Trials, Tribulations, and Triumphs Characterize April for Lane Snook

FOR IMMEDIATE RELEASE

Port Royal, PA – May 1, 2026

by Derick Kriner / Addicted2Dirt PR & Media Mgmt

Image Credit:  Derick Kriner Photography

As the season started to kick back into full swing in Pennsylvania, Lane Snook and team were hoping that the results and wins that highlighted last season would start to materialize. After starting out the month with a win at Bedford and a strong, to be continued, run at Port Royal in the limited late model, Snook would switch back over to the super late model to continue April.

Selinsgrove would be the place that he and team would travel to next. With a strong qualifying effort and heat race win, Lane was finally getting to show some speed that the car had. Snook would take the early lead in the feature and start to log laps up front. Challenged by Gregg Satterlee, Snook would relinquish the lead, but would hold off Max Blair for a strong 2nd place finish. This was the first show they managed to finish in the Super Late Model.

Issues would come back to light for the team the following night at Port Royal. The car experienced some trouble, pretty much every time it touched the track. Lane and team “had electrical and fuel issues all night.” The 23 car was able to make a strong qualifying and heat race effort despite the car sounding quite upset throughout the heat. Lane managed to get into the redraw and rolled off 6th in the feature.

“We missed the setup a little bit, and our issues got worse, so I pulled off to end up 20th.” Another disappointment on the year in the super division.

The next week of action would not only feature the same tracks but similar results. Selinsgrove started off great, on Friday, with Lane posting a good qualifying effort and winning his heat race. He would start outside the front row of the feature, and “got another early lead and got through some lap traffic pretty good, then Satterlee got around me again.” Lane was able to keep up with the leader and even had another shot at the lead. 

“I showed my nose in 3-4 to him, then he took my line away in 1-2, and I got air tight and got into the fence.” The electrical issues from the week before reared their head again and knocked the 23 car out of a podium run, with only a few laps to go in the feature. A 15th-place effort was all that was left to show after having a car capable of winning.

Luckily, the team’s luck started to go back the other direction, the following night at Port Royal. The team decided to just participate in the limited late model portion of the program, as they had already been slated for a front row spot in the make-up feature that was a part of a double feature program. Lane would return to form in the make-up feature and lead every lap of that feature and pick up win number two of the year. In the main program, Lane made the best of locked-down track conditions and ran from 5th up to 3rd. A refreshing set of finishes after a few tough results.

With the weather not looking the best the following weekend, the team decided to head to Selinsgrove Speedway again, this time with the limited, for some Friday night action. Snook was able to win his heat and start from the pole in the feature. In dominating fashion, Lane was able to lead every lap of the feature and grab win number three on the season. “We are just as good as we were last season,” Snook said, in talking about the limited late model program.

April definitely featured stats that were good and not so good. “I feel like we’ve shown we have had speed in both cars.” With a lot of trouble in the super late model, the team has had to dig through the car and try to find the small things that are making for troublesome nights. 

“I think if we get our electrical issues figured out, which I think we do, it’ll help us focus on the setup of the car some more.” Something the young racer has found to be lacking slightly in the super. 

“The new car that we ran at Selinsgrove, we’ve been really good in, just the driver needs to get a little bit better and some more experience.” A similar opinion on their program at Port Royal in the Super Division is something Lane wants to improve on. 

“I’m pretty excited to try this car somewhere the track really slows down and gets slick,” in talking about their Selinsgrove program, and Lane also mentioned that they “need to get a little bit better when it slicks off,” at Port Royal. With all the issues hopefully under control, Lane will look to rebound in May with more consistent finishes.

May will feature a lot of racing, as April did. Kicking off the month on May 2nd at Port Royal in the super. May 8th, they will tow over to the Selinsgrove Speedway in preparation for the World of Outlaws the following week on May 14th. The team then plans to double up on shows at Bedford, first on the 15th with the limited, and then again with the World of Outlaws on the 17th in the super. 

Memorial Day weekend will see the team again travel back out to the Bedford Speedway, in the super late model, on the 22nd, and Port Royal on the 23rd, as the limiteds join the Bob Weikert Memorial. The final weekend of the month will feature trips to Bedford and Selinsgrove, both in the super late model.

As always, try to tune in to the races if you can’t attend in person. Keep an eye out on the team’s website (LaneSnookRacing.com) and social media for raceday updates and results.

ABOUT  LANE SNOOK

Lane Snook is a 3rd generation race car driver who is entering his 12th year behind the wheel at the age of 17. After racing go-karts for several years, he made the move into the limited late model division in 2023. In 2024, he found success in the division, collecting 5 wins at 2 different tracks. In 2025, he recorded a career year, winning 20 times in 43 races. In 2026 he will make the move to the super late model division while still competing part-time in his limited late model.

Follow Lane’s season at:  

THANKS TO OUR 2026 PARTNERS!

  • Crider Mitchell Construction
  • Brenneman Excavating
  • Integra Racing Shocks
  • Garman Concrete Co.
  • Feathers N Fur
  • Grassmyer Auctioneering
  • MHT Transport
  • Fryeco Fabrication
  • Addicted2Dirt PR & Media Mgmt
  • Juniata Beverage
  • Mexico Ridge Beef Farm
  • The Olde Hatchery
  • Sunny View Roofing
  • Keister Karting Products
  • Class 1 Transport
  • Adams & Sons HVAC
  • JW Hanley Services
  • River Valley Builders 

THANKS TO OUR 2026 PRODUCT SPONSORS!

  • AllStar Performance
  • Dyers Top Rods
  • Swift Springs
  • Superfly Shocks
  • Rocket Chassis
  • BDR Products
  • Keizer Wheels
  • Winters Performance Products
  • Strange Oval
  • FK Rod Ends
  • Dynamic Drivelines
  • Gorsuch Performance Solutions
  • Falcon Transmissions

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Lane Snook Racing are available for the 2026 season!

Contact the team today at [email protected].

photo credit: Derick Kriner Photography

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS

Austin Berry Earns First Top Five Finish of Young Season

FOR IMMEDIATE RELEASE

Port Royal, PA – April 21, 2026

by Addicted2Dirt PR & Media Mgmt

Image Credit:  Brian Rhoad/WRT Speedwerx

Back in 2025, Austin Berry made the tough decision to scale back his super late model schedule to put the team in a better position to be a staple again at regional super late model races in 2026.  The strategy was not only to race more but to get back to competing for top-fives, podiums, and wins. 

