Lane Snook Showing Speed with Mixed Results in July

FOR IMMEDIATE RELEASE

Port Royal, PA – August 5, 2026

by Derick Kriner / Addicted2Dirt PR & Media Mgmt

Image Credit:  Derick Kriner Photography

With the race season already flying by in what has been a whirlwind season for the young racer, Lane would have the month of July to race all three cars he’s been running in the late model ranks. Results have been all over the board, but speed has been a consistent piece most nights.

Kicking off the month of July, Lane would get to wheel the Bruce Kane 15K at Bedford Speedway. The pairing of Kane and Lane was still very new, and the package was still lacking a little speed. Snook would go 8th to 7th in the heat, and the 13th to 12th in the feature. “Car was handling good, just had no speed.” This would be the only start in the 15K for the month.

Moving onto the next night of competition on the 10th, Lane went to Selinsgrove in the limited late model division. Lane nearly won his heat from 5th and then started in the 5th spot in the feature. As the green flew, he would drop back a few spots at the beginning of the feature. 

Snook started to search around the track for speed and, “ran the very top to make our way back to 4th with a restart with 6 to go.” That was a timely caution for Snook. He “was able to get to third off the restart, then get by the two leaders coming to 2 to go, for the win.” A great performance and certainly showed the continued speed of the limited program that fans witnessed park in victory lane a lot in 2025.

The following evening, the team had a home game at the Port Royal Speedway in the limited car. Lane would win his heat and then start on the pole of the feature.

Didn’t get a good enough start to get to the top early and lost a few spots. Ended up running 4th most of the race, then with a car breaking and a couple restarts we ended up 3rd. I just felt like our car wasn’t very balanced.”

After taking a little damage at the end of the race and getting that fixed up, the team also decided to drop a super motor in the car and head over to Path Valley the following weekend.

Against ULMS at the small ¼ mile of Path Valley, Lane would have a very solid evening, timing in 2nd in his group and winning his heat. The track would make it a little tricky for Lane in the feature. After starting 3rd, Lane “got stuck on the bottom again early and lost a few spots. It was a little tight at the beginning, but the car was good at the end of the race, but with there being little passing, we ended up 6th.

Snook would then go to Hagerstown to once again race with ULMS. The car was just a little off all night by the driver and team’s standards. “Qualified 11th in our group. Started 6th and ran 5th in our heat, which put us on the pole of the B-Main, where we finished 2nd. Then started 20th in the feature and finished 17th. Just kind of struggled to find speed all night.” 

Aside from races that featured mechanical issues, this was Lane’s worst finish of the season in the 23 car with the super under the hood. The team would, however, turn things around the rest of the month and pick up momentum.

Traveling back over to Selinsgrove in the super the next week, Lane qualified 2nd overall and won his heat. After rolling from the pole in the feature, Snook “led the first 19 laps, dicing through traffic, until we blew a right rear tire.

An unfortunate moment for the young racer. “I lapped to 12th, so I got back to 10th in the remaining 6 laps after changing the tire.” The first super late model triumph would have to wait for another time.

In the final show of the month, Lane would travel west to Bedford Speedway as the fair and races took center stage. Lane started 6th in his heat and had a little hiccup and tagged the wall, but still managed a 4th place finish.

After the crew and I got the car fixed, we started 11th in the feature. The car in front of me broke on the first lap in 1-2, and I had nowhere to go, and ended up falling back to 15th. I ran the top to get back to 9th, then with another car breaking, I got to 8th and finished there,” Snook explained.

“I felt we had a much better car than the results showed, but it was hard to pass once everyone moved to the top.” It was a good bounce-back after early misfortune, and showed the car could move forward even with a tricky track surface.

The next night, Snook would travel back over to Selinsgrove to open the month of August. Lane started off the night strong and timed in 2nd and then won his heat. With a front row starting spot in the feature, Lane would be in a good position to potentially win. Lane once again took the lead at the drop of the green. He was able to maintain the top spot until a restart with about 10 laps to go, where he got passed. Snook held on to finish second and tie his best finish of the season in the super late division.

Overall, the month of racing was nothing super special in terms of results, but the speed the team and driver were able to find at times shows that the package is coming together on a wide variety of tracks. Netting a win and strong podium with the limited, and accruing several top 10 finishes in the super, Lane looks to keep the positives coming in August.

As of now, the 23 car will be in action at the big half-miles of Selinsgrove and Hagerstown on August 7th and 8th. Then it will head to Bedford on the 14th. Snook also plans to run at Port Royal on the 22nd, in either the 23 or the 15K.

The last weekend of the month, the 15K will come out to race against the Lucas Oil Late Models in the Rumble By The River at Port. Lane will be getting that car ready this week.

We took the car I ran at Lernerville and Bedford to Rocket. It was bent in the front end; got that all fixed now, gonna go put it together this week.”

Snook also mentioned he is “very excited to test in the next couple of weeks coming up” as they prepare for some big shows in the coming months.

Make sure to check the team’s website (LaneSnookRacing.com) and Facebook page for any schedule updates or changes.

ABOUT  LANE SNOOK

Lane Snook is a 3rd generation race car driver who is entering his 12th year behind the wheel at the age of 17. After racing go-karts for several years, he made the move into the limited late model division in 2023. In 2024, he found success in the division, collecting 5 wins at 2 different tracks. In 2025, he recorded a career year, winning 20 times in 43 races. In 2026 he will make the move to the super late model division while still competing part-time in his limited late model.

Follow Lane’s season at:  

THANKS TO OUR 2026 PARTNERS!

  • Crider Mitchell Construction
  • Brenneman Excavating
  • Integra Racing Shocks
  • Garman Concrete Co.
  • Feathers N Fur
  • Grassmyer Auctioneering
  • MHT Transport
  • Fryeco Fabrication
  • Addicted2Dirt PR & Media Mgmt
  • Juniata Beverage
  • Mexico Ridge Beef Farm
  • The Olde Hatchery
  • Sunny View Roofing
  • Keister Karting Products
  • Class 1 Transport
  • Adams & Sons HVAC
  • JW Hanley Services
  • River Valley Builders 

THANKS TO OUR 2026 PRODUCT SPONSORS!

  • AllStar Performance
  • Dyers Top Rods
  • Swift Springs
  • Superfly Shocks
  • Rocket Chassis
  • BDR Products
  • Keizer Wheels
  • Winters Performance Products
  • Strange Oval
  • FK Rod Ends
  • Dynamic Drivelines
  • Gorsuch Performance Solutions
  • Falcon Transmissions

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Lane Snook Racing are available for the 2026 season!

Contact the team today at [email protected].

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS

ABR News: Welcoming Mainline Excavating, Selinsgrove Recap, and Honoring a Friend in August

FOR IMMEDIATE RELEASE

Mifflin, PA – July 27, 2026

by Addicted2Dirt PR & Media Mgmt

Image Credit:  Jason Walls / WRT Speedwerx

Austin Berry Racing is regrouping after a tough night at Selinsgrove Speedway on July 24, while also looking ahead with renewed momentum as the program adds a new marketing partner for 2026.

