and practicing, to gain experience. This is one thing he is looking forward to the most in 2025. “I want to make as many laps as I can in it to get as comfortable as possible for me to be able to have good results.” Limited Late Models with less power have a little different set-up style for some parts of the car, but a lot of information is transferable. Running the super late model gives Lane a chance “to put some of the knowledge I’ve learned into the car to see if it makes us any better.”

At the moment, Snook is unsure of what the 2025 schedule plans fully look like. “I’m hoping to run as much as possible but it all comes down to where my dad wants to race.” As things stand, the team plans to kick off the new year at the Port Royal Speedway for the track’s season-opening event on March 8th. This will be a Super Late Model start at the moment.

The team has been getting three cars ready for the upcoming season and are looking to start off the new season on a strong note. If the breakout run at the Eldora Speedway was a sign of what the team can do, 2025 could prove to be just as stellar. Once the fun of traveling around ends for the start of Lane’s own season, the team will kick it off with their annual #23 Race Party. This event takes place on February 22nd and more information can be found on the Lane Snook Racing Facebook page. “I have to thank my family and friends for working hard to get the race party ready as I’m out on the road learning”

In addition to new ventures with time in the super late model planned, different supporters come on the heels of a strong performance in 2024. “I’ve got some new partners coming on board: Swift Springs, Keizer Wheels, Winters Performance Products, Allstar Performance, Garman Concrete & Construction, and Addicted2Dirt PR & Media Management.” With all of these new supporters and partners, as well as all of the returning sponsors, Lane Snook and his team are primed for another great season. 

Follow along all season with the team and be sure to check out their new website, LaneSnookRacing.com, built by My Race Pass through their partnership with Addicted2Dirt PR and Media Management.  Fans will be able to find all the news and information they need on the website and the team’s Facebook page all season long.

ABOUT  LANE SNOOK

Lane Snook is a 3rd generation race car driver who is entering his 10th year behind the wheel at the age of 16. After racing go karts for several years, he made the move into the limited late model division in 2023. In 2024 he saw great success in the division, collecting 5 wins at 2 different tracks. In 2025, he will make the move to the super late model division while still competing part time in his limited late model.

Follow Lane’s season at:  

 

THANKS TO OUR 2025 PARTNERS!

  • Grassmyer Auctioneering
  • MHT Transport
  • Fryeco Fabrication
  • Dyers Top Rods
  • Mexico Ridge Beef Farm
  • The Olde Hatchery
  • Juniata Beverage
  • Byers Racing Engines
  • Swift Springs
  • Keizer Wheels
  • Winters Performance Products
  • Allstar Performance
  • Garman Concrete & Construction
  • Schaeffer’s Racing Oil
  • Superfly Shocks
  • Addicted2Dirt PR & Media Mgmt
 

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Lane Snook Racing are available for the 2025 season!  Contact the team today at [email protected].

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

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LinkedIn:   LinkedIn.com/A2D-Enterprises

Outstanding October: Wins and Hard Charger Round Out 2024 Season

Mifflintown, PA – November 2, 2024

by Derick Kriner / Addicted2Dirt PR & Media Mgmt

Photo Credit:  Derick Kriner Photography

No matter what time of year it is, finding your groove is something special for any race car driver and team. October proved to be the month that Lane Snook and team would find something that made the 23-car unstoppable.

Starting off the final month of the team’s season, BAPS hosted the Creekside Auto Late Models. After an invert put Snook in the 8th starting spot, speed showed as Lane made his way to the point. “We were able to make our way to the lead fairly quick.” Even after a few cautions and even a red flag, Lane picked up yet another BAPS Motor Speedway checkered flag.

Riding the wave of confidence, the Mifflintown-based team headed to the world-famous Eldora Speedway. “We qualified 7th in our group out of 24 cars. That put us starting 4th in the heat…made a mistake on the first lap, but was able to make our way back up to 4th.” A front-row starting spot in the B Main presented a prime opportunity to make the show. That is exactly what Snook did.

Most would think that rolling off towards the rear of the field would make it tough to have a great result. Finding the bottom groove to his liking, Snook advanced all the way up to the 7th position. With a car in the top five coming up lite at the scales, Lane wound up with a 6th place finish. “Half the challenge was just making the show, with so many good cars” stated Snook. “It was definitely cool racing at Eldora with the tough competition.”

Sometimes, finding your groove and something that works for you, can mean making changes to what you are used to. “I did some different stuff with the setup that I was told to do by people who had raced there before.” Not only did these tips help the young racer, Lane’s mindset might have also helped. “Went into the weekend knowing there was nothing to lose.” Sharing the hard charger award, for a track debut, was certainly a huge accomplishment.

Continued success would follow the 23 team to the Path Valley Speedway for the final weekend of the season. With a split program, qualifying took place on Friday night and the car and driver again, were in the groove. Quickest in time trials put the 16-year-old starting 8th in his heat, with the program being about points. 3rd place points in the heat totaled up to be the highest point total out of any driver on Saturday. “With a rubbered-up racetrack, we were able to lead every lap for a very successful last race of the season.”

That win marked Snook’s 5th of the year and was a perfect capstone to a sophomore season in the Limited Late Model ranks. 2024 was a great success and exceeded expectations for not only the team but also the driver. While 2025 still seems far away, it will certainly come quick. Practice over the off-season will come in the form of iRacing for the teenage racer and maybe also with watching races and replays to gain a mental notebook on tracks for 2025.

Lane and team would again like to thank all the great sponsors and friends who helped to make this season so successful. Here’s to 2024 and to an even more stellar 2025!

THANKS TO OUR PARTNERS! 

The entire team would like to express their appreciation to all their partners for their support during the 2024 racing season!
 

Grassmyer Auctioneering

MHT Transport

Fryeco Fabrication

Ritchey Sandblasting

Dyers Top Rods

Mexico Ridge Beef Farm

The Olde Hatchery

Juniata Beverage

Byers Racing Engines

Schaeffer’s Racing Oil

Superfly Shocks

LANE SNOOK RACING

Press Releases:   A2DPR.com/latest-news

Lane Snook Racing on Facebook:   Facebook.com/LaneSnookRacing

Schedule:   A2DPR.com/events

photo credit: Teal Beard/WRT Speedwerx

Broadcast coverage of Port Royal Speedway events is available at FloRacing.com.

SPECIAL THANKS

As always, thank you to all our sponsors and partners, including our silent partners who do everything they can to help but ask for nothing in return!  Below are the businesses…the people…the families…that make what these teams do possible.

 PLEASE take the time to browse this information and help the teams by giving your business to these partners. 

Most importantly, tell them WHY you patronized them and thank them for being involved in racing!

PUBLIC RELATIONS

Addicted2Dirt PR and Media Management provides personal and powerful dirt motorsports public relations.  We are a central Pennsylvania-based business with a love of and passion for dirt racing and the people who make the sport what it is.

We keep fans engaged with your story through our personalized press releases
We promote your marketing partners to give them the value they want for their investment
We increase driver & team visibility to reach more fans and potential marketing partners
We present the polished, professional image that marketing partners want representing them
We leverage our audience and business model to achieve all of the above

Visit our website, A2DPR.com, to learn more about us and follow along with the stories of our race teams!  

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