THE FIRST FOUR

Berry kicked off his 2026 season at Selinsgrove Speedway on April 10th.  Berry had last raced in late August 2025 but came out of the gate with a very respectable qualifying lap that put him 10th-quickest in the field.  He later finished 5th in his heat and started 12th in the feature; however, a mechanical failure in the steering system ended his night early.

“We definitely weren’t as good as we would’ve liked to have been, but I think we’ve got something we can work with. Thanks to all the guys for their hard work all night!” Berry commented.

The following night, Berry made the short haul to Port Royal Speedway.  Berry rebounded from a self-inflicted bad start to the night after a mistake in time trials by gaining three spots in his heat race to grab a 5th place finish, then another two spots in the A-main to bring home a 12th place finish.

The opening weekend was productive, helping Berry and his team shake off a little rust, learn a little about what their Rocket XR1 needed, and generally get back in the swing of a race night after seven months away from the track.

After spending the week at the shop working to apply those lessons learned, the team was back at it for another double-header at Selinsgrove at Port Royal the very next weekend.

Friday night at Selinsgrove, Berry battled back from a subpar qualifying effort to a 3rd place finish in his heat race to earn the 9th starting spot in the main event.  From there, he turned in a workmanlike performance, grinding his way toward the front to claim a 5th-place finish.

“That was a solid night for us.  We still need to work on our setup early in the night and improve our qualifying times, but we were able to move forward in the heat race and then again in the feature,” a pleased Berry said.

“The guys made some really solid changes for the feature! Really happy with our overall effort tonight.”

Saturday night brought the team back to Port Royal Speedway once again.  Again, the qualifying performance of the Juniata Veterinary Clinic, Berry’s Siding & Seamless Gutter, SRI Performance/Stock Car Steel & Aluminum, VP Racing Fuels, Carquest of State College, Star Beef No.86 wasn’t up to Berry’s expectations.

Knowing he had done it before, Berry went to work to recover from the setback with a 5th to 3rd run in his heat to earn the 9th starting spot in the A-main.  Forward progress wasn’t in the cards Saturday night, though, and Berry dropped to a 13th-place finish.

“We need to work on our setup more when the track is dead slick, but the car is in one piece.  We’ll spend this week working on getting better.” Berry shared.

“We race pretty well.  We just need to get our qualifying program better to put ourselves in a better position throughout the night, so we are working for top-fives, podiums, and wins instead of scratching and clawing for a top-ten.”

The team will be off this weekend.  Fans can keep up with Austin Berry Racing’s news, schedule, and more at the team’s website, AustinBerryRacing.com, built by the great folks at My Race Pass.

LIKE A BROTHER

Many of you have heard that Tyler Ritchey, a fellow late model racer and close friend, experienced an unexpected, serious medical emergency a few days ago.  Sadly, Tyler passed away on April 20th.

During his college years, Austin was welcomed into the Ritchey home, where he lived with them and became part of their family. Through that time, Austin and Tyler formed a bond that has grown into a lifelong brotherhood. Over the years, Berry and his wife, Chasity, have come to love Tyler, Taylor, Wyatt, and the entire Ritchey family as if they were our own.

This one is hitting close to our hearts,” the team posted.

“We sincerely appreciate your support, and we ask that you continue to keep Tyler’s entire family in your thoughts and prayers.”

In support of Tyler and his family, Austin Berry Racing donated 100% of the proceeds from all merchandise sales to the family last weekend.  

ABOUT  AUSTIN BERRY

Austin started racing go-karts in 2005 in PA. In 2007, he began competing in the WKA, VDKA, and other small series in the Southeastern U.S. His career evolved to Legends cars midway through the 2011 season, and in 2012, he entered a driver development program in NC. After three seasons of racing Legends, Austin decided to return to his Pennsylvania home and go dirt Super Late Model racing in 2015, a challenge he continues to take on into his 12th season.

CAREER HIGHLIGHTS

  • First super late model win June 2021 at Port Royal Speedway
  • 2019 & 2021 Most Improved Super Late Model Driver at Port Royal
  • 2016 Selinsgrove Speedway Super Late Model Rookie of the Year

FOLLOW AUSTIN’S SEASON:

THANKS TO OUR 2026 PARTNERS!

  • Juniata Veterinary Clinic
  • Berry’s Siding & Seamless Gutter
  • SRI Performance / Stock Car Steel & Aluminum
  • VP Racing Fuels
  • Carquest of State College
  • Star Beef
  • SpeedWrapz & SW Sportswear
  • Fragola Performance Systems
  • Nathan Berry Beef Farm
  • Addicted2DirtPR.com
  • GO Lithium
  • Peterson Fluid Systems
  • Quick Car
  • Valvoline Pro-V Racing
  • Sweet Manufacturing
  • Swift Springs
  • Strange Oval
  • DMI – Diversified Machine, Inc.
  • Quarter Master
  • Rocket XR1 Chassis
  • Cornett Racing Engines
  • Barron’s Racing engines
  • Penske Racing Shocks

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Austin Berry Racing are available for the 2026 season!  Email us at [email protected].

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS

Rollercoaster Results for Snook to End March & Begin April

FOR IMMEDIATE RELEASE

Port Royal, PA – April 9, 2026

by Derick Kriner / Addicted2Dirt PR & Media Mgmt

Image Credit:  Jason Walls / WRT Speedwerx

With the racing season finally getting underway in Pennsylvania, Lane Snook would take aim at his own 23 car and the local racing scene. With only a few shows being completed over the past month, any opportunity to get on the track was valuable. While April still has a lot to come, let’s look back at the first three races of the 23 team’s season.

March ended up only seeing the 23-car race one time. That being the season opener at Port Royal Speedway, in the super late model ranks. Having a strong run in the heat race and picking up his first super heat win, opening day was going well. While running in the top five during the feature, the driver and team hit a snag.

“We had a stone get in between the oil pump belt and the pulley, where it chewed the teeth on the oil pump belt and made it come off.” This ended a promising run that Lane felt was going to result in a top-five run. Nevertheless, the team would end up posting a DNF, took some precautions, and had the super motor looked over before running it again.

The team’s next race would take place as the calendar flipped to April with a two-race weekend. Beginning at Bedford Speedway in the limited car, the team would pick up in that division, where they left off in 2025. Starting on the pole of the heat and winning put him in the redraw, where he would end up rolling off 3rd in the feature.

“I didn’t get our tires hot enough before the race, as they didn’t fire off, and I made a mistake in turn 1 of the first lap, which made us fall back to 7th.” After a restart, Snook was able to regroup and start his march to the front. Ending up with the lead near the halfway point, Lane held on to grab his first win of the season. A strong rebound from a disappointing showing a few weeks before.