At Selinsgrove, Austin posted a strong time of 5th out of 23 cars, placing him starting 2nd in his heat race. Austin brought home a 3rd-place finish in the heat; however, the good start didn’t carry over the way the team hoped in the feature. Austin started 8th and finished 23rd, as the adjustments from the heat to the main event didn’t translate.

“Our night went from good to okay to bad in the feature. Not sure where we went wrong from the heat race to the feature with our adjustments, but we just flat out missed it. Obviously not the result we were hoping for after a decent start to the night,” Berry commented.

“All we can do is get it cleaned up, go through the car this week, and get ready for next weekend. The grind don’t stop, just got to keep working!”

Mainline Excavating Joins the Program

Austin Berry Racing is also excited to announce Mainline Excavating, Inc. as a new marketing partner for the 2026 season.

Mainline Excavating, Inc. is a family-owned commercial sitework contractor with over 25 years of experience delivering high-quality site development solutions. Their full range of services includes grading, excavation, utility installation, stormwater management, and paving for projects of all sizes. From single-building sites to large, multi-phase planned communities, the company is committed to helping clients maximize the return on their project investment through practical, logic-based, cost-saving engineering solutions.

Mainline Excavating is also rooted in the communities it serves and believes in supporting the organizations, people, and passions that bring those communities together.

“Mainline Excavating is excited to support ABR and the dedication, teamwork, and determination that racing represents. We are proud to announce our sponsorship of Austin Berry Racing and look forward to partnering with Austin and his team throughout the 2026 season,” said Carleigh Williams, Mainline’s Director of Operations.

Upcoming Schedule

Berry will be back in action over the next few weeks with a busy stretch that includes multiple stops in Pennsylvania.

After a stop at Selinsgrove on August 1, Austin will return to the Snyder County oval on August 7, before traveling to Bedford Speedway for the Tyler Ritchey Memorial race on August 21.

Austin will wrap up the busy stretch at Port Royal Speedway on August 22.

The August 21 race is especially meaningful to Austin. Tyler Ritchey, who was a close friend for many years, passed away suddenly in April of this year. The ABR team is focused on honoring Tyler’s memory as the schedule continues through the heart of the summer.

For the latest schedule updates, news, merchandise, and more, fans are encouraged to visit AustinBerryRacing.com.

Austin Berry carries a tribute to his late friend, Tyler Ritchey, on the deck of his new Rocket XR2 super late model (photo credit: Jason Walls / WRT Speedwerx)

ABOUT  AUSTIN BERRY

Austin started racing go-karts in 2005 in PA. In 2007, he began competing in the WKA, VDKA, and other small series in the Southeastern U.S. His career evolved to Legends cars midway through the 2011 season, and in 2012, he entered a driver development program in NC. After three seasons of racing Legends, Austin decided to return to his Pennsylvania home and go dirt Super Late Model racing in 2015, a challenge he continues to take on into his 12th season.

CAREER HIGHLIGHTS

  • First super late model win June 2021 at Port Royal Speedway
  • 2019 & 2021 Most Improved Super Late Model Driver at Port Royal
  • 2016 Selinsgrove Speedway Super Late Model Rookie of the Year

FOLLOW AUSTIN’S SEASON:

THANKS TO OUR 2026 PARTNERS!

  • Juniata Veterinary Clinic
  • Speedbear Fastners
  • Berry’s Siding & Seamless Gutters
  • SRI Performance / Stock Car Steel & Aluminum
  • VP Racing Fuels
  • Carquest of State College
  • Mainline Excavating, Inc.
  • Starr Beef
  • SpeedWrapz & SW Sportswear
  • Fragola Performance Systems
  • Nathan Berry Beef Farm
  • Addicted2DirtPR.com
  • GO Lithium
  • Peterson Fluid Systems
  • Quick Car
  • Valvoline Pro-V Racing
  • Sweet Manufacturing
  • Swift Springs
  • Strange Oval
  • DMI – Diversified Machine, Inc.
  • Quarter Master
  • Rocket XR1 Chassis
  • Cornett Racing Engines
  • Barron’s Racing Engines
  • Penske Racing Shocks

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Austin Berry Racing are available for the 2026 season!  Email us at [email protected].

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS

Berry Debuts New Car, New Look; Records Top 10 in Return

FOR IMMEDIATE RELEASE

Mifflin, PA – July 8, 2026

by Addicted2Dirt PR & Media Mgmt

Image Credit:  Jason Walls / WRT Speedwerx

Austin Berry Racing returned to the track last weekend, debuting a new Rocket XR2 with a fresh new look and the team’s primary bullet back under the hood. The night kicked off what Berry believes will be a strong finish to 2026 over the eight to ten races remaining on the team’s schedule.

On Friday, July 3, 2026, the car turned heads immediately with a whole new visual identity for ABR: a white body highlighted by blue and yellow accents—an obvious contrast to Berry’s usual black-based scheme.

For the first night out of the shop with a new car I am very happy with it,” Berry said.

The car drove good, it responded well, and I think we will have something good to work with going forward. The new look is something we have been kicking around for a while. I loved our black car, but there are getting to be so many black racecars. I wanted to do something different, and the guys at Speed Media Solutions gave us a badass-looking racecar. At least if we are slow, we will still look good.”

At Bedford Speedway, Austin’s weekend got off to a solid start. In his heat, he started 7th and finished 5th, then rolled off from 10th in the 25-lap feature to secure an 8th-place finish. For Berry, the performance on a brand-new package—paired with the feedback from the team’s hard work—has encouraged ABR about what comes next.

Overall, I feel like this is probably the best overall complete night we have had at Bedford, although there weren’t a ton of cars here; the ones that were are some pretty damn good ones,” Berry said.

“So to come home with a top 10 on a new car at a track that historically isn’t that good for me, I will definitely take it, and I am excited to get this thing to some more familiar territory. I need to give a big shout out to all my guys, they busted their asses the last 2-3 weeks getting this car together and making sure that everything was right. We put in some long nights in the shop and then coming out here tonight in this heat, there might have been a little bit of complaining, but they never quit.”

Tentative plans for the remainder of the 2026 campaign include stops at Selinsgrove Speedway on July 24, August 1, August 7, and September 6. The team is also looking at the Gary Martz Memorial at Bedford Speedway on July 31, along with the Tyler Ritchey Memorial at Bedford on August 21 and the Butch Renninger Memorial at Port Royal Speedway on September 5.  The August 22nd event at Port Royal is also on the calendar.