After staying up into the early hours of the morning after Bedford, the team would wake up for a home game at Port Royal Speedway. Off the bat, the team battled some adversity. Folding the nose in during hot laps, the crew thrashed and was able to make repairs and get Lane out for the heat race, where he drove from 4th to the win. Redrawing the 2 pill, the team was poised for another shot at a win. Mother Nature put a pause on that, however, with rain falling during the 410 sprint car feature and canceling the race.

“We start 2nd in the makeup feature, if we’re able to make it.” All in all, another strong night that the team could be proud of.

Something else the young driver from Port Royal can be proud of is his growth with the fans and people in the industry. Lane was able to take part in a fan meet and greet on Saturday at The Speed Palace.

“The meet and greet was cool for sure, getting to see a lot of faces I haven’t seen all winter,” stated Lane. “I feel like we are gaining recognition,” stated Lane, and went on to mention, “with the season we had last year, that definitely helped to put my name out there.”

Snook was honored during opening ceremonies for part of that dominant season, as Port Royal presented him with his 2025 track champion accolades.
“I’m very grateful for all the people I’ve met over the past few years and everyone who has helped me throughout my career.” Lane also mentioned some of the new relationships he’s made over the offseason and how he hopes to continue those and help himself grow.

As the team continues to try to duplicate the efforts of 2025 in some capacity, their schedule ramps up, giving them a lot more opportunities to test their equipment. April will hopefully feature a lot more super late model racing. April 10th and 11th will feature trips to Selinsgrove and Port Royal, respectively, both in super late model competition.

The same setup will repeat on April 17th and 18th, with Selinsgrove and Port. Then the team takes aim at the Lucas Oil Late Models, as they travel to the mid-Atlantic region. The team will plan to compete at BAPS Motor Speedway on April 25th, for the series first visit to the speedway for a $25k to win show.

Make sure to stay tuned to the team website (LaneSnookRacing.com) and socials for any schedule changes and results. Even though the first few shows have been up and down in results, Snook and team look to smooth things out and get back into their groove throughout the rest of April.

ABOUT  LANE SNOOK

Lane Snook is a 3rd generation race car driver who is entering his 12th year behind the wheel at the age of 17. After racing go-karts for several years, he made the move into the limited late model division in 2023. In 2024, he found success in the division, collecting 5 wins at 2 different tracks. In 2025, he recorded a career year, winning 20 times in 43 races. In 2026 he will make the move to the super late model division while still competing part-time in his limited late model.

Follow Lane’s season at:  

THANKS TO OUR 2026 PARTNERS!

  • Feathers N Fur
  • Grassmyer Auctioneering
  • MHT Transport
  • Fryeco Fabrication
  • Addicted2Dirt PR & Media Mgmt
  • Mexico Ridge Beef Farm
  • Garman Concrete Co.
  • The Olde Hatchery
  • Juniata Beverage
  • Sunny View Roofing
  • Keister Karting Products
  • Crider Mitchell Construction
  • Integra Racing Shocks
  • Adams & Sons HVAC
  • JW Hanley Services
  • Brenneman Excavating
  • River Valley Builders
  • Class 1 Transport

THANKS TO OUR 2026 PRODUCT SPONSORS!

  • AllStar Performance
  • Dyers Top Rods
  • Swift Springs
  • Superfly Shocks
  • Rocket Chassis
  • BDR Products
  • Keizer Wheels
  • Winters Performance Products
  • Strange Oval
  • FK Rod Ends
  • Dynamic Drivelines
  • Gorsuch Performance Solutions
  • Falcon Transmissions

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Lane Snook Racing are available for the 2026 season!

Contact the team today at [email protected].

Lane Snook [c] receives his 2025 Port Royal Speedway Championship trophy from Board President Seth Koser [L] and Lead Promotor Steve O'Neal [R] (photo credit: Derick Kriner Photography)

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS

Juniata Veterinary Clinic Elevates Role with Austin Berry Racing as Primary 2026 Partner

FOR IMMEDIATE RELEASE

Mifflin, PA – March 10, 2026

by Addicted2Dirt PR & Media Mgmt

Original Image Credit:  Derick Kriner Photography

Austin Berry Racing (ABR) is thrilled to announce that Juniata Veterinary Clinic will step up as the team’s primary partner for the 2026 racing season. This marks the fourth consecutive year of partnership, a testament to the solid relationship and shared values between the two organizations.

Driver Austin Berry expressed his enthusiasm for the continued collaboration: “At Austin Berry Racing, we believe in partnerships that benefit both the race team and the partner’s business. We strive to do everything within our means to promote and advertise our partners with class and respect, ensuring they receive substantial value for their investment.”

For over 30 years, the Juniata Veterinary Clinic has been a cornerstone of exceptional veterinary care in Juniata and Mifflin Counties, providing compassionate care through its expertise. This dedicated 4-doctor team is committed to treating animals of all types and ages, providing a comprehensive range of services designed to ensure pets receive the holistic care they deserve.

Juniata Veterinary Clinic offers a wide array of services, including preventative care, dermatology, pet dentistry, and surgery.

Under the ownership and operation of Dr. Michaela Fry, a distinguished veterinarian and member of the Penn State Ag Extension Board, the clinic is further bolstered by Dr. Melissa Ehrisman, Dr. Karen Rosenberry, and Dr. Makenzie Bishop. Their combined expertise and compassionate approach solidify Juniata Veterinary Clinic as the preferred choice for conscientious pet owners in the region.

Why Choose Juniata Veterinary Clinic?

Located in Mifflintown, PA, the clinic prides itself on providing personalized care, blending compassion with professionalism to ensure the best possible outcomes for pets. They are located at 1775 Butchershop Rd, Mifflintown, PA, and can be reached by phone at (717) 436-9790.

Juniata Veterinary Clinic invites you to discover the difference in care and expertise. Call them today to schedule a visit and experience the Juniata Veterinary Clinic advantage.

The partnership with ABR not only highlights Juniata Veterinary Clinic’s commitment to supporting local talent and community ventures but also demonstrates their dedication to excellence, both in care and in community engagement.

As Austin Berry Racing prepares for an exciting 2026 season, having Juniata Veterinary Clinic as a primary partner signifies a shared vision for growth, community involvement, and success both on and off the track.

Fans can keep up with Austin Berry Racing’s news, schedule, and more at the team’s website, AustinBerryRacing.com, built by the great folks at My Race Pass in partnership with Addicted2Dirt PR and Media Management.

ABOUT  AUSTIN BERRY

Austin started racing go-karts in 2005 in PA. In 2007, he began competing in the WKA, VDKA, and other small series in the Southeastern U.S. His career evolved to Legends cars midway through the 2011 season, and in 2012, he entered a driver development program in NC. After three seasons of racing Legends, Austin decided to return to his Pennsylvania home and go dirt Super Late Model racing in 2015, a challenge he continues to take on into his 12th season.

CAREER HIGHLIGHTS

  • First super late model win June 2021 at Port Royal Speedway
  • 2019 & 2021 Most Improved Super Late Model Driver at Port Royal
  • 2016 Selinsgrove Speedway Super Late Model Rookie of the Year

FOLLOW AUSTIN’S SEASON:

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Austin Berry Racing are available for the 2026 season!  Email us at [email protected].

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS

Florida Firsts and Pennsylvania Preparation As Snook Looks Ahead to March

FOR IMMEDIATE RELEASE

Port Royal, PA – March 7, 2026

by Derick Kriner / Addicted2Dirt PR & Media Mgmt

Image Credit:  Brian Rhoad / WRT Speedwerx

While initial plans for Lane Snook and Jerry Foster in the modified would have seen Lane compete during the DIRTCar Nationals, snow dashed those plans. New plans found the young Pennsylvania racer competing in the Sunshine State later in the month, at the Ocala Speedway. As expected, there were some challenges that arose throughout the weekend, but also some positives.

The 5 team was able to make the practice night and grab a little experience together before the actual racing began.

“We got out 3 times on practice night, and I felt I got better every session.”

The weekend of racing started off strong with Lane’s best finish. Throughout the first feature, Lane battled with the top two cars and was in contention at points to take the lead. He was able to finish his debut in the Foster 5 with a 2nd place effort, “on 7 cylinders, as a plug wire came off.” Snook showed he was able to handle the tricky track and run up front against some pretty good modified regulars.

Night two also saw the 5-car start out strong. After winning his heat, Lane would start from the pole in the feature.

“I got out to a good lead in the feature, and after a few restarts, I got into turn 3 on the one lap and let the car get off the bars and spun out.”

With the misfortune of sending him to the back, Lane just tried to stay out of more trouble. Trying to learn the car and dirty air in the back, Lane “then spun again for the same reason. I pulled in, and we discussed what I did wrong and what I needed to do to fix my mistakes for the next night.”

The final night at Ocala, Lane had a solid heat race and moved up enough to start top ten in the feature. “After some restarts and going backwards, then forwards some spots, I was around 8th.” On a restart, Lane encountered some trouble once again.

“I was able to get around a car on the start, then had to check up a little bit for a car in front of me, and got spun out by the guy behind me and pushed into the tractor tire.”

This ended the team’s run in the Saturday finale. “The modified experience was definitely different compared to a late model.” Even though the weekend didn’t go extremely well, there were still strong points and lots of lessons learned.

“I want to thank Jerry Foster, little Jerry, and Todd for the opportunity and all of the help. I feel I learned a lot over the weekend, and hopefully we can have some better luck next time.”

While all of this was happening in Florida, the 23 team, back in PA, was getting the car ready for the upcoming month of March, which would kick off the racing season in the family car. While the weather has not been cooperative so far, Snook is hopefully going to be able to shake the car down at some point prior to the start of the super late model season. “Maybe we’ll go practice at BAPS a night if it’s warm.”

With most action not coming until later in the month, the team will continue to focus on fine-tuning the super late model car, as that will be the focus to start the season. The plan is to begin the PA season with the Port Royal Speedway opener on March 21st. The team will then follow that up with a March 28th appearance at The Speed Palace. Bedford Speedway will round out the month as the late models pair up with the Short Track Super Series. Follow along with all of these races on FloRacing and keep up to date on any changes in the schedule.

The team would like to thank all of its great supporters, new and old, for keeping the dream alive and making each race season a reality.

Make sure to stay tuned to upcoming releases to get schedule updates and also check out the team’s website, LaneSnookRacing.com, for updates and stats. 

ABOUT  LANE SNOOK

Lane Snook is a 3rd generation race car driver who is entering his 12th year behind the wheel at the age of 17. After racing go-karts for several years, he made the move into the limited late model division in 2023. In 2024, he found success in the division, collecting 5 wins at 2 different tracks. In 2025, he recorded a career year, winning 20 times in 43 races. In 2026 he will make the move to the super late model division while still competing part-time in his limited late model.

Follow Lane’s season at:  

THANKS TO OUR 2026 PARTNERS!

  • Feathers N Fur
  • Grassmyer Auctioneering
  • MHT Transport
  • Fryeco Fabrication
  • Addicted2Dirt PR & Media Mgmt
  • Mexico Ridge Beef Farm
  • Garman Concrete Co.
  • The Olde Hatchery
  • Juniata Beverage
  • Sunny View Roofing
  • Keister Karting Products
  • Crider Mitchell Construction
  • Integra Racing Shocks
  • Adams & Sons HVAC
  • JW Hanley Services
  • Brenneman Excavating
  • River Valley Builders
  • Class 1 Transport

THANKS TO OUR 2026 PRODUCT SPONSORS!

  • AllStar Performance
  • Dyers Top Rods
  • Swift Springs
  • Superfly Shocks
  • Rocket Chassis
  • BDR Products
  • Keizer Wheels
  • Winters Performance Products
  • Strange Oval
  • FK Rod Ends
  • Dynamic Drivelines
  • Gorsuch Performance Solutions
  • Falcon Transmissions

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Lane Snook Racing are available for the 2026 season!

Contact the team today at [email protected].

Photo Credit: Derick Kriner Photography

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS

Offseason Crewing and New Things Brewing for Lane Snook in 2026

FOR IMMEDIATE RELEASE

Port Royal, PA – January 21, 2026

by Derick Kriner / Addicted2Dirt PR & Media Mgmt

Image Credit:  Ryan Roberts Photography

With the career season of 2025 behind him, the offseason was a great time for the team to reflect and get prepared for 2026. The “offseason” for Lane, however, has consisted of a lot of travel and crew work. “I left to go on the road Saturday night, after I raced at Eldora.” 

Since that October date, Lane has been traveling around with the G.R. Smith Motorsports 22 team and Drake Troutman. Helping out on the crew and gaining more experience, and even getting to participate in the pitstop challenge at Gateway Dirt Nationals, the winter months have been busy. 