The team is also exploring a trip to Beckley Motor Speedway in West Virginia on September 19 for the Mountaineer 50. If the trip to Beckley comes to fruition, it will mark Austin’s first visit to the facility. Each season, Berry makes it a priority to visit at least one new track, and the Mountaineer 50 is a key opportunity. Supporting the event would also be a way for Berry to give back to one of his strongest backers, VP Racing Fuels, who is heavily involved in supporting that race.

Austin Berry Racing remains proud to compete with a core group of partners led by primary partner Juniata Veterinary Clinic and supported by key partners Berry’s Siding & Seamless Gutter, SRI Performance / Stock Car Steel & Aluminum, VP Racing Fuels, Carquest of State College, and Starr Beef.

Fans are encouraged to visit AustinBerryRacing.com for the latest schedule updates, news, merchandise, and more. You can also follow the team’s progress online through the site built by the team at My Race Pass in partnership with Addicted2Dirt PR and Media Management.

Austin Berry carries a tribute to his late friend, Tyler Ritchey, on the deck of his new Rocket XR2 super late model (photo credit: Jason Walls / WRT Speedwerx)

ABOUT  AUSTIN BERRY

Austin started racing go-karts in 2005 in PA. In 2007, he began competing in the WKA, VDKA, and other small series in the Southeastern U.S. His career evolved to Legends cars midway through the 2011 season, and in 2012, he entered a driver development program in NC. After three seasons of racing Legends, Austin decided to return to his Pennsylvania home and go dirt Super Late Model racing in 2015, a challenge he continues to take on into his 12th season.

CAREER HIGHLIGHTS

  • First super late model win June 2021 at Port Royal Speedway
  • 2019 & 2021 Most Improved Super Late Model Driver at Port Royal
  • 2016 Selinsgrove Speedway Super Late Model Rookie of the Year

FOLLOW AUSTIN’S SEASON:

THANKS TO OUR 2026 PARTNERS!

  • Juniata Veterinary Clinic
  • Berry’s Siding & Seamless Gutters
  • SRI Performance / Stock Car Steel & Aluminum
  • VP Racing Fuels
  • Carquest of State College
  • Starr Beef
  • SpeedWrapz & SW Sportswear
  • Fragola Performance Systems
  • Nathan Berry Beef Farm
  • Addicted2DirtPR.com
  • GO Lithium
  • Peterson Fluid Systems
  • Quick Car
  • Valvoline Pro-V Racing
  • Sweet Manufacturing
  • Swift Springs
  • Strange Oval
  • DMI – Diversified Machine, Inc.
  • Quarter Master
  • Rocket XR1 Chassis
  • Cornett Racing Engines
  • Barron’s Racing Engines
  • Penske Racing Shocks

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Austin Berry Racing are available for the 2026 season!  Email us at [email protected].

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS

Adjusting to Change & Having Fun Doing It: Snook Finding Fun In The Challenges

FOR IMMEDIATE RELEASE

Port Royal, PA – July 3, 2026

by Derick Kriner / Addicted2Dirt PR & Media Mgmt

Image Credit:  Derick Kriner Photography

Changes for racecar drivers are always difficult. New packages, new crew members, and sometimes new tracks. As Lane Snook started a new venture in the Bruce Kane 15K, he found that there would be things that would be different from his usual 23-car. After participating in the Dirt Late Model Dream at Eldora, Lane was ready to continue to improve in the 15K and also keep the consistency in the family car.

After returning from Eldora, Lane would get back to his normal home tracks of Selinsgrove and Port Royal. Selinsgrove would be first up on Friday night (6/12). Snook was able to win his heat and roll off 3rd in the feature, but a little misfortune befell him in that race. Lane, “went for a pass for the lead on the first lap and tagged the inside wall, which caused our left front tire to go flat. Then the nose folded under in the next corner, which ended our night.” A quick ending to what looked to be a promising night, but the team and driver made up for that bad luck the following night at Port Royal.

The limited late model would be the car of choice at The Speed Palace.

Started on the pole of our heat and won it again. Then started 4th in the feature, and ran there for a few laps, then after a restart we got to second and a couple laps later was able to make the pass for the lead and was able to drive off and win with a really good car.

This win marked the 5th victory of the season for Lane, which was still close to the number of victories the young racer had in 2025 at this point of the season.

To gain some extra seat time and to try and work on some of the feel things that needed to be changed, Lane and the BKR 15K went to Selinsgrove the following week. Snook would qualify 10th and run 5th in his heat, before rolling off 13th in the feature. The 15K “drove up to 4th in around 15-20 laps, then blew a right rear tire, which caused us to hit the fence and ended our night in 15th with a DNF.” 

Sadly, Lane’s best run in the new ride did not come to fruition. Another challenge for the new pairing, with yet another on the way.

That new challenge would be traveling to a new track for Lane, in Lernerville, with the 15K. This being the first time Lane had turned laps at Lernerville in a late model, it was definitely going to be a weekend of learning. Having to wait an extra night due to weather, Lane got to test his luck on Friday. Lane qualified 12th in his group. Started 6th in his heat, but backed up to 10th. In his first feature there, he would start and finish in the 20th position.

The next day we started and finished 10th in our heat, then decided it was best to load up and head back to the shop to see where we were lacking speed.” 

It was proving to be a bit of a learning period with the new team, but Lane was still having a good time. “We’re all having fun, and the results will come over time as we get the car more balanced to my liking.” 

What has been the biggest challenge so far for the young Port Royal racer is adjusting from what he’s used to to Bruce’s equipment. 

Being in different equipment is something I’m still getting used to a little. We are working on getting the cars more equal to where I’m more comfortable.” 

Snook is also having fun getting to run at different tracks and do it against the big names of the sport. “It’s definitely a challenge, racing against guys that good, and being in new equipment.” Lane is also hopeful and thankful for this new opportunity with Bruce. 

Things are going great with Bruce and everyone who wrenches on the 15K. I can’t thank Bruce enough for the opportunity, and everyone who works on the car for the help!” 

While the 15K side of Lane’s racing schedule is still tentative, he does plan to race the family 23 car on a few occasions in July. 

As of now, the first few weeks of July feature doubleheader weekends. Kicking off an already hot month of July, Lane will travel to Bedford and Port Royal on July 3rd and 4th to race in the super late model division. Snook will then race at Selinsgrove and Port Royal in the limited division on the 10th and 11th. Lane does hope to be on track later in the month with the 15K as well, but plans were not set in stone yet. 

Make sure to keep up to date on social media and Lane’s website (LaneSnookRacing.com) for schedule changes, and make sure to tune in and watch the races or join in person.

ABOUT  LANE SNOOK

Lane Snook is a 3rd generation race car driver who is entering his 12th year behind the wheel at the age of 17. After racing go-karts for several years, he made the move into the limited late model division in 2023. In 2024, he found success in the division, collecting 5 wins at 2 different tracks. In 2025, he recorded a career year, winning 20 times in 43 races. In 2026 he will make the move to the super late model division while still competing part-time in his limited late model.

Follow Lane’s season at:  

THANKS TO OUR 2026 PARTNERS!

  • Crider Mitchell Construction
  • Brenneman Excavating
  • Integra Racing Shocks
  • Garman Concrete Co.
  • Feathers N Fur
  • Grassmyer Auctioneering
  • MHT Transport
  • Fryeco Fabrication
  • Addicted2Dirt PR & Media Mgmt
  • Juniata Beverage
  • Mexico Ridge Beef Farm
  • The Olde Hatchery
  • Sunny View Roofing
  • Keister Karting Products
  • Class 1 Transport
  • Adams & Sons HVAC
  • JW Hanley Services
  • River Valley Builders 

THANKS TO OUR 2026 PRODUCT SPONSORS!

  • AllStar Performance
  • Dyers Top Rods
  • Swift Springs
  • Superfly Shocks
  • Rocket Chassis
  • BDR Products
  • Keizer Wheels
  • Winters Performance Products
  • Strange Oval
  • FK Rod Ends
  • Dynamic Drivelines
  • Gorsuch Performance Solutions
  • Falcon Transmissions

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Lane Snook Racing are available for the 2026 season!

Contact the team today at [email protected].

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS

Opening Week In Bruce Kane 15K Complete for Lane Snook

FOR IMMEDIATE RELEASE

Port Royal, PA – June 12, 2026

by Derick Kriner / Addicted2Dirt PR & Media Mgmt

Image Credit:  Derick Kriner Photography

The first week for most drivers in a new car comes on a small stage, where there is little pressure. But that’s been done before, so why not start at one of the biggest late model shows of the year against one of the toughest fields? 

The newfound pairing of Lane Snook and Bruce Kane would take aim at the Eldora Speedway and the Dirt Late Model Dream for their first event. 

They would start off with the FloRacing Night in America show on Wednesday. Timing in towards the back of his group and going 13th to 12th in the heat would send Snook to the B Main. Starting 17th in that race, Lane was able to move up to 12th. On to qualifying night for The Dream. 

Thursday would be the team’s attempt at a qualifying night. Lane would post a better time trial result and start 9th in his heat. He “ran 10th after spring steel got under the right-front tire.” Again finding himself in the B-Main, Snook and team made some progress and moved forward again, while also showing speed. “Ran 7th with the fastest lap times on track at the end of the race.” 

Moving into Saturday’s finale, Mother Nature threw the team a challenge as Lane was scheduled to start 12th in his heat, and with the rain-soaked track being narrow, passing was at a premium. “Was going forward at the beginning, and another car hit the slime on the track and pushed into us.” Having to go to the last row, Lane was able to get back up to 12th, but troubles befell the 15K, as “a fuel line broke and ended our weekend.” 

Even with the results not showing, it was still a successful week for the 18-year-old. Getting more media exposure and fan exposure was just one of the positives. Lane also noted that he “learned a lot from all the good people around me, and a lot about the race track and how to drive it.” Finding improvements every time they hit the track was a key objective that Snook felt they accomplished. 

“I felt our car wasn’t bad at the end of the nights, but needed to improve at the beginning of the night.” 

Part of this new venture is both parties figuring each other out. Having never driven the 15K prior to the Dream, kinks of course needed to be worked out in the differences between what Lane is used to and what the 15K rolls out of the trailer with. 

“I had a different shock package on and just some other setup stuff on the car I’m not used to on my car at home,” mentioned Snook. 

Bruce and Lane look to iron out things, as they plan to get in a few practice sessions prior to their next scheduled event. That event is another big show in the Firecracker 100 at Lernerville (June 25th-27th). While there is still lots to learn about each other, Lane is hopeful that this opportunity with Bruce will prove fruitful for both parties, and wants to again thank everyone involved for the chance to showcase his talent. 

Follow along with Lane on Facebook and his website (LaneSnookRacing.com) to see what else the team has planned with the 15K, as well as their own 23.

ABOUT  LANE SNOOK

Lane Snook is a 3rd generation race car driver who is entering his 12th year behind the wheel at the age of 17. After racing go-karts for several years, he made the move into the limited late model division in 2023. In 2024, he found success in the division, collecting 5 wins at 2 different tracks. In 2025, he recorded a career year, winning 20 times in 43 races. In 2026 he will make the move to the super late model division while still competing part-time in his limited late model.

Follow Lane’s season at:  

THANKS TO OUR 2026 PARTNERS!

  • Crider Mitchell Construction
  • Brenneman Excavating
  • Integra Racing Shocks
  • Garman Concrete Co.
  • Feathers N Fur
  • Grassmyer Auctioneering
  • MHT Transport
  • Fryeco Fabrication
  • Addicted2Dirt PR & Media Mgmt
  • Juniata Beverage
  • Mexico Ridge Beef Farm
  • The Olde Hatchery
  • Sunny View Roofing
  • Keister Karting Products
  • Class 1 Transport
  • Adams & Sons HVAC
  • JW Hanley Services
  • River Valley Builders 

THANKS TO OUR 2026 PRODUCT SPONSORS!

  • AllStar Performance
  • Dyers Top Rods
  • Swift Springs
  • Superfly Shocks
  • Rocket Chassis
  • BDR Products
  • Keizer Wheels
  • Winters Performance Products
  • Strange Oval
  • FK Rod Ends
  • Dynamic Drivelines
  • Gorsuch Performance Solutions
  • Falcon Transmissions

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Lane Snook Racing are available for the 2026 season!

Contact the team today at [email protected].

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS

Austin Berry Racing: Playing the Long Game and Preparing for a New Chapter

FOR IMMEDIATE RELEASE

Mifflin, PA – June 10, 2026

by Addicted2Dirt PR & Media Mgmt

Image Credit:  Derick Kriner Photography

As the summer swing approaches, Austin Berry Racing (ABR) is taking a strategic pause. While the allure of the high-intensity Appalachian Mountain Late Model Speedweek was strong, the team has opted to sit out the seven-race, nine-day stretch. 

For this family-owned operation, the decision comes down to staying true to the “long game” that has defined their growth in recent years.

THE MATH BEHIND THE DECISION

The series requires competitors to run American Racer tires, whereas ABR runs exclusively on Hoosiers— a tire choice that aligns best with their current program. The logistics of a one-week switch would have cost the team roughly $3,000, creating a ripple effect on the budget for the remainder of the year.

“When you consider the Speedweek entry fee, fuel for the racecar and the team’s rig, and pit passes, it becomes difficult to see a way for our family-owned team to make money that week,” Berry explained.

“We would need to run top-ten at least four times to really come out ahead. We are certainly capable of that, but we can’t guarantee it. We have great partners but we are still largely self-funded.”

“I want to run every week. Heck, I would race twice every week if I could, but we can’t do that right now with the resources we have available.”