Traveling coast to coast and visiting tracks like Charlotte, Whynot, the Dome, and Central Arizona has made for a quick offseason. The road tripping will continue as the 22 team heads to the southeast to race in Georgia and Florida. 

“I’ve probably been home 3, maybe 4 weeks since then (October),” stated Snook. “I’ll be down in Georgia and Florida until about the middle of March, when I fly back home to start racing.” While March will start the race season in Pennsylvania for Lane, his actual race season will kick off in a few weeks time at the DIRTCar Nationals at Volusia Speedway Park. 

In a deal that has been in the works for a little bit, Lane will have the opportunity to pilot the Jerry Foster-owned number 5, UMP modified. The division that races the most and is coined the “Iron Men of DIRTCar Nationals”, Snook will get to try his hand at racing one of the biggest and most talented fields in the modified division. 

“I think Jerry wanted to race more often than Drake was able to, so Drake threw the idea around of putting me in it, as I wanted to go to Florida and race. Since Drake is planning on racing the late model while the mods are at Volusia, the deal just kind of came together.” Lane has helped out with not only the late model side of Drake’s racing venture, but has also helped a few times with the 5 car, when Drake has run modifieds. Snook had gotten the chance to get to know Jerry Foster through this, and it will hopefully benefit both parties. 

The young Port Royal, PA racer will plan to race “Tuesday or Wednesday, through Saturday (Feb 3rd-7th), then we’ll see how that goes and see if Jerry wants to do anything after that.” This will be a great chance for the young driver to prove what he has, but it won’t come without challenges. This is a new track for Lane and a new car to learn. 

With a big season planned for 2026 in the late model ranks, Lane will then have to refocus after this long trip away. Time away for Snook has helped in the past, and all of the things he has learned have definitely started to pay off for him. So aside from the new opportunity at the start of the year down south, what does preparation for 2026 in the northeast look like? 

“My crew has been hard at work getting the cars done at home, so I’m able to race this year.”

Being that in past seasons, Lane was at home more to assist with prep, the burden lands on the crew, but after such success in 2025, there is no doubt that the family and crew know how to get the cars prepared and have them ready to compete come March. The super late model season is still planned to kick off for Lane at Port Royal in late March. While the team schedule is still being figured out, Lane will plan to focus on more super late model racing in 2026 and continue to grow and learn from his time on the road. 

With the success of last season and Snook tallying 20 wins, new eyes and attention have found the team. “We have a lot of great new sponsors that I’m looking forward to getting their product or business out to the racing world.” 

As Lane continues to build his racing career, all of the preparation from not only a race car standpoint, but also a sponsor and fan standpoint, grows and brings about exciting opportunities to build his brand. “We are working on T-shirts and hats,” mentioned Snook. 

“It wouldn’t be possible without my parents for supporting me to do what I love, all of the crew help that I have at home, and all the great sponsors that continue to help me out every year, and all of the new sponsors coming on board!” 

Fans can tune in to watch the DIRTCar Nationals via DIRTVision to see the start of Lane’s season. Make sure to stay tuned to upcoming releases to get schedule updates and also check out the team’s website, LaneSnookRacing.com, for updates and stats. 

ABOUT  LANE SNOOK

Lane Snook is a 3rd generation race car driver who is entering his 11th year behind the wheel at the age of 17. After racing go-karts for several years, he made the move into the limited late model division in 2023. In 2024, he saw great success in the division, collecting 5 wins at 2 different tracks. In 2025, he recorded 20 wins in limited late model competition. In 2026, he will make the move to the super late model division while still competing part-time in his limited late model.

Follow Lane’s season at:  

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Lane Snook Racing are available for the 2026 season!  Contact the team today at [email protected].

Lane Snook on the loud pedal of his late model at Port Royal Speedway during the 2025 season (photo credit: Brian Rhoad / WRT Speedwerx)

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS

Discover Innovation with Capitol at PRI: Explore Industry-Leading Trailers & Toters and Enter to Win a CTECH CART

FOR IMMEDIATE RELEASE

Indianapolis, IN – December 3, 2025

by Addicted2Dirt PR & Media Mgmt

Capitol Custom Trailers & Coaches, a proud family-owned business with 80 years of rich experience, is excited to announce their participation in the Performance Racing Industry (PRI) show from December 11-13, 2025, at the Indiana Convention Center and Lucas Oil Stadium in Indianapolis.

Innovative Display and Giveaway

Attendees are invited to visit Capitol’s booth #8601 at Lucas Oil Stadium to explore a selection of high-quality products, including inTech Sprint and Modified Trailers, a Bravo trailer, and toters from Renegade and ShowHauler. 

Capitol is also offering a CTECH CART giveaway, exclusive to show participants, with the winner drawn on Saturday.

Commitment to Quality and Personal Service

Capitol emphasizes understanding the unique needs of each customer—whether they’re racers, collectors, or motorcycle enthusiasts—before making any recommendations. This commitment ensures that every product fits perfectly with the customer’s requirements. 

Capitol Custom Trailers & Coaches is a premier dealer for Renegade, ShowHauler, inTech, and Bravo, specializing in innovative designs and customized solutions for racers and car enthusiasts.

“We always look forward to getting down to the ‘business of racing’ at PRI.  David, Kyle, Glen, and I are really looking forward to seeing all our old friends and customers and looking forward to making new ones!” said Capitol General Manager Wayne Quackenbush.

“Come see us and check out our latest innovative designs. We work hard every year to bring something unique and new to the show, and this year is guaranteed not to disappoint!”

Expertise and Passion in Action

With countless miles towed and endless days at the track, Capitol has faced numerous challenges and gained invaluable insights. Their expertise, paired with a genuine passion for motorcoaches, haulers, and trailers, sets their offerings apart.  Capitol combines traditional values with innovative designs, ensuring exceptional customer experiences through superior products and services.

Capitol Custom Trailers & Coaches not only sells top-tier products but also provides a seamless ownership experience, from purchase to ongoing support.  Not only does Capitol deliver industry-leading custom trailers, toters, and coaches, but you will find vending trailers, pit mules, and carts among their offerings.

The Info You Need

For those attending PRI, be sure to visit the show map and important information to enhance your experience at PerformanceRacing.com/TradeShow

Join Capitol Custom Trailers & Coaches at PRI to witness the finest in racing innovations and participate in an exciting CTECH CART giveaway at booth #8601 in Lucas Oil Stadium.

Remember, “YOU CAN HAVE THE BEST OR BE LIKE THE REST!”