“We have been patiently, steadily building this team by playing the long game. When you’re a racer, that patience can be tough sometimes because you just want to go racing.”

BUILDING MOMENTUM

Despite missing the Speedweek, the team’s outlook remains positive. A significant leap in performance and consistency has marked the 2026 season. After a deep dive into data at the end of 2025, the team has learned more about their Rocket XR1 chassis in a few months than in the prior two years combined.

The result is a more balanced racecar. The team’s “plus/minus” in feature competition—a key metric for ABR—has swung from nearly -4.0 spots in 2025 to a solid +3.8 spots on average in 2026.

NEXT STEPS: NEW HORIZONS

The current break is anything but idle. The primary focus during this time is the assembly of a new Rocket XR2 chassis. Berry is targeting a debut for the new machine on June 19th at Selinsgrove Speedway.

“We needed to prioritize an investment in a new chassis from Rocket because our XR1 is about ten years old now,” Berry explained.  

ABR is also currently awaiting the return of their engine, which is being repaired from an issue the team encountered several weeks ago. 

Berry and the entire ABR team would like to extend a huge thank you to Jason and the Zook Racing team for lending a motor to help keep them on track while they wait.

The team is also constantly monitoring the laps they put on their engine. There is a window in which the motor must be refreshed to avoid the risk of severe damage or degraded performance. 

Berry said, “If we race too little after we get our motor back, we will end up needing a refresh midseason 2027, which would sideline us for weeks. If we race a lot the remainder of the year, our motor will still be 300 laps short of needing a freshening this winter, so we have to decide how we want to manage it.”

The timeline for the return of our motor will likely determine how much the team races the rest of this season. Until ABR can afford to acquire a second motor, these are the choices they have to make. 

“We’re managing our assets to ensure that when we do hit the track, we’re positioned to be a threat,” Berry commented.

ABR is proud to be supported by a dedicated group of partners, led by primary partner Juniata Veterinary Clinic. The team also extends its gratitude to key partners Berry’s Siding & Seamless Gutter, SRI Performance / Stock Car Steel & Aluminum, VP Racing Fuels, Carquest of State College, and Starr Beef.

Fans can keep up with Austin Berry Racing’s news, schedule, and more at the team’s website, AustinBerryRacing.com, built by the great folks at My Race Pass in partnership with Addicted2Dirt PR and Media Management.

ABOUT  AUSTIN BERRY

Austin started racing go-karts in 2005 in PA. In 2007, he began competing in the WKA, VDKA, and other small series in the Southeastern U.S. His career evolved to Legends cars midway through the 2011 season, and in 2012, he entered a driver development program in NC. After three seasons of racing Legends, Austin decided to return to his Pennsylvania home and go dirt Super Late Model racing in 2015, a challenge he continues to take on into his 12th season.

CAREER HIGHLIGHTS

  • First super late model win June 2021 at Port Royal Speedway
  • 2019 & 2021 Most Improved Super Late Model Driver at Port Royal
  • 2016 Selinsgrove Speedway Super Late Model Rookie of the Year

FOLLOW AUSTIN’S SEASON:

THANKS TO OUR 2026 PARTNERS!

  • Juniata Veterinary Clinic
  • Berry’s Siding & Seamless Gutters
  • SRI Performance / Stock Car Steel & Aluminum
  • VP Racing Fuels
  • Carquest of State College
  • Starr Beef
  • SpeedWrapz & SW Sportswear
  • Fragola Performance Systems
  • Nathan Berry Beef Farm
  • Addicted2DirtPR.com
  • GO Lithium
  • Peterson Fluid Systems
  • Quick Car
  • Valvoline Pro-V Racing
  • Sweet Manufacturing
  • Swift Springs
  • Strange Oval
  • DMI – Diversified Machine, Inc.
  • Quarter Master
  • Rocket XR1 Chassis
  • Cornett Racing Engines
  • Barron’s Racing Engines
  • Penske Racing Shocks

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Austin Berry Racing are available for the 2026 season!  Email us at [email protected].

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS

Making Waves and Impressions: Two Outlaw Top 10’s Highlight May for Lane Snook

FOR IMMEDIATE RELEASE

Port Royal, PA – June 3, 2026

by Derick Kriner / Addicted2Dirt PR & Media Mgmt

Image Credit:  Derick Kriner Photography

With big plans and a full schedule of racing in the month of May, Lane Snook looked to continue the upward trajectory of results that ended April. In the first few months of the season, Lane and his team had experienced every type of result. Poor finishes, untimely mechanical issues, strong runs from back to front, and wins. May would start to right the ship, as consistency would build, and racing on some of the bigger stages of the season so far would yield strong results. 

Kicking off May at Port Royal in the super, Lane would show his speed. After having to run the B-Main, Snook would start 20th in the feature. Lane was able to climb as the feature race wore on and marched all the way up to 9th. A restart slid him back to 10th, but it was still a good result. He would earn the hard charger award that night for his effort. 

A rare trip with the limited to the Big Diamond Speedway found its way onto the team’s schedule after their original plans got rained out. Having a strong 9th-2nd run in the heat race and locking into the redraw where he would get a 12, Lane would have his work cut out for him. “I passed a few cars at the beginning, then got into another car and spun out. Then restarted last and drove to 3rd.” Although slightly different circumstances, Snook again proved he could carve through the field. 

The following week would feature some of Lane’s most impressive results. Starting out with a trip to the Selinsgrove Speedway to run with the World of Outlaws. Lane would time in 2nd, in his group, and start on the pole of a heat. He managed to pick up his first Outlaw heat win in convincing fashion. Pulling the 3 pill in the redraw, Lane would be starting up front in the feature against some of the toughest competition he’s faced. When the green flag dropped, Lane went to work and was able to maintain 4th or 5th for over 75% of the race and even challenged for a podium spot before a late race caution. On the ensuing restart, Snook would bleed a few spots back to 7th, but would net his first top 10 in his first race against the Outlaws. 

Following that performance, the team pulled out the limited car and went to the Bedford Speedway for a warmup to the Outlaw show coming up that Sunday. Lane would move forward in his heat and then start in the 3rd position in the feature. Biding his time and running in 2nd, Lane was able to capitalize when “the leader blew a tire and then was able to pick up the win.” This would be his fourth win in the limited division of the season, and a nice confidence booster heading into another test against the Outlaws. 

Making his first super late model start at Bedford, Snook made another good impression on fans and competitors. Timing in 8th and running 4th in his heat, Lane showed good speed again against the strong field. Getting some DIRTVision air time and a heat race interview again, Lane had qualified for another Outlaw feature. He would start further back in this one, in 15th, but would be able to march forward. He “made it to 10th when the track took rubber,” and would finish in that spot. Now with two career Outlaw starts and top 10’s to his name, Lane made a good impression on the national audience and opened the eyes of a lot of fans. 

The team would take the 23 car back to Bedford on the 29th to compete in the super division again. Lane “qualified 16th, as the driver got into the fence on the first lap.” But he would rebound and move forward in the heat and feature. “Started 10th in the feature and finished 6th and got beat by .004 for 5th.” This would be his fourth straight top 10 in the super late model, after only posting one other finish of the sort all season. 

In the final start of the month, the team went to Selinsgrove. Lane timed in well and started up front in his heat, and managed a 2nd place finish. In the feature, Snook would start 5th. The driver and crew “tried something for the feature, but it wasn’t any good, and ended up 11th.” Even though the experiment didn’t work out, the team was able to build the notebook, and those lessons could always come in handy as the 23 car races at different tracks. 

All in all, the month of May was a positive one. It boosted the confidence of the recent high school graduate. “It was definitely cool to run that good with them (Outlaws). Didn’t really have any expectations going into it. Just took it as another couple of races. It’s a confidence booster for sure. If you can run with those guys, you can run with anyone. It helped me learn a lot that weekend, and it was a good weekend all around.” The strong runs with the Outlaws also got Lane’s name out there to a whole new audience. Not only with fans, but also with car owners. 

A new opportunity surfaced for the 18-year-old. Lane will be piloting the Bruce Kane 15K car this upcoming week at Eldora Speedway for at least Wednesday’s FloRacing Night in America show, which is a part of the Dirt Late Model Dream event. While there hasn’t been a full schedule committed to this venture yet, Lane is excited for whatever races he is able to run in a proven, fast race car. 

First, I want to thank Bruce for the opportunity. I also wanna thank everyone who’s had a part in getting me here. It’s gonna be a learning curve for me for sure. It’ll help me meet a lot more people, and help me learn a lot more.”  

With this news coming, the June schedule is slightly up in the air, but here is what the team has planned. Lane will be at Eldora to kick off the month, then return home for a double header weekend in the limited car. He will compete at Selinsgrove and Port Royal on the 12th and 13th, respectively. The only other race on the calendar for now in the family car will be the 19th at Selinsgrove in the super late model. 

Make sure to not only tune in to watch the races on FloRacing this week, but also stay locked in on the team’s website (LaneSnookRacing.com) and social media for any schedule announcements and changes.

The Bruce Kane owned 15k (photo credit: Derick Kriner Photography)

ABOUT  LANE SNOOK

Lane Snook is a 3rd generation race car driver who is entering his 12th year behind the wheel at the age of 17. After racing go-karts for several years, he made the move into the limited late model division in 2023. In 2024, he found success in the division, collecting 5 wins at 2 different tracks. In 2025, he recorded a career year, winning 20 times in 43 races. In 2026 he will make the move to the super late model division while still competing part-time in his limited late model.

Follow Lane’s season at:  

THANKS TO OUR 2026 PARTNERS!

  • Crider Mitchell Construction
  • Brenneman Excavating
  • Integra Racing Shocks
  • Garman Concrete Co.
  • Feathers N Fur
  • Grassmyer Auctioneering
  • MHT Transport
  • Fryeco Fabrication
  • Addicted2Dirt PR & Media Mgmt
  • Juniata Beverage
  • Mexico Ridge Beef Farm
  • The Olde Hatchery
  • Sunny View Roofing
  • Keister Karting Products
  • Class 1 Transport
  • Adams & Sons HVAC
  • JW Hanley Services
  • River Valley Builders 

THANKS TO OUR 2026 PRODUCT SPONSORS!

  • AllStar Performance
  • Dyers Top Rods
  • Swift Springs
  • Superfly Shocks
  • Rocket Chassis
  • BDR Products
  • Keizer Wheels
  • Winters Performance Products
  • Strange Oval
  • FK Rod Ends
  • Dynamic Drivelines
  • Gorsuch Performance Solutions
  • Falcon Transmissions

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Lane Snook Racing are available for the 2026 season!

Contact the team today at [email protected].

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS

Trials, Tribulations, and Triumphs Characterize April for Lane Snook

FOR IMMEDIATE RELEASE

Port Royal, PA – May 1, 2026

by Derick Kriner / Addicted2Dirt PR & Media Mgmt

Image Credit:  Derick Kriner Photography

As the season started to kick back into full swing in Pennsylvania, Lane Snook and team were hoping that the results and wins that highlighted last season would start to materialize. After starting out the month with a win at Bedford and a strong, to be continued, run at Port Royal in the limited late model, Snook would switch back over to the super late model to continue April.

Selinsgrove would be the place that he and team would travel to next. With a strong qualifying effort and heat race win, Lane was finally getting to show some speed that the car had. Snook would take the early lead in the feature and start to log laps up front. Challenged by Gregg Satterlee, Snook would relinquish the lead, but would hold off Max Blair for a strong 2nd place finish. This was the first show they managed to finish in the Super Late Model.

Issues would come back to light for the team the following night at Port Royal. The car experienced some trouble, pretty much every time it touched the track. Lane and team “had electrical and fuel issues all night.” The 23 car was able to make a strong qualifying and heat race effort despite the car sounding quite upset throughout the heat. Lane managed to get into the redraw and rolled off 6th in the feature.

“We missed the setup a little bit, and our issues got worse, so I pulled off to end up 20th.” Another disappointment on the year in the super division.

The next week of action would not only feature the same tracks but similar results. Selinsgrove started off great, on Friday, with Lane posting a good qualifying effort and winning his heat race. He would start outside the front row of the feature, and “got another early lead and got through some lap traffic pretty good, then Satterlee got around me again.” Lane was able to keep up with the leader and even had another shot at the lead. 

“I showed my nose in 3-4 to him, then he took my line away in 1-2, and I got air tight and got into the fence.” The electrical issues from the week before reared their head again and knocked the 23 car out of a podium run, with only a few laps to go in the feature. A 15th-place effort was all that was left to show after having a car capable of winning.

Luckily, the team’s luck started to go back the other direction, the following night at Port Royal. The team decided to just participate in the limited late model portion of the program, as they had already been slated for a front row spot in the make-up feature that was a part of a double feature program. Lane would return to form in the make-up feature and lead every lap of that feature and pick up win number two of the year. In the main program, Lane made the best of locked-down track conditions and ran from 5th up to 3rd. A refreshing set of finishes after a few tough results.

With the weather not looking the best the following weekend, the team decided to head to Selinsgrove Speedway again, this time with the limited, for some Friday night action. Snook was able to win his heat and start from the pole in the feature. In dominating fashion, Lane was able to lead every lap of the feature and grab win number three on the season. “We are just as good as we were last season,” Snook said, in talking about the limited late model program.

April definitely featured stats that were good and not so good. “I feel like we’ve shown we have had speed in both cars.” With a lot of trouble in the super late model, the team has had to dig through the car and try to find the small things that are making for troublesome nights. 

“I think if we get our electrical issues figured out, which I think we do, it’ll help us focus on the setup of the car some more.” Something the young racer has found to be lacking slightly in the super. 