Explore Capitol’s online showroom at CapitolRenegade.com to learn more about their offerings and embrace the Renegade Life.

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS

Up and Down October: Snook Ends 2025 Season, Looks Ahead to 2026

FOR IMMEDIATE RELEASE

Port Royal, PA – October 30, 2025

by Derick Kriner / Addicted2Dirt PR & Media Mgmt

Image Credit:  Derick Kriner Photography

With few races remaining on the schedule for Lane Snook and his team in 2025, the end of a personal best season was in sight. Even with a limited number of races, the team would travel to a variety of facilities.

Starting off the month at the Path Valley Speedway, Snook and team would continue their winning ways. Winning his heat race and then starting 3rd in the feature, Lane was once again in prime position to grab another win. “Got into second on the first lap and after a few restarts was able to pass the leader.” Lane would hold on to pick up the win in the limited late model feature and took his win total on the year to 20.

Traveling the following weekend to the world-famous Eldora Speedway, Snook would look to round out his season on a high note. Having made a statement run in the Dirt Track World Championship event in 2024, hopes were again high for a great run at this event.

Speed would start the first night of racing as Snook went up against the field of 60+ cars. Lane would time in 5th in his group and start 2nd in his heat race. Making his way through the heat and finishing in 2nd would lock him into the feature on Saturday night, and he would start 9th. “I thought we had a shot to win after the first day, as I felt we were still pretty fast for the car I had, and I knew if the car was right, I would’ve had a shot.”

As the Saturday finale started, the team was going to be out first for hot laps, but opted to skip, as the track was still really wet. Unknown to the team, the car had issues from the night before with the rough conditions in the heat race. “I believe I had a shock go bad from the heat race the day before,” stated Lane. And sadly, the feature result was not very good, having no laps that night to diagnose the car. “It took all the traction out of the racecar.” A disappointing backslide through the field, all the way to 20th, was not what the Port Royal-based team was looking for. “I haven’t been able to look into it too hard yet,” said Snook. All in all, it was bittersweet to have such a prime opportunity for a strong run in a premier event, but the driver and team are already looking forward to 2026.

With 2025 being a breakthrough season with 20 wins and 2 track titles at Selinsgrove and Port Royal, questions surrounded what the young talent would do in 2026. Preparation and learning, a statement that started the season as something Snook was looking to do, will again be the name of the game during this offseason. “The plan for the offseason is to be on the road as much as possible and learn as much as possible.” He’s already been spending a lot of the last few weeks with Drake Troutman and crew, learning and helping out.

The biggest part of the offseason, aside from the travel and learning, will be what is in the works for the 2026 season. “I also plan on putting another car together, to run supers next year, in the few weeks I’ll be home over the offseason.” Making the move to the super late model ranks would be a step that the team was hoping to start this past season in a limited capacity, but hurting their motor in the first attempt of the season put that on hold. Even when running with the super late model division in the late stages of the season with their steel block, Snook showed speed.

With all of this in mind, Lane and team will still certainly have this season to remember forever, regardless of what results come next year. Having four times more wins this season was a surprise to everyone involved. The other part that the team should take great pride in is the level of consistency that they were able to maintain. The team ran 43 total races, combining limited, super, and steel block shows. Aside from the 20 wins, Snook was able to tally 37 top 10’s, 34 top 5’s, and 32 podiums. Winning nearly half his races and being on the podium in almost 75% of the shows, boasts a strong model of consistency and ability.

While it’s unknown what 2026 may bring, with the number of things that are going right for the 23 car, there is no reason that wins and an equally impressive stat line can’t happen. Make sure to keep an eye out for updates and information about 2026 and when the team plans to get back on track.  Fans can always get the latest information on the team’s website, LaneSnookRacing.com.

ABOUT  LANE SNOOK

Lane Snook is a 3rd generation race car driver who is entering his 10th year behind the wheel at the age of 16. After racing go karts for several years, he made the move into the limited late model division in 2023. In 2024 he saw great success in the division, collecting 5 wins at 2 different tracks. In 2025, he will make the move to the super late model division while still competing part time in his limited late model.

Follow Lane’s season at:  

 

THANKS TO OUR 2025 PARTNERS!

  • Feathers N Fur
  • Grassmyer Auctioneering
  • MHT Transport
  • Stydinger Bros. Excavation
  • Fryeco Fabrication
  • Addicted2Dirt PR & Media Mgmt
  • Mexico Ridge Beef Farm
  • Garman Concrete Co.
  • The Olde Hatchery
  • Juniata Beverage
  • Sunny View Roofing
  • Keister Karting Products
  • Team 22 Inc.

THANKS TO OUR 2025 PRODUCT SPONSORS!

  • AllStar Performance
  • Dyers Top Rods
  • Swift Springs
  • BDR Products
  • Keizer Wheels
  • Winters Performance Products
 

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Lane Snook Racing are available for the 2026 season!  Contact the team today at [email protected].

Photo Credit: Derick Kriner Photography

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS

Testing Emotions and Equipment En Route to Two Track Championships for Lane Snook & Team

FOR IMMEDIATE RELEASE

Port Royal, PA – October 3, 2025

by Derick Kriner / Addicted2Dirt PR & Media Mgmt

Image Credit:  Derick Kriner Photography

With the summer months in the past and wins and points racking up, Lane Snook and his Port Royal, PA team, found themselves in a unique couple of situations. One being that the team had nearly completed another full season with over triple their win total from a year prior. The other one being that they were sitting at the top of two track points battles. Needing to just keep consistency going in the last few limited shows of the year at some Central PA tracks, Snook needed to be focused and manage emotions.

The emotional rollercoaster of the previous few weeks for the young driver was dealing with the disappointment of losing one late at Port Royal and then going back to the top of the mountain and winning at Selinsgrove. More strong emotions would spill out at the final show of the season at Port Royal to kick off September. Coming into the final show of the season at Port, Snook merely needed to qualify and finish the feature. With a quick-time and then a strong heat race finish, Lane would start 3rd and again be in position to win another feature. Quickly rolling into the second spot and rolling right up on the back bumper of the leader, Lane was able to move “to the top to pass the leader and drive away to get the win from there.”

While that may be the only words Lane used to recap that race, more emotions showed in victory lane, as he became the youngest track champion in Port Royal Speedway history. Tears of not only joy and relief were flowing in victory lane as Snook finished off one of two possible track titles, but also, some tears of remembrance, as it was almost 4 years to the day that the Snook family lost Lane’s brother, Mason, during the Tuscarora 50 weekend in 2021. Even with high emotions, the team relished in the victory, but would quickly have to refocus as more work was yet to be done.

With a double dose of Selinsgrove Speedway the following weekend, Snook would not only get to test out the steel block against the supers, but he would also get to continue the pursuit of the limited late model track title. The Super Late Models would start the weekend. With the few races the team was planning to run with the steel block, more so being test sessions, logging laps would be most important. Managing still to start in the 11th spot in the feature, “was up to 7th until I pulled into the pits for the motor running hot,” and that would hand the team a 14th place result.

Heading back to the Selinsgrove ½ mile the following night with the limited, Lane was back in the points battle fight. Having a decent advantage over Andrew Yoder in the limited division, Snook just needed to keep the consistency going. With an average finish of 3rd at Selinsgrove in the limited car, Snook didn’t stray far from that. “We redrew a 5, but were able to get to the lead very quickly.” A late race caution made for an interesting finish as Lane “got slid on the restart, but was able to cross it over and drive away with the win from there.” This win would be bigger than expected, as it would ultimately clinch the points title, as the final points race there on September 26th would be canceled after electrical issues at the facility. Two track titles now secured, but still some more racing to take place.

In the final few races of the month for Snook, another opportunity to test out the steel block on September 19th at Selinsgrove would be up next. It was a Twin 20 features program. Rolling off 13th in the first feature, Lane would begin moving forward before overheating issues again forced the driver to pull off partway through the first feature. Making sure everything was good to go, “the crew went to work before the second feature, we started 17th and drove up to 11th on a rubbered surface.”

Ending out the racing portion of the month, the team would spend the 20th at Bedford Speedway for the Troutman Memorial. Another special race, given the relationship between Drake and Lane. Maybe racing a little motivated after seeing Drake win the modified feature, Snook would roll off 8th in the limited late model feature. “With a very good car, I drove up to second with a few laps to go and caught the leader, then got around him coming to the white flag on a surface that was latching up for the win.”

Checking off another win, Lane would decide to take the final weekend of the month off and go on the road to help Drake and the Team 22 car prepare for a weekend of racing. “We’ve been pretty hard at it, and hopefully it all pays off this weekend for him and for when I get back home.” 

The steel block car will be the priority in the coming month of October, as the team’s main event will be Eldora Speedway for the Dirt Track World Championship. 

“I feel we’ve made some pretty good gains with the steel block. I think if we can put a night together and keep the motor cool, we would be competitive.” Not that forward thinking isn’t important, with more races to come in 2025, but reflecting on what all the preparation and hard work have accomplished for Lane is equally important.

Confidence and preparation have shown all season to be paying off with the multiple wins and now, track titles. Something that wasn’t really a thought at the start. “We never really thought of running for points anywhere until we started running well, and we could make every race at each place towards the end of the season,” said Snook. 

Finishing out two track titles in one year “was definitely pretty cool.” With both of these tracks being part of what has made the teenage racer who he is, it made both titles that much sweeter. “I’ve spent a lot of hours at each place, pretty much growing up at Port, and racing with dad and Trent at Selinsgrove, and also racing karts there as I was growing up.” 

While emotions aren’t something that most racers like to show, it’s evident that this season has been one of special moments and joy for the team. But it isn’t over yet.

As mentioned, the team will shift focus to Eldora during the middle of the month, but not before a local showdown at Path Valley Speedway on October 11th. Post-Eldora plans are not finalized yet, but more races could still be a part of the month of October. Make sure to stay up to date on the team’s website, LaneSnookRacing.com.

ABOUT  LANE SNOOK

Lane Snook is a 3rd generation race car driver who is entering his 10th year behind the wheel at the age of 16. After racing go karts for several years, he made the move into the limited late model division in 2023. In 2024 he saw great success in the division, collecting 5 wins at 2 different tracks. In 2025, he will make the move to the super late model division while still competing part time in his limited late model.

Follow Lane’s season at:  

 

THANKS TO OUR 2025 PARTNERS!

  • Feathers N Fur
  • Grassmyer Auctioneering
  • MHT Transport
  • Stydinger Bros. Excavation
  • Fryeco Fabrication
  • Addicted2Dirt PR & Media Mgmt
  • Mexico Ridge Beef Farm
  • Garman Concrete Co.
  • The Olde Hatchery
  • Juniata Beverage
  • Sunny View Roofing
  • Keister Karting Products
  • Team 22 Inc.

THANKS TO OUR 2025 PRODUCT SPONSORS!

  • AllStar Performance
  • Dyers Top Rods
  • Swift Springs
  • BDR Products
  • Keizer Wheels
  • Winters Performance Products
 

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Lane Snook Racing are available for the 2025 season!  Contact the team today at [email protected].

Photo Credit: Derick Kriner Photography

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS

How Scaling Back in 2025 Allowed Austin Berry Racing to Refocus and Regain Momentum

FOR IMMEDIATE RELEASE

Mifflin, PA – September 30, 2025

by Addicted2Dirt PR & Media Mgmt

Image Credit:  Derick Kriner Photography

At the end of 2024, when Austin Berry made the decision to scale back his schedule in 2025 so he could make sure personal priorities and racing budgets all fit together and result in a better long-term situation, he did so because he felt it was a better option than shutting down the race team completely for a year.

“The advancements in this sport are nonstop.  If you don’t stay in the game, you fall behind, and it takes a long time to catch up.  We considered taking a break for a season to focus on building our house and saving some money in the racing budget.  I felt we would fall behind if we did that, so we agreed on a scaled-back schedule so that we could keep up,” Berry explained.

WHEN A PLAN COMES TOGETHER

Skipping 2025 would have meant significant savings in tires, parts, and fuel, not to mention eliminating an engine refresh bill.  

It turned out Berry’s decision was more right than he even thought it would be.  Not only did Austin Berry Racing keep up, they gained ground.  From Berry’s perspective, which is shared by folks outside the team as well, the team improved more during their limited 2025 schedule than they had in 2023 and 2024 combined.

Berry competed in eleven super late model events in his family’s Tuscarora Restoration, Juniata Veterinary Clinic, Berry’s Siding & Seamless Gutter, Dye It Rite, SRI Performance, VP Racing Fuels No.86, and six limited late model events during the 2025 season, the latter in the seat of the Bobby Dunn Racing No.34D.

“Racing in two different divisions at several different tracks, and getting a lot of laps at some places I didn’t have a lot of laps at before, like Bedford, made me a lot better behind the wheel,” Berry shared.

“I got a lot better at reacting to the car instead of basically memorizing how I thought I should drive the car at a particular track.  I learned to do different things in the seat and race the car, not the track.”