“The new car that we ran at Selinsgrove, we’ve been really good in, just the driver needs to get a little bit better and some more experience.” A similar opinion on their program at Port Royal in the Super Division is something Lane wants to improve on. 

“I’m pretty excited to try this car somewhere the track really slows down and gets slick,” in talking about their Selinsgrove program, and Lane also mentioned that they “need to get a little bit better when it slicks off,” at Port Royal. With all the issues hopefully under control, Lane will look to rebound in May with more consistent finishes.

May will feature a lot of racing, as April did. Kicking off the month on May 2nd at Port Royal in the super. May 8th, they will tow over to the Selinsgrove Speedway in preparation for the World of Outlaws the following week on May 14th. The team then plans to double up on shows at Bedford, first on the 15th with the limited, and then again with the World of Outlaws on the 17th in the super. 

Memorial Day weekend will see the team again travel back out to the Bedford Speedway, in the super late model, on the 22nd, and Port Royal on the 23rd, as the limiteds join the Bob Weikert Memorial. The final weekend of the month will feature trips to Bedford and Selinsgrove, both in the super late model.

As always, try to tune in to the races if you can’t attend in person. Keep an eye out on the team’s website (LaneSnookRacing.com) and social media for raceday updates and results.

ABOUT  LANE SNOOK

Lane Snook is a 3rd generation race car driver who is entering his 12th year behind the wheel at the age of 17. After racing go-karts for several years, he made the move into the limited late model division in 2023. In 2024, he found success in the division, collecting 5 wins at 2 different tracks. In 2025, he recorded a career year, winning 20 times in 43 races. In 2026 he will make the move to the super late model division while still competing part-time in his limited late model.

Follow Lane’s season at:  

THANKS TO OUR 2026 PARTNERS!

  • Crider Mitchell Construction
  • Brenneman Excavating
  • Integra Racing Shocks
  • Garman Concrete Co.
  • Feathers N Fur
  • Grassmyer Auctioneering
  • MHT Transport
  • Fryeco Fabrication
  • Addicted2Dirt PR & Media Mgmt
  • Juniata Beverage
  • Mexico Ridge Beef Farm
  • The Olde Hatchery
  • Sunny View Roofing
  • Keister Karting Products
  • Class 1 Transport
  • Adams & Sons HVAC
  • JW Hanley Services
  • River Valley Builders 

THANKS TO OUR 2026 PRODUCT SPONSORS!

  • AllStar Performance
  • Dyers Top Rods
  • Swift Springs
  • Superfly Shocks
  • Rocket Chassis
  • BDR Products
  • Keizer Wheels
  • Winters Performance Products
  • Strange Oval
  • FK Rod Ends
  • Dynamic Drivelines
  • Gorsuch Performance Solutions
  • Falcon Transmissions

SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Lane Snook Racing are available for the 2026 season!

Contact the team today at [email protected].

photo credit: Derick Kriner Photography

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS

Austin Berry Earns First Top Five Finish of Young Season

FOR IMMEDIATE RELEASE

Port Royal, PA – April 21, 2026

by Addicted2Dirt PR & Media Mgmt

Image Credit:  Brian Rhoad/WRT Speedwerx

Back in 2025, Austin Berry made the tough decision to scale back his super late model schedule to put the team in a better position to be a staple again at regional super late model races in 2026.  The strategy was not only to race more but to get back to competing for top-fives, podiums, and wins. 

THE FIRST FOUR

Berry kicked off his 2026 season at Selinsgrove Speedway on April 10th.  Berry had last raced in late August 2025 but came out of the gate with a very respectable qualifying lap that put him 10th-quickest in the field.  He later finished 5th in his heat and started 12th in the feature; however, a mechanical failure in the steering system ended his night early.

“We definitely weren’t as good as we would’ve liked to have been, but I think we’ve got something we can work with. Thanks to all the guys for their hard work all night!” Berry commented.

The following night, Berry made the short haul to Port Royal Speedway.  Berry rebounded from a self-inflicted bad start to the night after a mistake in time trials by gaining three spots in his heat race to grab a 5th place finish, then another two spots in the A-main to bring home a 12th place finish.

The opening weekend was productive, helping Berry and his team shake off a little rust, learn a little about what their Rocket XR1 needed, and generally get back in the swing of a race night after seven months away from the track.

After spending the week at the shop working to apply those lessons learned, the team was back at it for another double-header at Selinsgrove at Port Royal the very next weekend.

Friday night at Selinsgrove, Berry battled back from a subpar qualifying effort to a 3rd place finish in his heat race to earn the 9th starting spot in the main event.  From there, he turned in a workmanlike performance, grinding his way toward the front to claim a 5th-place finish.

“That was a solid night for us.  We still need to work on our setup early in the night and improve our qualifying times, but we were able to move forward in the heat race and then again in the feature,” a pleased Berry said.

“The guys made some really solid changes for the feature! Really happy with our overall effort tonight.”

Saturday night brought the team back to Port Royal Speedway once again.  Again, the qualifying performance of the Juniata Veterinary Clinic, Berry’s Siding & Seamless Gutter, SRI Performance/Stock Car Steel & Aluminum, VP Racing Fuels, Carquest of State College, Star Beef No.86 wasn’t up to Berry’s expectations.

Knowing he had done it before, Berry went to work to recover from the setback with a 5th to 3rd run in his heat to earn the 9th starting spot in the A-main.  Forward progress wasn’t in the cards Saturday night, though, and Berry dropped to a 13th-place finish.

“We need to work on our setup more when the track is dead slick, but the car is in one piece.  We’ll spend this week working on getting better.” Berry shared.

“We race pretty well.  We just need to get our qualifying program better to put ourselves in a better position throughout the night, so we are working for top-fives, podiums, and wins instead of scratching and clawing for a top-ten.”

The team will be off this weekend.  Fans can keep up with Austin Berry Racing’s news, schedule, and more at the team’s website, AustinBerryRacing.com, built by the great folks at My Race Pass.

LIKE A BROTHER

Many of you have heard that Tyler Ritchey, a fellow late model racer and close friend, experienced an unexpected, serious medical emergency a few days ago.  Sadly, Tyler passed away on April 20th.

During his college years, Austin was welcomed into the Ritchey home, where he lived with them and became part of their family. Through that time, Austin and Tyler formed a bond that has grown into a lifelong brotherhood. Over the years, Berry and his wife, Chasity, have come to love Tyler, Taylor, Wyatt, and the entire Ritchey family as if they were our own.

This one is hitting close to our hearts,” the team posted.

“We sincerely appreciate your support, and we ask that you continue to keep Tyler’s entire family in your thoughts and prayers.”

In support of Tyler and his family, Austin Berry Racing donated 100% of the proceeds from all merchandise sales to the family last weekend.  

ABOUT  AUSTIN BERRY

Austin started racing go-karts in 2005 in PA. In 2007, he began competing in the WKA, VDKA, and other small series in the Southeastern U.S. His career evolved to Legends cars midway through the 2011 season, and in 2012, he entered a driver development program in NC. After three seasons of racing Legends, Austin decided to return to his Pennsylvania home and go dirt Super Late Model racing in 2015, a challenge he continues to take on into his 12th season.

CAREER HIGHLIGHTS

  • First super late model win June 2021 at Port Royal Speedway
  • 2019 & 2021 Most Improved Super Late Model Driver at Port Royal
  • 2016 Selinsgrove Speedway Super Late Model Rookie of the Year

FOLLOW AUSTIN’S SEASON:

THANKS TO OUR 2026 PARTNERS!

  • Juniata Veterinary Clinic
  • Berry’s Siding & Seamless Gutter
  • SRI Performance / Stock Car Steel & Aluminum
  • VP Racing Fuels
  • Carquest of State College
  • Star Beef
  • SpeedWrapz & SW Sportswear
  • Fragola Performance Systems
  • Nathan Berry Beef Farm
  • Addicted2DirtPR.com
  • GO Lithium
  • Peterson Fluid Systems
  • Quick Car
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Sponsorship opportunities with Austin Berry Racing are available for the 2026 season!  Email us at [email protected].

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

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Rollercoaster Results for Snook to End March & Begin April

FOR IMMEDIATE RELEASE

Port Royal, PA – April 9, 2026

by Derick Kriner / Addicted2Dirt PR & Media Mgmt

Image Credit:  Jason Walls / WRT Speedwerx

With the racing season finally getting underway in Pennsylvania, Lane Snook would take aim at his own 23 car and the local racing scene. With only a few shows being completed over the past month, any opportunity to get on the track was valuable. While April still has a lot to come, let’s look back at the first three races of the 23 team’s season.

March ended up only seeing the 23-car race one time. That being the season opener at Port Royal Speedway, in the super late model ranks. Having a strong run in the heat race and picking up his first super heat win, opening day was going well. While running in the top five during the feature, the driver and team hit a snag.

“We had a stone get in between the oil pump belt and the pulley, where it chewed the teeth on the oil pump belt and made it come off.” This ended a promising run that Lane felt was going to result in a top-five run. Nevertheless, the team would end up posting a DNF, took some precautions, and had the super motor looked over before running it again.

The team’s next race would take place as the calendar flipped to April with a two-race weekend. Beginning at Bedford Speedway in the limited car, the team would pick up in that division, where they left off in 2025. Starting on the pole of the heat and winning put him in the redraw, where he would end up rolling off 3rd in the feature.

“I didn’t get our tires hot enough before the race, as they didn’t fire off, and I made a mistake in turn 1 of the first lap, which made us fall back to 7th.” After a restart, Snook was able to regroup and start his march to the front. Ending up with the lead near the halfway point, Lane held on to grab his first win of the season. A strong rebound from a disappointing showing a few weeks before.

After staying up into the early hours of the morning after Bedford, the team would wake up for a home game at Port Royal Speedway. Off the bat, the team battled some adversity. Folding the nose in during hot laps, the crew thrashed and was able to make repairs and get Lane out for the heat race, where he drove from 4th to the win. Redrawing the 2 pill, the team was poised for another shot at a win. Mother Nature put a pause on that, however, with rain falling during the 410 sprint car feature and canceling the race.

“We start 2nd in the makeup feature, if we’re able to make it.” All in all, another strong night that the team could be proud of.

Something else the young driver from Port Royal can be proud of is his growth with the fans and people in the industry. Lane was able to take part in a fan meet and greet on Saturday at The Speed Palace.

“The meet and greet was cool for sure, getting to see a lot of faces I haven’t seen all winter,” stated Lane. “I feel like we are gaining recognition,” stated Lane, and went on to mention, “with the season we had last year, that definitely helped to put my name out there.”

Snook was honored during opening ceremonies for part of that dominant season, as Port Royal presented him with his 2025 track champion accolades.
“I’m very grateful for all the people I’ve met over the past few years and everyone who has helped me throughout my career.” Lane also mentioned some of the new relationships he’s made over the offseason and how he hopes to continue those and help himself grow.

As the team continues to try to duplicate the efforts of 2025 in some capacity, their schedule ramps up, giving them a lot more opportunities to test their equipment. April will hopefully feature a lot more super late model racing. April 10th and 11th will feature trips to Selinsgrove and Port Royal, respectively, both in super late model competition.

The same setup will repeat on April 17th and 18th, with Selinsgrove and Port. Then the team takes aim at the Lucas Oil Late Models, as they travel to the mid-Atlantic region. The team will plan to compete at BAPS Motor Speedway on April 25th, for the series first visit to the speedway for a $25k to win show.

Make sure to stay tuned to the team website (LaneSnookRacing.com) and socials for any schedule changes and results. Even though the first few shows have been up and down in results, Snook and team look to smooth things out and get back into their groove throughout the rest of April.

ABOUT  LANE SNOOK

Lane Snook is a 3rd generation race car driver who is entering his 12th year behind the wheel at the age of 17. After racing go-karts for several years, he made the move into the limited late model division in 2023. In 2024, he found success in the division, collecting 5 wins at 2 different tracks. In 2025, he recorded a career year, winning 20 times in 43 races. In 2026 he will make the move to the super late model division while still competing part-time in his limited late model.

Follow Lane’s season at:  

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SPONSORSHIP OPPORTUNITIES

Sponsorship opportunities with Lane Snook Racing are available for the 2026 season!

Contact the team today at [email protected].

Lane Snook [c] receives his 2025 Port Royal Speedway Championship trophy from Board President Seth Koser [L] and Lead Promotor Steve O'Neal [R] (photo credit: Derick Kriner Photography)

ABOUT ADDICTED2DIRT PR & MEDIA MANAGEMENT

Addicted2Dirt PR and Media Management specializes in enhancing race teams’ visibility through strategic PR services. A2D offers a comprehensive range of services, from handling strategic PR initiatives like press releases and social media content to providing coaching and consulting to empower teams to manage their own public relations effectively and affordably. Whether you need A2D to manage your PR or want to learn how to do it yourself, A2D is committed to helping you build a loyal fanbase and attract marketing partners! 

Visit A2DPR.com to learn more!

ABOUT THE FOUNDER

Rich “MrAddicted2Dirt” Watts is a passionate fan-turned-PR expert who helps elevate racing teams’ public relations in the dirt motorsports industry. With extensive knowledge and connections, he helps teams boost visibility, grow loyal fanbases through proven strategies, and secure marketing partnerships. Rich also offers PR coaching and consulting services, plus shares his insights as a speaker and podcast guest. 

To learn more or to contact Rich about an opportunity, visit MrA2D.com!

SOCIAL MEDIA OUTLETS