What Berry learned behind the wheel had a positive ripple effect in the pits, too, as he was able to give better feedback to his team to help make setup decisions.

Berry’s improvements were noticeable statistically.  He qualified much better against the clock than in recent years, and he scored three top ten finishes in his last six super late model races.  In the limited late model, he finished 11th or better in five of his six main events.

“In the super late model, the tone for the whole night is set by qualifying, so that’s what we have been focusing a lot of our energy on,” Berry said.

“That focus, combined with a lot more laps at some tracks than we have had before, paid off.  Look at Bedford Speedway’s Labor Day 55, for example.  I have never made that race before, despite trying several times.  This year, we came to Bedford several times, got a better notebook, and made the show through our heat race.”

“Those are the kind of things you have to measure progress by.  Progress isn’t just measured by wins.  It’s a building block process to keep getting better and better.  You celebrate achievements like that because you know they show what you are doing is working.”

Berry says expanding the team’s network of resources and people to lean on, and leveraging those things more frequently than in the past, was a big part of their improvements, too.

“I talked to the guys at Rocket Chassis a lot, plus our crew chief, Josh, was communicating with our partners at Penske Shocks almost every day.  Then we would talk within the team, sharing information and ideas as well.  We had more information, but yet we actually simplified things overall, which helped keep our decisions more in line week to week.  It kept us from straying away from what we knew,” Berry explained.

On the budget front, 2025 has to be considered a win as well.  Berry’s scaled-back schedule put few enough laps on their Cornette engine that a refresh will not be needed over the coming offseason, plus the team’s fuel, tires, and parts schedules were greatly reduced as well.

DOWN THE ROAD

Berry’s primary goal for 2026 is a pretty straightforward one.

“We want to get back to being a staple at local super late model races, so people aren’t wondering if we will be there,” Berry said.

“My wife and I had put off building our home for a few years, but this year we tackled that project, and it’s almost finished.  With that done, I will be able to go into next season with a clearer mind,” Berry said.

Not only that, but he’ll go into next season with a brand new, larger race shop, too.  The new shop, which is attached to the new house, was a part of that construction project.  The race shop will be the last part of the build to be completed, but the team will race out of that shop in 2026. 

Even though the on-track portion of the 2025 racing season is over for Berry, he never loses focus on taking care of his marketing partners.  The promotions continue, and attention to those relationships requires effort year-round.

Austin Berry Racing is also interested in working with new partners who are interested in having the team represent their business and promote their products and/or services during the 2026 season.

Berry also noted the team is looking to increase its equipment depth for 2026.  The goal is to have two rolling cars ready by summer.

“With what we saved on a motor refresh, and hopefully if we have a good 2026 kickoff fundraiser party, we will have enough to pick up a new chassis and make that our primary car,” Berry shared.

The team’s current Rocket XR1 would become a backup car.  

Beyond 2026, the team would like to add a second powerplant, which could be another super motor, or they might choose to add a crate motor to use in the second car.

“What our second motor might be will be something we decide down the road.  A crate motor would give us more opportunities to race, but having a backup for our super would be valuable too, of course,” Berry added.

Berry would like to do more traveling in the coming year or two.  The team upgraded their toter situation after the 2024 season as step one toward that goal.  They did so by selling the truck they had been using for many years and acquiring a larger pre-owned one.  

Another upgrade that would be key to traveling more is a larger trailer, which is something Berry hopes the team can acquire within three years.

“I would really like to venture out to some races outside our region.  There are some good-paying races that would make it justifiable for us to travel, plus I just have some races on my bucket list that I want to check off before I hang up my helmet.  Not that I’m planning on going anywhere soon, but you never know how long anything will last, so I want to work toward getting to some of these races in the next few years,” Berry commented.

PARTY TIME

The fan-favorite Austin Berry Racing season kickoff party will return for 2026.  It will be held on Saturday, January 31, 2026.  Tickets are on sale now, and fans can contact the team through social media for advance ticket purchases.  Those in attendance are treated to a great meal, raffles, and games throughout the evening, plus music and dancing after dinner.

The team held very popular and successful parties in 2023 and 2024 with nearly 300 people attending each year.  The team opted to skip the party in 2025.

“We were forced to sit out the entire second half of 2024 after an engine failure, and I just didn’t feel right having the party last year after our fans had been so generous at the 2024 kickoff, then we ended up not being able to race as much as we had planned,” Berry explained.

“We sure have had a lot of people ask about it, though, so we are looking forward to hanging out with everyone and having a good time again in January!”

Fans can keep up with Austin Berry Racing’s news, schedule, and more at the team’s website, AustinBerryRacing.com, built by the great folks at My Race Pass.
The Berry's new home under construction.
The new ABR race shop (right) under construction.

ABOUT  AUSTIN BERRY

Austin started racing go-karts in 2005 in PA. In 2007, he began competing in the WKA, VDKA, and other small series in the Southeastern U.S. His career evolved to Legends cars midway through the 2011 season, and in 2012, he entered a driver development program in NC. After three seasons of Legends, Austin decided to stick to his Pennsylvania home and go dirt Super Late Model racing in 2015.

CAREER HIGHLIGHTS

  • First super late model win June 2021 at Port Royal Speedway
  • 2019 & 2021 Most Improved Super Late Model Driver at Port Royal
  • 2016 Selinsgrove Speedway Super Late Model Rookie of the Year

FOLLOW AUSTIN’S SEASON:

 

THANKS TO OUR 2025 PARTNERS!

  • Tuscarora Restoration
  • Juniata Veterinary Clinic
  • Berry’s Siding & Seamless Gutter
  • Dye It Rite
  • SRI Performance / Stock Car Steel & Aluminum
  • VP Racing Fuels
  • Nathan Berry Beef Farm
  • SpeedWrapz & SW Sportswear
  • Carquest of State College
  • Fragola Performance Systems
  • Addicted2DirtPR.com
  • GO Lithium
  • Peterson Fluid Systems
  • Quick Car
  • Valvoline Pro-V Racing
  • Sweet Manufacturing
  • Victory Fuel
  • Swift Springs
  • Strange Oval
  • DMI – Diversified Machine, Inc.
  • Quarter Master
  • Hoosier Mid-Atlantic
  • Rocket XR1 Chassis
  • Cornett Racing Engines
  • Barron’s Racing engines
  • JDS Racing/Penske Racing Shocks

 

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Austin Berry Racing are available for the 2026 season!  Email us at [email protected].

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS